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PPC/Adwords for Law Firms: The Ultimate Guide

Whilst many of our clients regularly  note referrals or word of mouth as their main channels for new business,  last year brought a significant change in the market when it emerged that more people are likely to search online for a solicitor than rely on recommendations from family and friends. In the digital age, you can not only rely on your loyal customers, family and friends to recommend your services, you can also sell to a wider network that had previously been out of reach. 

The World Wide Web has now evolved into the Internet of Things and people are connected everywhere 24/7, through multiple devices, searching for an array of services, goods and information (along with pictures of cats and memes). The real fee-earning opportunities for lawyers and law firms lie online in Google, Bing, Youtube, Facebook, LinkedIn, Twitter. All of these platforms are there for you to connect with people who need you.

Having a professional, conversion-focused website, with intricate optimisation is the basis for finding more clients (or letting them find you). Regularly updating your website with authoritative content and sharing it through multiple social networks gives you that extra boost to reach more audiences.

However, if you want to push your online presence further and give your firm a competitive edge in a crowded market then you might consider pay per click (PPC) advertising. PPC is a service offered by Google and other search engines in which you pay your way to the top of search engine result pages (SERPS).

Read the Ultimate Guide to Pay per Click/Google Ads

If your website isn’t helping you grow, it’s holding you back. Fill in your details below to read the Ultimate guide to Website Marketing for Law Firms

 

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Contact Our Legal PPC Specialists

If you fancy an informal chat about your marketing activities and whether you would benefit from paid advertising, contact us on 01413548862 and ask for Chris.

  • Our Packages

    Our Packages

    We've designed our packages to provide everything the modern law firms needs to thrive, grow and succeed.

    Each package is built to help your firm: Increase your Turnover, Build Your Brand, Increase your Efficiency and Future Proof your Firm.

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  • Our Pricing

    Our Pricing

    While there's no "one size fits all" solution, our experience of helping law firms grow gives us insight into what level of resource is required to get you the results you need.

    With 3 packages: Standard, Enhanced & Premium, we have a package to suit every budget.

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  • Our Process

    Our Process

    We continually refine our processes to put you, the client, at the heart of everything.

    From our initial Vision Meeting to our regular catch-up meetings, everything we do is designed to help you meet your goals.

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