People trust lawyers to do a good job. What will set you apart from your competitors is what you offer over and above standard legal services. That's your brand, and it's more important than ever.
Branding has never been more essential for law firms. An individual identity which conveys your values and speaks to your target audience is vital to help you stand out in a crowded marketplace.
"We need a new logo." This is a request we get often. But is it just a logo that you require, or do you need to focus on developing your brand?
Rebranding is more than just a refresh of your old imagery. It should be an overhaul of your overarching business strategy. Every person in your business should be able to identify key values that typify your brand - and so should potential customers. When you work with Moore Legal Technology, we will spend time getting to know you and working with you to clearly carve our your brand. We will then ensure that all of the work carried out by us not only represents your brand, but adds to the understanding potential customers have as to who you are as a firm, and why they should instruct you.
Brand is more than a logo or a colour. It's who you are, what you do, and how you do it.
If you're ready to take your firm to the next level, call us on 03333 442 722 and ask for Chris.
Logo Design & Branding for Law Firms
Put simply: your logo is your law firm’s identification in its simplest form. Your brand is the emotion behind what someone feels when they interact with your firm on any level and penetrates every aspect of your business. The corporate visual identity of your brand is a symbolic embodiment of all the information connected to your law firm and the range of services you offer.
Focusing on developing your brand can help associate your law firm with certain qualities or characteristics that make you special or unique in the minds of clients and potential instructing agents.
In a market that continues to evolve at a rapid pace, your brand can help your law firm survive and prosper. In many cases, a law firm’s brand exists in the minds of a handful of senior figures, individuals who have perhaps been there since the beginning, who have an intrinsic understanding of what the firm represents and how to convey this feeling to the outside world. All too often there is a lack of consistency throughout law firms when it comes to describing the ethos of the business. Your brand should inform your content marketing strategy, your internal and external communications, your website design and your PR strategy.
Your Law Firm Success™
We are a law firm growth consultancy with a track record of helping our clients generate business. Before beginning any project, we will have an in-depth Vision Meeting at which we establish your brand, your target market, your goals and everything else that will inform our approach to developing your brand.
We want your brand to reflect who you are and what you do. We want it to look great and to be something you are proud of. We want your brand to bring you new business, and we can help.
Everything we do is designed to help your firm grow. By working with us, you will:
- Increase your Turnover by getting more clients.
- Enhance your Brand by putting in place a brand-aligned online presence.
- Increase your Efficiency by pre-qualifying enquiries through the site.
- Future Proof your Firm by attracting better talent, attracting more clients and having a scalable strategy designed to support your firm's growth