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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Why SEO & PPC Work Better Together

ppc seo digital marketing
search engine marketing ppc seo1
social media marketing

Search engine optimisation (SEO) and pay per click advertising (PPC) are the two leading strategies involved Search Engine Marketing (SEM) designed to:

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Image is Important for Law Firms in a Competitive Marketplace

getting your website found

You wouldn’t want a client walking into an outdated, shabby office. Nor would you want a potential client having great difficulty finding your office. When you apply this to the online world, it is exactly the same. You wouldn’t want someone visiting an outdated, shabby website. Nor would you want a website which didn’t rank well when a potential client was searching for your services online. Our legal marketing colleague Rebekah Lamb explains the importance of making the most of online business opportunities.

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Is your law firm's website 'overly optimised'? Google may soon penalise it

search-engine-optimisation-law-firms

Google is in the process of changing its search engine so that sites that are 'overly optimised' will be penalised in the search engine rankings.

According to CNET News, Google aims to 'level the playing field' for other websites who do not concentrate as heavily on search engine optimisation ('SEO'). CNET cites an audio clip from Barry Schwartz over at Search Engine Land in respect of a panel discussion at the recent South by Southwest conference ('SXSW'), where Google's Matt Cutts discusses the proposals.

Schwartz quotes Cutts as saying that Google aims to "level the playing field" regarding "all those people doing, for lack of a better word, over optimization or overly SEO--versus those making great content and great sites...We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect."

Schwartz notes that the changes should start to affect search engine results "in the upcoming month or next few weeks."

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New Year’s Resolutions: Setting SMART Objectives for SEO

SEO for UK Law Firms

Our clients, LawCloud, for which we provide social media consultancy services have recently blogged about setting SMART objectives for law firms in 2012. We thought it would be good to supplement this by explaining how lawyers, law firms and other professional services firms can set SMART objectives for their SEO (Search Engine Optimisation) strategies for 2012.

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The High Street Law Firm in a Digital Age

Internet marketing strategy for law firms

Last week I spoke at the 2011 LawWare User Conference on the subject of the "High Street Law Firm in a Digital Age".

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The Rising Value of Search

When working with clients we appreciate that there is strong competition in the Internet search market, with the value of search continuing to increase. Given that much legal business can be won through having optimised online presence, this inevitably means that law firms are finding it more challenging to rank well for the most profitable keywords.

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