Last week I spoke at the 2011 LawWare User Conference on the subject of the "High Street Law Firm in a Digital Age".
Looking at search engine results for keywords such as 'solicitors east kilbride' (for which our client Austin Lafferty ranks first) and examining some our others clients' successes with some firms generating over 100 enquiries per month through their websites, I explained that the web is the new high street for law firms.
Further examples of sites we have designed and optimised were given, such as Employment Law Edinburgh which ranks at the top of Google for relevant employment law terms in the Edinburgh area and which has a strong social media presence, e.g. via Twitter, generates many relevant enquiries each month. The traffic to the site and indeed the enquiries generated are targetted because of the way the site is optimised for search engines.
In conclusion, I noted that law firms without a solid Internet marketing strategy are missing out on the chance to build their online presence and generate valuable business. On the other hand, if they get it right, they could find themselves in the most prominent location (or indeed locations) on the new high street.
Further, Moore Legal Technology's social media manager, Gavin Ward, was tweeting live from the event via the LawCloud Twitter account. The updates from the event can be viewed under the hashtag #LawWareUGM and other updates from the event can be read on LawCloud's blog post.