We recently interviewed some great candidates for a summer internship at Moore Legal Technology and as part of this, we invited the candidates to write a blog post regarding online marketing and the challenges faced by law firms today. We thought it would be useful, given the amount of work they put in, to share their posts here and give each of them some well-deserved recognition and appreciation for their posts.
If you are trying to drive more traffic to your website, it is a good idea to share links to articles or other pages on your website through social media channels. And when you do so, you will want to increase your click-through rate ("CTR"), i.e. the rate at which others click-through your links to arrive at your website. You may think that sharing a link with hundreds or thousands of followers, on Twitter for instance, will naturally result in many clicks through to your website. It is, however, not quite as easy as that and there are some additional tips to consider when sharing links.
