PPC/Adwords for Law Firms: The Ultimate Guide
Whilst many of our clients regularly note referrals or word of mouth as their main channels for new business, last year brought a significant change in the market when it emerged that more people are likely to search online for a solicitor than rely on recommendations from family and friends. In the digital age, you can not only rely on your loyal customers, family and friends to recommend your services, you can also sell to a wider network that had previously been out of reach.
The World Wide Web has now evolved into the Internet of Things and people are connected everywhere 24/7, through multiple devices, searching for an array of services, goods and information (along with pictures of cats and memes). The real fee-earning opportunities for lawyers and law firms lie online in Google, Bing, Youtube, Facebook, LinkedIn, Twitter. All of these platforms are there for you to connect with people who need you.
Having a professional, conversion-focused website, with intricate optimisation is the basis for finding more clients (or letting them find you). Regularly updating your website with authoritative content and sharing it through multiple social networks gives you that extra boost to reach more audiences.
However, if you want to push your online presence further and give your firm a competitive edge in a crowded market then you might consider pay per click (PPC) advertising. PPC is a service offered by Google and other search engines in which you pay your way to the top of search engine result pages (SERPS).
Our guide covers:
Read the Ultimate Guide to Pay per Click/Google Ads
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Contact Our Legal PPC Specialists
If you fancy an informal chat about your marketing activities and whether you would benefit from paid advertising, contact us on 01413548862 and ask for Chris.