Moore Legal Technology's Blog

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

Does your marketing spend generate a positive return on investment? If not, or if you're not sure, you are in the same boat as many of the law firms we speak to.

When we first started generating business online for law firms we always had a hurdle to overcome – the doubt and scepticism of lawyers. I would like to say that as the Internet has become a fundamental tool in the day to day life of the legal professional this hurdle has disappeared, but I’d be lying. Despite using the Internet to find and buy all types of products and services sometimes lawyers, for some bizarre reason, think that this same type of buyer behaviour does not apply to them.

We recently interviewed some great candidates for a summer internship at Moore Legal Technology and as part of this, we invited the candidates to write a blog post regarding online marketing and the challenges faced by law firms today. We thought it would be useful, given the amount of work they put in, to share their posts here and give each of them some well-deserved recognition and appreciation for their posts. 

Further to our recent publications in Legal Futures (“Twitter and Facebook are the new golf course – law firms urged to take online marketing initiative”)  and The Law Society Gazette (“Competing with new entrants”), we are pleased to announce that our White Paper "Generating Business Online" regarding online business generation for law firms in the age of ABS is now available to download.

Further to our recent post about our thoughts on the relatively new social network Google+, Google+ has now activated business pages.

Over the course of Social Media Week Glasgow (week c.19 September), the Business Banter team have organised an exciting programme of early morning events. Various speakers will be presenting on how social media has benefited either their business or that of their clients. Some of these presentations will be of particular interest to the legal profession and businesses across Scotland.

It may have been only recently that your law firm or business has been encouraging you to become familiar with social network platforms such as Twitter or Linkedin. Indeed it may have been only recently that you feel that you have mastered the basics, grown a sizeable following or even made connections that have led to business for your practice.