Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

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Recent blog posts
Moore Legal Technology welcomes new staff and new clients

We do apologise to our loyal subscribers about the recent lack of an update; it’s been a busy few weeks at Moore Legal Technology. We’re pleased to say that we are growing at a rate of knots, both client and staff wise. Recent client wins include several London based law firms covering myriad sector groups and practice areas as we continue to increase our footprint south of the border. We are very pleased to have grown in size to accommodate these new clients and welcome Emma Ashby and Kate Flannigan to our team.


Like some of my colleagues (especially at our sister companies Curated Media and Unlock The Law) you may have been eagerly awaiting 21st October 2015 aka ‘Back to the Future day’.


Is your law firm different?

Law firms throughout the UK and internationally are facing the same challenge – how to distinguish their offering from that of a multitude of other law firms.

If you are no different from your competitors then you are a commodity. In order to avoid commoditisation you need to be able to differentiate your services with something unique, something that is not easily copied by other law firms and which is valued by clients and potential instructing agents. It’s never been more important for law firms to identify their own unique message and shout from the rooftops about how they offer a better, different service than their competition.

The state of online marketing for law firms – Part 1 of 5

In the first in a series of blogs, our online legal marketing expert Dave Kerr sets out the state of online marketing for law firms and sets how you can benchmark the performance of your website and online strategy as a whole. He also explores what impacts most on a law firm website’s performance and gives tips on how you can maximise your site’s potential.


local seo search google snack packGoogle has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.


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