Succeeding Online - Internet Marketing for Small and Boutique Law Firms
We help law firms grow. We work closely with our clients to help them attract, nurture and retain clients. Our "Your Law Firm Success™" packages are tailored to meet the needs of modern, forward-thinking firms.
We understand the importance of being able to generate profitable online enquiries for your firm, particularly for small law firms. Smaller firms don't always have the resources to devote to developing their business. However, small law firms can still have large ambitions, and using the internet effectively is a sure-fire way to grow your business.
Our aim is to help your firm grow. Everything we do for our law firm clients is designed to help them attract and retain the right type of client. Whatever success drivers we utilise for our clients, everything is done in line with an overarching strategy designed to help achieve agreed goals.
We can help you:
Attract Clients +
We want your site to look great and be something you are proud of. Sure, it has to look great but we want it to generate business for you. Find out more about Law Firm Website Design.
Content is king. Without high quality, unique, legally perfect and personalised content, your site won't bring in business. Trust us on that. Find out more about Content Marketing for Law Firms.
Search Engine Optimisation
If you're not ranking you won't be found. If you go with a company who make 'too good to be true' promises you could end up in trouble. We have a track record of success. Find out more about Search Engine Optimisation for Law Firms.
Pay Per Click/AdWords
Quick ranking, immediate results and only pay when somebody visits your site. Best coupled with a great organic campaign, we always aim for maximum conversion, minimum spend. Find out more about PPC & Adwords for Law Firms.
Market Your Firm +
An online lead-generating platform is the engine of growth for the modern law firm. If your site isn't bringing in business, it's probably costing you business too. Find out about Online Marketing for Law Firms.
Email Marketing for Law Firms
Connect with more people more often. Drive awareness, trust and engagement by keeping clients and prospects up to date with the law and your firm. Find out more about Email Marketing for Law Firms.
PR for Law Firms
Look after your reputation and your reputation will look after you. Get your message out there, build your image and put yourself in the spotlight. Find out more about PR for Law Firms.
Legal Directory Submissions
Validation is best when it comes from a reputable source. Being listed in a major legal directory showcases your credentials and builds trust. Find out more about Legal Directory Submissions.
Sell More +
Sales Training for Law Firms
To lawyers, sales is still a dirty word and yet, it's vital to ANY business. Handling objections, closing deals and winning clients is something everyone in your business can do. Let us show you how. Find out more about Sales Training for Law Firms.
Business Development for Law Firms
Growing your business isn't easy. We'll handle the business development while you handle the legal work. Deal? Find out more about Business Development for Law Firms
Call Handling for Law Firms
There's a lot that goes into making your phone ring. Are you answering every call - including out of hours? Are you sure your staff are handling leads properly? If not, having a third party call handler might be the right solution for you. Find out more about Call Handling for Law Firms
Conversion Rate Optimisation (CRO) for Law Firms
Turbo charge your online sales funnel. Site built? Content drafted and optimised? Campaigns in place? Let's sit back and relax? Let's not. Find out more about Conversion Rate Optimisation for Law Firms.
Build your Brand +
Branding & Design
“I need a new logo”. We hear this often from clients. But is it a logo that you require? Or do you require something more? Find out more about Law Firm Branding.
Print & Offline Advertising
We're all about online, but offline marketing has its place too. You'll need flyers, banner stands, advertisements, business cards and more. Make sure these are aligned with your online presence. Find out more about Print & Offline Advertising for Law Firms.
If a picture says a thousand words, then a video says so much more. Speak directly to potential clients using video. Find out more about Video Marketing for Law Firms.
Retain Clients +
You've done the hard part. You've taken on a new client and delivered for them. Don't let that feeling fade - keep yourself at the front of their mind with regular updates. Find out more about Email Newsletters for Law Firms.
"Blogging" doesn't have to be a dirty word. Relevant, timely legal news updates keeps your clients up to date, showcases your expertise and feeds your pipeline. Find out more about Blogging for Law Firms.
Measure & Improve +
Visitors to websites are anywhere from 4-20 times more likely to call than they are to fill out an online form and understanding what happens to these callers and their sources of finding you is essential. Find out more about Call Tracking.
Reporting & Analytics
What gets measured gets managed. We'll help you make better, data-driven decisions. Drive the business forward by truly understanding where business comes from. Find out more Reporting & Analytics for Law Firms.
Can't see what you need? Get in touch with us on 03333 442 722 and we'll have a chat about what we can do to help you.
Your website is your shop window. It's the first point of contact a client will have with your firm. It's vital that you make the right impression.
Web design & SEO best practice for sole practitioners and smaller law firms
Building a website that will help you generate business online isn’t a matter of implementing any design and hoping visitors will convert into paying clients, it's a process that requires analysis continued refinement. This website is full of helpful guides relating to how your family law firm can succeed online, but when it comes to developing your website, the hub of all your online marketing activity, here are 5 elements to consider as a useful starting point.
Don't make visitors think
Ensure your calls to action (the messages you present to the visitor to tell them what they should do e.g. call, email, sign up for a newsletter etc.) are in prominent and obvious positions throughout.
Make your message clear
Ensure that your key messages are clear. Why should somebody choose your law firm above all others? It's amazing how many law firms can't answer this question. This may require some deeper reflection on your firm's core strengths, but it's worth it to help you distinguish yourself from the many other firms out there offering a similar range of legal services.
The father of modern advertising, David Ogilvy, noted that articles which provide useful free advice will capture 75% more readers than regular articles stuffed with sales messages. This is very much Google’s view on how content should be too. The principle of providing great free content is still as relevant as ever. The way we view it is that you should be “giving away information snacks to sell knowledge meals." (Thanks to Jay Baer for giving birth to one of our favourite sayings).
Building trust is crucial if you want your website to convert visitors into enquiries. If you can showcase your own expertise and gain credibility through your site, you will have a higher chance of converting visitors into paying clients. You can do this through testimonials, 'trust icons' such as Legal 500 or Chambers logos or logos of your industry memberships, or through publishing relevant case studies explaining how you have helped other clients with their employment law issue. This site is a good example of trust icons.
Keep it Simple
Simplicity is best for a high converting website. Is your content easy to read? Is your navigation easy to use? Does your site work well on mobile? Is it easy to make an enquiry? All are relevant considerations. Getting as many pieces of the jigsaw correct as possible will help you succeed with your website design. This site is a good example of all of these points.
We help law firms grow. We will increase your turnover by getting you more leads and more instructions. We want to help you grow your law firm too.
Working With Law Firms Locally
We work with Law Firms across the UK and Ireland in the following locations:
Generate business for small and boutique law firms
For further reading, see also our top tips for small law firm growth here.
“In these challenging economic times it took a leap of faith on my part to pursue this course of action with Moore Legal Technology, but it was a leap that has paid dividends. Our website continues to see considerably increased traffic and enquiry levels have grown tremendously. It continues to amaze me when I ask new clients where they found us and they reply ‘Google’. In a world where consumers have the choice, Moore Legal Technology has not only assisted in considerably increasing our digital marketing presence and revamped our website accordingly, they have transformed our investment into pounds and pence coming back into my business. I look forward to working further with MLT.”
Director, Private Client Solicitors