What was ‘Mobilegeddon’?
Since Google implemented a major update to its mobile search algorithm on Tuesday 21stApril 2015, websites that weren’t mobile optimised would see a dip in their rankings on Google compared to sites that met Google's mobile friendly standards.
A the time, we discussed this matter in our blog post ‘Urgent! Is Your Law Firm Website Mobile Friendly?’. We urged law firms to ensure that their websites were properly optimised for mobile users, to not only avoid the wrath of Google but also because it significantly improves the user experience. Having an responsive design is crucial to capturing as much potential traffic as possible, especially since 80% of internet users own a smartphone. Ensure that your visitors have a positive user-experience and they will be far more likely to get in touch with you.
What makes my online platform ‘mobile optimised’?
A responsive online platform simply means a website that has been designed so that all the content, structure, and core functionality will render effectively over the widest possible range of internet capable devices.
In the UK, adults spend more time on mobile devices than desktop computers. As mobile usage continues to grow, it is a waste of time, money, and effort to build separate sites to target every possible device. Instead, it’s better to let the online platform respond to its environment and adapt appropriately.
According to Google a mobile-friendly website should: -
- Avoid software that doesn't render well on common mobile devices. (like Flash)
- Use text that is readable without zooming.
- Size content to the screen properly without having to scroll horizontally or zoom.
- Place links far enough apart so that the correct link can be easily tapped.
How can your law firm ensure it is mobile friendly?
Even though the hype around 'mobilegeddon' has long since died down and the update is is old news, we still meet firm's regularly who don't have mobile friendly websites. Don’t worry, it’s never too late. Even if your once high performing website has been stuttering over the past couple of years, you can still rectify this.
With the algorithm running in real-time, law firms that missed the deadline can still recover lost rankings as and when their online platforms pass the mobile-friendly test. Unlike Panda and Penguin it will not be a case of websites waiting for the algorithms to be rolled out again before they can regain lost traffic.
By implementing a mobile friendly site combined with robust quantities of authoritative, unique content and SEO best practice, you will be in a far stronger postion to generate more business online.
Moore Legal Technology – Helping law firms succeed
If your online presence isn’t currently contributing to your firm’s bottom line and you want to partner with an agency who is focused on helping your law firm grow, call Chris today on 01413548862 or email