Conversion Rate Optimisation (CRO) for Law Firms

More conversions. More enquiries. More clients.

You have built and launched your new website; you have written in-depth content for your new webpages: the campaign is up and running. You can see your website's rankings and traffic increase steadily. Yet new business isn't coming in.

Why not? Let's find out...

Download our guides to marketing for law firms

Now is the time for the application of science to continually drive more and more enquiries. Through testing and measuring, you can determine what is working and what is not. We can then help you do more of what is working on an ongoing basis (a process termed 'Conversion Rate Optimisation' (CRO)). We have achieved fantastic results for our clients and we can help you too.

Optimise your website's Conversion Rate to get more clients.

Your website's Conversion Rate is the percentage of web users who get in touch with you. Law firm Conversion Rates can range from 4% to 20%+ depending on your practice area, your location and other factors. Just as with the concept of the "aggregation of marginal gains" popularised by Sir Dave Brailsford, the performance director of cycling's Team Sky, making small changes can have a dramatic impact on your bottom line. Subtle changes like the positioning and colouration of buttons, the position of telephone numbers, the wording of "calls to action" and even changes to the colour of the website can have a dramatic impact on conversions. Recently, we undertook a thorough review of a firm's CRO as part of a wider branding & market positioning exercise. The percentage of users getting touch leapt from 12% to 16% within a few days. In the context, that meant an increase of around 25 new instructions per week! We can do the same for you.

Your Law Firm Success™

We are a law firm growth consultancy with a track record of helping our clients generate business. Before beginning any project, we will have an in-depth Vision Meeting at which we establish your brand, your target market, your goals and everything else that will inform our approach to generating business for you.

We want your online presence to reflect who you are and what you do. We want it to look great and to be something you are proud of. However, our main objective is to ensure that it generates business for you. We want your website to be your best source of new business. 

Everything we do is designed to help your firm grow. By working with us, you will:

• Increase your Turnover by getting more clients.
• Enhance your Brand by putting in place a brand-aligned online presence.
• Increase your Efficiency by pre-qualifying enquiries through the site.
• Future Proof your Firm by attracting better talent, attracting more clients and having a scalable strategy designed to support your firm's growth.

Conversion Rate Optimisation (CRO) for Law Firms: Increase your conversions; Increase your turnover

To learn more about how we can help your firm generate more business online, please complete our online enquiry form here or give us a call on  03333 442 722 .