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03333 442 722

Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

An Introduction to Paid Social for Law Firms

An Introduction to Paid Social for Law Firms
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Twitter targeting
LinkedIn ads 1

Social Media Marketing has become unavoidable for businesses throughout the UK, and as our Social Media Expert Stacy Nelson stated in her latest blog ‘law firms without a social media marketing strategy are missing out on a good chunk of business.’ 

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Why SEO & PPC Work Better Together

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social media marketing

Search engine optimisation (SEO) and pay per click advertising (PPC) are the two leading strategies involved Search Engine Marketing (SEM) designed to:

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Social media advertising revenues to reach £5 billion by 2016

A recent study from BIA/Kelsey forecasts that social media advertisement revenues will reach over $9.2 billion (over £5 billion) by 2016 in the US alone, as reported in Marketing Pilgrim.

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Google+ integrating even further with organic Google search results - Active Discussions

Google+ is now integrating even further with organic Google search results, reports leading search engine marketing (SEM) news website SearchEngineLand.

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New Report on Legal Marketing for Law Firms: Online Marketing Driving the Most New Business

The 2012 Legal Market Survey Report was published yesterday, providing comprehensive analysis of legal marketing trends from the United States. The main conclusion? That online marketing has become the main generator of new business.

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Increasing your Click-Through Rate (CTR) on Twitter

If you are trying to drive more traffic to your website, it is a good idea to share links to articles or other pages on your website through social media channels. And when you do so, you will want to increase your click-through rate ("CTR"), i.e. the rate at which others click-through your links to arrive at your website. You may think that sharing a link with hundreds or thousands of followers, on Twitter for instance, will naturally result in many clicks through to your website. It is, however, not quite as easy as that and there are some additional tips to consider when sharing links.

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