Inbound Marketing for Lawyers: Top Ten Tips
As more and more people and businesses search for legal services online it is vital that your law firm's online strategy is integrated, clearly defined and measurable.
Your Law Firm 2.0
The phrase ‘inbound marketing’ is everywhere at the moment. Inbound marketing offers quick, cost effective way to generate new business enquiries for law firms. Inbound marketing is so-called to differentiate it from traditional ‘outbound’ marketing techniques such as cold calling, email campaigns, adverts in the printed media and on TV and radio and networking events. Inbound marketing turns the traditional dynamic on its head and allows potential instructing agents to find you.
Our article covers:
- Maximising returns from your client base
- Using content to generate leads
- How to use social media effectively
- and much more...
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