This article was first published by Howden Insurance Brokers, and is re-published here with permission.
Solicitors are risk averse by nature, and the perceived risks of social media marketing can put a lot of law firms off. However, social media is becoming ever more prevalent in modern culture. This head-in-the-sand approach could mean law firms without a social media marketing strategy are missing out on a good chunk of business.
Both the Law Society of Scotland and the Solicitors Regulation Authority (SRA) have published warnings about the rise of bogus law firms across the UK. The SRA notes that over 700 reports of such fake firms have been made in the past year, an annual increase of over 25%, and the Law Society of Scotland have noted similar patterns emerging. But what can law firms do if they’re subjected to what is effectively online identity theft?
