Bringing a modern approach to a traditional legal practice.
Dallas McMillan is a leading, long-established law firm offering a wide range of legal services. They require an online presence which reflects their traditional values yet helps them stand out as a modern, dynamic practice with the highest standards of client care. In particular, their personal injury claims department requires a strong presence and ongoing strategy to compete in a crowded marketplace.
To help Dallas McMillan's busy PI department grow, we implemented a separate, stand-alone PI portal. This allows us to market their PI services in a way that best reflects the expectations of that market while allowing the main site to continue to promote their traditional core services.
A robust content marketing strategy is in place to drive engagement and traffic across both sites, and there is a strong focus on driving traffic from key locations around their main office.
The personal injury department and the other departments now rely strongly on their web presence to drive enquiries, nurture leads and to convert referral leads. Continually iterating design and layout allows Dallas McMillan to stay ahead of their competitors in one of the UK's biggest legal hubs.
David McElroy, Director, Dallas McMillan Solicitors