Our aim is to help your law firm be successful. Everything we do for our law firm clients is designed to help their bottom line grow. Properly developed and supported within the confines of an overarching growth strategy designed to achieve pre-determined goals around helping your law firm succeed, your law firm’s website should be contributing to your firm’s growth. Your website will also often be the first contact a potential instructing agent will have with your firm so it’s vital that you make a positive first impression.
Building a website that will help you generate business online isn’t a matter of implementing any design and hoping visitors will convert into paying clients, it's a process that requires ongoing analysis and continued refinement. This website is full of helpful guides relating to how your law firm can succeed online, but when it comes to developing your website, the hub of all off your online marketing activity, here are 5 elements to consider as a useful starter for ten.
1. Don't make me think
Ensure your calls to action (the messages you present to the visitor to tell them what they should do, e.g. call, email, sign up for a newsletter etc.) are in prominent strategic positions throughout your conversion focused website.
2. Make your message clear
Ensure that your key messages are clear. Why should somebody choose your law firm above all others? It's amazing how many law firms can't answer this question. This may require some deeper reflection on your firm's core strengths, but it's worth it to help you distinguish yourself from the many other firms out there offering a similar range of law services.
3. Publish useful content
The father of modern advertising, David Ogilvy, noted that articles which provide useful free advice will capture 75% more readers than regular articles stuffed with sales messages. This is very much Google’s view on how content should be too. The principle of providing great free content is still as relevant as ever. The way we view it is that you should be “giving away information snacks to sell knowledge meals." (Thanks to Jay Baer as always for giving birth to one of our favourite sayings!)
4. Build trust
Building trust is crucial if you want your website to convert visitors into enquiries. If you can showcase your own expertise and gain credibility through your site you will have a higher chance of converting visitors into paying clients. You can do this through testimonials, 'trust icons' such as Legal 500 or Chambers logos or logos of your industry memberships, or through publishing relevant case studies explaining how you have helped other clients with their legal issue
5. Keep it simple
Simplicity is best for a high converting website. Is your content easy to read? Is your navigation easy to use? Does your site work well on mobile? Is it easy to make an enquiry? All relevant considerations. Getting as many pieces of the jigsaw correct as possible will help you succeed online.
Moore Legal Technology – Helping law firms succeed
If your online presence isn’t currently contributing to your firm’s bottom line and you want to partner with an agency who is focused on helping your law firm grow, call Chris today on 01413548862 or email