It's far easier to sell to existing clients than to win new ones. That's a fact.Most firms take the solicitor-client relationship for granted, but we live in the consumer-led era where there is more choice and more competition than ever before. Where before, simply having a Will in your safe meant that you had a client for life, nowadays clients are more likely to shop around. This makes it more important than ever before to work hard to retain clients.
You've done the hard part. You've taken on a new client and delivered for them. Don't let that feeling fade - keep yourself at the front of their mind with regular updates. Find out more about Email Newsletters for Law Firms.
Relevant, timely legal news updates keep your clients up to date, showcases your expertise and feeds your pipeline. Find out more about Blogging for Law Firms.