Moore Legal Technology’s Blog

Latest blog posts from Gavin Ward regarding digital marketing and online business generation for solicitors, law firms and other UK businesses.

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Gavin Ward

Gavin Ward

Gavin is Operations Director at Moore Legal Technology (formerly Search & Social Media Marketing Manager). A former commercial lawyer, Gavin is responsible for ensuring that an excellent service is provided to clients and in particular that online business generation strategies are developed and executed to get the best possible results i.e. to get more of the highest quality online enquiries for clients.

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Do you have the drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.


“I'm a business owner therefore I don't use the Internet to find a lawyer...”

Every week when we’re speaking to our clients and prospective commercial law firm clients we hear statements similar to the above. It’s amazing the number of smart, modern lawyers who take the view that their business can only be generated by word of mouth and their existing reputations without an online strategy. Given the growing number of people using the Internet on their smartphones and tablets, some commercial lawyers still question how any business would or could ever come from Google or through amplifying their message and networking through the Internet as a whole. So just how accurate is this view? Can effective online marketing work for a law firm that provides legal services to businesses? Where the person that would hire them is a business owner or c-suite executive (CEOs/CFOs/CIOs/Directors etc)?


Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

How is your law firm doing in search? Where do you rank? What does your meta data look like for organic results for your main legal services? What do your PPC ads look like? Don’t know? Don’t care? Over the next ten years we’ll be seeing more and more businesses, not necessarily law firms nor solicitors, advertising alongside you in organic (whether in the local block of results or otherwise) and paid Google search. And it probably won’t be the same competitors you may have expected to appear there in the past. In today’s blog, I look at the forces that are driving such unexpected competitors to appear there, how you could be missing out on significant amounts of new business and what you can do to take advantage of the opportunities the internet still presents law firms and solicitors who deserve to have an outstanding online presence.


Do clients search for a solicitor locally or nationwide? This blog could get you many more online enquiries.

Recently we were invited to tender for the delivery of online marketing services to a long-established law firm in England. At the meeting one of the key discussions related to whether we’d recommend focusing the online marketing efforts and investment into targeting people searching locally for their lawyer or nationally. Indeed, we get asked this a lot and taking the wrong approach on this could be costing your firm thousands of online enquiries each year. So what’s the right answer?


The Greatest Legal Sector Challenges (and Opportunities) 2015-2025

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill


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