Driving success online since 2003 

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Dallas McMillan

Bringing a modern approach to a traditional legal practice. 

Situation

Dallas McMillan is a leading, long-established law firm offering a wide range of legal services. They require an online presence which reflects their traditional values yet helps them stand out as a modern, dynamic practice with the highest standards of client care. In particular, their personal injury claims department requires a strong presence and ongoing strategy to compete in a crowded marketplace. 

Strategy

To help Dallas McMillan's busy PI department grow, we implemented a separate, stand-alone PI portal. This allows us to market their PI services in a way that best reflects the expectations of that market while allowing the main site to continue to promote their traditional core services. 

A robust content marketing strategy is in place to drive engagement and traffic across both sites, and there is a strong focus on driving traffic from key locations around their main office. 

Result

The personal injury department and the other departments now rely strongly on their web presence to drive enquiries, nurture leads and to convert referral leads. Continually iterating design and layout allows Dallas McMillan to stay ahead of their competitors in one of the UK's biggest legal hubs.

David McElroy, Director, Dallas McMillan Solicitors

Find out how we can do the same for your firm.

Building on history using modern design & strategy.

Situation

Dallas McMillan is a leading, long-established law firm offering a wide range of legal services. They require an online presence which reflects their traditional values yet helps them stand out as a modern, dynamic practice with the highest standards of client care. In particular, the personal injury department requires a strong presence and ongoing strategy to compete in a crowded marketplace. 

Strategy

To help Dallas McMillan's busy PI department grow, we implemented a separate, stand-alone PI portal. This allows us to market their PI services in a way that best reflects the expectations of that market, while allowing the main site to continue to promote their traditional core services. 

A robust content strategy 

Result

Online marketing continues to be the main source of new business for Complete Clarity Solicitors. Indeed the positive return on investment demonstrated from the outset has led the client to view increased investment with Moore Legal Technology as an integral part of their growth strategy.

Testimonial

In these challenging economic times, it took a leap of faith on my part to pursue this course of action. The online marketing activities that the guys carry out for us on an ongoing basis has considerably increased traffic and enquiry levels have grown tremendously. It continues to amaze me when I ask new clients where they found Complete Clarity Solicitors and they reply "Google". In a world where consumers have the choice, their team has not only assisted in considerably increasing our digital marketing presence, they have transformed our investment into pounds and pence coming back into my business.

Billy Smith, Director, Complete Clarity Solicitors

Find out how we can do the same for your firm.

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