In 2017, we made a set of predictions on the future of marketing for law firms. In this follow-up piece, we're going to look at these and see how close to the mark we got. We'll also look at what impact the unprecedented situation caused by Covid-19 had on them. Did it push us closer to the mark, or further away?"Prediction is difficult, especially if it's about t
We first wrote about this topic in 2019. Back then, we noted that we were speaking to more law firms with in-house marketing staff than ever before. I have an in-house marketing background, and it was great to see law firms recognising the value and importance of specialist marketing support.This article looks at the various marketing options available to your law
In the first of our Client Experience series, we’re focusing on making a great first impression. We’ll take a look at the importance of making a great first impression for any new client, and share some tips on how to optimise your process. Making every enquiry count.