Our core values are based on everything it takes to build a successful relationship. We've always found that the best long-term relationships are those that get off to a good start.
Relationships work best when both parties understand each other, understand shared goals and know the limits of what's possible with clearly assigned duties and responsibilities. With that in mind, we undertake a detailed, in-depth consultation with potential clients before we begin any work. We call this our "Vision Meeting" as it sets out the vision for your firm's future and provides the platform on which to build. We recommend that every key stakeholder attends the meeting. From our side, your account manager, a member of our content team and a lead strategist will ensure we cover every base.
You can download our MLT Vision Meeting Questionnaire here.
Business Generation Strategy for Law Firms
The Vision Meeting is, first and foremost, an opportunity for us to get to know each other. Everything else flows from there. It's an opportunity for us to find out about your business and for us to give you an insight into what we do, how we do it and what you can expect.
It's a wide-ranging meeting and covers:
- What you do and how you do it
- What sets you apart from the competition
- What type of work you want to target
- Who is in your target market
- How you manage and nurture leads - and how we can best serve them up to you
- Much, much more...
This helps us understand exactly how we should leverage our activity to generate business for you. It will help us find out if you need sales training. It will tell you whether or not you need to rebrand. We'll discover if an email marketing campaign is appropriate. We'll work out how and where to allocate your optimised content. We will decide how much to spend on PPC. It lets us draw up Key Performance Indicators and targets. It gives us - and also you - a better understanding of your business. In the majority of cases, our clients have never thought about their business in as much detail before, and this can lead to some real epiphanies.