Our Director Chris Davidson examines the concept of the ‘aggregation of marginal gains’ in the context of law firm growth, particularly in the digital age. Our law firm growth consultants at Moore Legal Technology are always kept busy. Just as an example, in the space of a month we launched new online business generation platforms for the following:-
- andersonbain LLP (Aberdeen & Edinburgh)
- Macnairs + Wilson Solicitors & Notaries
- Raeside + Chisholm Solicitors
With other projects in the pipeline, working alongside law firms in Scotland, England, Ireland and beyond, we are finding that there is an ever-increasing number of law firms are looking to leverage the internet to grow their firm.
Putting your best foot forward & building trust with your clients
In such a competitive marketplace it’s crucial that you put your best foot forward when it comes to your online presence. A professional, contemporary, fully optimised, mobile responsive lead-generating website implemented on a flexible, scalable, search engine friendly content management system can become your best performing and cheapest, salesperson. It will also help you establish your authority and expertise in your chosen areas of practice and help build trust with potential clients from the outset.
Contributing to your bottom line
We work with law firms throughout the UK and Ireland and internationally. Our client base covers multiple sector groups and practice areas. No matter where you are based or what areas of practice you cover, if your website isn’t directly contributing to your bottom line then you are missing out on a real opportunity, an opportunity you can rest assured your competition will be taking advantage of.
With our ‘Your Law Firm Success™’ product, we employ various ‘success drivers’ to help our clients gain and maintain online prominence and increase their turnover. These ‘success drivers’ that our trusted advisors implement for our clients include:-
Attract Clients +
We want your site to look great and be something you are proud of. Sure, it has to look great but we want it to generate business for you. Find out more about Law Firm Website Design.
Content is king. Without high quality, unique, legally perfect and personalised content, your site won't bring in business. Trust us on that. Find out more about Content Marketing for Law Firms.
Search Engine Optimisation
If you're not ranking you won't be found. If you go with a company who make 'too good to be true' promises you could end up in trouble. We have a track record of success. Find out more about Search Engine Optimisation for Law Firms.
Pay Per Click/AdWords
Quick ranking, immediate results and only pay when somebody visits your site. Best coupled with a great organic campaign, we always aim for maximum conversion, minimum spend. Find out more about PPC & Adwords for Law Firms.
Market Your Firm +
An online lead-generating platform is the engine of growth for the modern law firm. If your site isn't bringing in business, it's probably costing you business too. Find out about Online Marketing for Law Firms.
Email Marketing for Law Firms
Connect with more people more often. Drive awareness, trust and engagement by keeping clients and prospects up to date with the law and your firm. Find out more about Email Marketing for Law Firms.
PR for Law Firms
Look after your reputation and your reputation will look after you. Get your message out there, build your image and put yourself in the spotlight. Find out more about PR for Law Firms.
Legal Directory Submissions
Validation is best when it comes from a reputable source. Being listed in a major legal directory showcases your credentials and builds trust. Find out more about Legal Directory Submissions.
Sell More +
Sales Training for Law Firms
To lawyers, sales is still a dirty word and yet, it's vital to ANY business. Handling objections, closing deals and winning clients is something everyone in your business can do. Let us show you how. Find out more about Sales Training for Law Firms.
Business Development for Law Firms
Growing your business isn't easy. We'll handle the business development while you handle the legal work. Deal? Find out more about Business Development for Law Firms
Call Handling for Law Firms
There's a lot that goes into making your phone ring. Are you answering every call - including out of hours? Are you sure your staff are handling leads properly? If not, having a third party call handler might be the right solution for you. Find out more about Call Handling for Law Firms
Conversion Rate Optimisation (CRO) for Law Firms
Turbo charge your online sales funnel. Site built? Content drafted and optimised? Campaigns in place? Let's sit back and relax? Let's not. Find out more about Conversion Rate Optimisation for Law Firms.
Build your Brand +
Branding & Design
“I need a new logo”. We hear this often from clients. But is it a logo that you require? Or do you require something more? Find out more about Law Firm Branding.
Print & Offline Advertising
We're all about online, but offline marketing has its place too. You'll need flyers, banner stands, advertisements, business cards and more. Make sure these are aligned with your online presence. Find out more about Print & Offline Advertising for Law Firms.
If a picture says a thousand words, then a video says so much more. Speak directly to potential clients using video. Find out more about Video Marketing for Law Firms.
Retain Clients +
You've done the hard part. You've taken on a new client and delivered for them. Don't let that feeling fade - keep yourself at the front of their mind with regular updates. Find out more about Email Newsletters for Law Firms.
"Blogging" doesn't have to be a dirty word. Relevant, timely legal news updates keeps your clients up to date, showcases your expertise and feeds your pipeline. Find out more about Blogging for Law Firms.
Measure & Improve +
Visitors to websites are anywhere from 4-20 times more likely to call than they are to fill out an online form and understanding what happens to these callers and their sources of finding you is essential. Find out more about Call Tracking.
Reporting & Analytics
What gets measured gets managed. We'll help you make better, data-driven decisions. Drive the business forward by truly understanding where business comes from. Find out more Reporting & Analytics for Law Firms.
Can't see what you need? Get in touch with us on 03333 442 722 and we'll have a chat about what we can do to help you.
The aggregation of marginal gains: “the 1 percent margin for improvement in everything you do.”
We do offer each of the ‘success drivers’ mentioned above in isolation and indeed we are happy to do so if that is the right solution to help our clients achieve their own particular goals. However, especially for those clients who do not have a dedicated in-house marketing resource, investing in one of our bundled packages will lead to faster results and significantly improved RoI. In a recent post we mentioned that our approach to online success is comparable to Dave Brailsford’s (appointed Performance Director for Team Sky in 2010) concept of the “aggregation of marginal gains.”
He explained the concept as “the 1 percent margin for improvement in everything you do.” His belief was that if you improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvement. To successfully generate business online consistently, all of the elements mentioned above require taken care of on an ongoing basis.
Reviewing your law firm's online marketing activity? Contact us
For further information on how we can help you grow, call Chris on 03333 442 722 or fill in our enquiry form.