Image above from Search Engine Land
As we all know, the internet is continuously evolving and Google’s way of identifying the value of your website is always changing too. In 2017, Search Engine Land released ‘The Periodic Table of SEO Success Factors’ to help visualise some of the most important aspects which contribute to any website’s online success. Below, I explain some of these elements and the importance of each for successful thought leadership and online business generation.
Content Marketing 2017
It’s no shock that content marketing remains the most important elements in a website’s success – ‘Content is King’ after all. For a website to successfully convert visitors into new business and generate enquiries, you must have informative, quality content that relates your visions, services and attitude. Sites which are lacking in thoughtful content will only drive potential clients towards competitors who have more and better information. To ensure your site contains valuable content, you need to have in place a content marketing strategy and a schedule.
Mobile Marketing 2017
One of the factors that many firms forget to consider is how mobile friendly their website is. Mobiles and tablets have become essential for us all – even overtaking desktop & laptop usage when it comes to surfing the web. It’s vital that your website provides a coherent experience on both mobile and desktop.
Location Marketing 2017
Finally, Search Engine Land considered location to be one of the most crucial factors in online success. If we think of how we use the internet ourselves, location is usually a principal element when we search for something. It’s no use having an optimised website yet clients don’t know where you are! Local SEO will help you gain prominence online for your location and services. You should also consider other areas you serve- Including all locations that you wish to target will help you generate more business from further afield.
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