Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

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local seo search google snack packGoogle has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.


5 key steps when auditing a website / online strategy for SEO and conversions

We frequently carry out website and online strategy audits for law firms based on our many years of experience and knowledge of what it takes to generate business online within the legal sector. 


Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

How is your law firm doing in search? Where do you rank? What does your meta data look like for organic results for your main legal services? What do your PPC ads look like? Don’t know? Don’t care? Over the next ten years we’ll be seeing more and more businesses, not necessarily law firms nor solicitors, advertising alongside you in organic (whether in the local block of results or otherwise) and paid Google search. And it probably won’t be the same competitors you may have expected to appear there in the past. In today’s blog, I look at the forces that are driving such unexpected competitors to appear there, how you could be missing out on significant amounts of new business and what you can do to take advantage of the opportunities the internet still presents law firms and solicitors who deserve to have an outstanding online presence.


How to avoid your website being affected by Google’s ‘Mobilegeddon’

What is ‘Mobilegeddon’?

As many will already be aware, Google had a major update to its mobile search algorithm on Tuesday 21st April. The changes meant that websites that weren’t mobile optimised would see a dramatic dip in their rankings on Google. What's more - Google has hinted that the changes will dwarf those of two of its previous major updates Panda and Penguin.


Are your website’s landing pages mobile-friendly? If you’re not sure, find out by checking your landing page URLs on Google’s Mobile Friendly Test.


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