Internet Marketing for Law Firms https://www.moorelegaltechnology.co.uk/blog/tags/internet-marketing-for-law-firms.html Tue, 23 May 2017 15:46:03 +0100 Joomla! - Open Source Content Management en-gb Consumers would rather go online in search for a solicitor https://www.moorelegaltechnology.co.uk/blog/consumers-online-search-for-solicitor.html https://www.moorelegaltechnology.co.uk/blog/consumers-online-search-for-solicitor.html For some people, finding the right solicitor is half the battle. So, how do they find exactly what they are looking for with someone they can trust? Previously consumers would refer to family and friends for referrals but, as our new digital marketing expert Nicole Donald notes following new research outlined below, it seem times are changing as the Internet emerges as the number one resource.

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Online Marketing Fri, 18 Jul 2014 16:22:38 +0100
Can law firms really make money on the Internet? Here's the proof and 5 step recipe for success. https://www.moorelegaltechnology.co.uk/blog/can-law-firms-really-make-money-on-the-internet-proof-5-step-success.html https://www.moorelegaltechnology.co.uk/blog/can-law-firms-really-make-money-on-the-internet-proof-5-step-success.html whiteboard new business enquiries
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When we first started generating business online for law firms we always had a hurdle to overcome – the doubt and scepticism of lawyers. I would like to say that as the Internet has become a fundamental tool in the day to day life of the legal professional this hurdle has disappeared, but I’d be lying. Despite using the Internet to find and buy all types of products and services sometimes lawyers, for some bizarre reason, think that this same type of buyer behaviour does not apply to them.

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Online Marketing Wed, 26 Feb 2014 16:48:16 +0000
Your online presence. An investment, not an expense https://www.moorelegaltechnology.co.uk/blog/your-online-presence-an-investment-not-an-expense.html https://www.moorelegaltechnology.co.uk/blog/your-online-presence-an-investment-not-an-expense.html C2L_Pres

I spent last Tuesday in the glorious surroundings of Gleneagles Hotel having been asked to give a presentation on how to generate business online at this year’s Connect2Law conference.

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Online Marketing Mon, 14 Oct 2013 11:37:28 +0100
Family Law Matters Scotland website goes live https://www.moorelegaltechnology.co.uk/blog/family-law-matters-scotland-website-goes-live.html https://www.moorelegaltechnology.co.uk/blog/family-law-matters-scotland-website-goes-live.html family law matters scotland website goes live

Congratulations to our client Family Law Matters Scotland on the launch of their new business and associated website. Family Law Matters Scotland is a firm of specialist family law solicitors. Based in Glasgow, their award winning lawyers provide advice and information across a broad range of family law matters in Scotland.

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Legal Website Design Fri, 19 Jul 2013 11:36:33 +0100
Lawford Kidd's Personal Injury Claims TV Ad Campaign Goes Live https://www.moorelegaltechnology.co.uk/blog/lawford-kidds-personal-injury-claims-tv-ad-campaign-goes-live.html https://www.moorelegaltechnology.co.uk/blog/lawford-kidds-personal-injury-claims-tv-ad-campaign-goes-live.html lawford_kidd_injury_solicitors_tv_ad

Our client, highly rated injury law firm in Edinburgh, Lawford Kidd, has launched a new TV advertising campaign, which is also being integrated with their website and social media activities.

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Business Development Thu, 30 May 2013 16:05:11 +0100
Website marketing: The future ? What are the options ? https://www.moorelegaltechnology.co.uk/blog/website-marketing-the-future-what-are-the-options.html https://www.moorelegaltechnology.co.uk/blog/website-marketing-the-future-what-are-the-options.html Guest post regarding the future of website marketing and some of the key considerations for your law firm.

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Online Marketing Thu, 28 Mar 2013 09:08:44 +0000
Top 10 Web Marketing Mistakes Made by Law Firms and Other Businesses https://www.moorelegaltechnology.co.uk/blog/top-10-web-marketing-mistakes-made-by-law-firms-and-other-businesses.html https://www.moorelegaltechnology.co.uk/blog/top-10-web-marketing-mistakes-made-by-law-firms-and-other-businesses.html Warning - website mistakes made by law firms and businesses
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Web marketing can produce powerful results for your law firm or other business, but there are some essential elements which must be done correctly if you are to achieve your online goals. If not, you may be not only wasting your time and investment, but you may also be risking damage to your reputation. The following are ten of the most common online marketing mistakes made by law firms and businesses and some tips on how you can avoid these:-

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Online Marketing Fri, 08 Feb 2013 08:50:51 +0000
Top 7 Internet Marketing Tips for Law Firms and Lawyers https://www.moorelegaltechnology.co.uk/blog/top-7-internet-marketing-tips-for-law-firms-and-lawyers-in-2013.html https://www.moorelegaltechnology.co.uk/blog/top-7-internet-marketing-tips-for-law-firms-and-lawyers-in-2013.html internet-marketing-tips-2013.jpg
Internet marketing strategies 2013

We recently blogged our top 7 online marketing tips for professional services companies for the year. Here are our top digital marketing tips for law firms, lawyers and other businesses to get the most from their online marketing efforts and investment.

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Online Marketing Thu, 20 Dec 2012 15:35:02 +0000
Infographic on Inbound Marketing: 57% of businesses have acquired a customer by blogging; 42% through Twitter https://www.moorelegaltechnology.co.uk/blog/infographic-on-inbound-marketing-57-of-businesses-have-acquired-a-customer-through-blogging-42-through-twitter.html https://www.moorelegaltechnology.co.uk/blog/infographic-on-inbound-marketing-57-of-businesses-have-acquired-a-customer-through-blogging-42-through-twitter.html Inbound marketing infographic

A fundamental change has been happening with Internet marketing and indeed with marketing itself in the past few years. Facilitated by the Internet, including social media, people rely much less on TV, radio, newspaper and billboards to learn about and connect with products or services ("outbound marketing"); instead, two-way conversation focused not on buying a person's attention, but instead earning it, is becoming key for people to connect with products and services.

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Online Marketing Thu, 06 Sep 2012 11:21:54 +0100
Think like an octopus: Internet marketing for law firms and others https://www.moorelegaltechnology.co.uk/blog/think-like-an-octopus-internet-marketing-for-law-firms-and-others.html https://www.moorelegaltechnology.co.uk/blog/think-like-an-octopus-internet-marketing-for-law-firms-and-others.html Further to our blog post outlining our top tips for Internet marketing for professional services firms in 2012, we have produced a short presentation on YouTube. This explains our approach to Internet marketing for law firms and others:- 

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Online Marketing Fri, 30 Mar 2012 12:14:16 +0100
MLT's client's blog one of the Top 10 Best New Blogs of 2011 https://www.moorelegaltechnology.co.uk/blog/mlts-clients-blog-one-of-the-top-10-best-new-blogs-of-2011.html https://www.moorelegaltechnology.co.uk/blog/mlts-clients-blog-one-of-the-top-10-best-new-blogs-of-2011.html We are pleased to announce that our clients, LawCloud, for which we provide social media consultancy services, have had their LawCloudComputing blog listed by Computer Weekly as one of the top 10 best new blogs of 2011.

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Social Media Promotions Mon, 09 Jan 2012 14:35:06 +0000
Does your law firm post its newsletters to a blog? Here are some reasons why it should... https://www.moorelegaltechnology.co.uk/blog/does-your-law-firm-post-its-newsletters-to-a-blog-here-are-some-reasons-why-it-should.html https://www.moorelegaltechnology.co.uk/blog/does-your-law-firm-post-its-newsletters-to-a-blog-here-are-some-reasons-why-it-should.html

Law firm newsletters are usually produced following hours of fee-earner time and are usually distributed by mail and email. Such newsletters have been, and indeed still are, useful both for marketing purposes and for keeping clients and potential clients updated with legal developments in practice areas of interest to them. While law firms also choose to post such newsletters to their websites, many are still missing out on the opportunities offered by blogging.

An advocate of legal blogging, Kevin O’Keefe emphasised 7 years ago in 2004 that law firms should be publishing their email newsletter content onto blogs as soon as possible. Now, the reasons for doing so are even more compelling:-

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•   The content becomes more visible in search engines, particularly if the meta data behind the posts is optimised;

•   Targetted traffic to the firm’s website increases, especially if the blog is integrated within the firm’s website;

•   The content becomes more fully searchable;

•   The content can be distributed via RSS feeds to readers’ RSS readers or to social media networks;

•   Readers can easily share the posts to their social networks;

•   Content can be published immediately, rather than waiting for weekly or monthly intervals; and

•   Lawyers’ and firms’ reputations are enhanced as they demonstrate and share expert knowledge, which also promotes trust and brand loyalty.

And the list goes on. I’ve blogged recently on London-based Pupillage Blog about why blogging can help the younger lawyers in law firms, which is also somewhat relevant to this topic.

If a good deal of effort goes into producing content for a newsletter, it is important that such content is also delivered to other avenues on the web to give it greater exposure. Publication on a blog is one powerful route to making that happen.

Contact us

At Moore Legal Technology, we help law firms in the UK get the most out of their expert content. Sometimes we hear lawyers saying that they feel like they shouldn’t spend much time, effort or money on Internet marketing because they get little ROI from their online activities. But this is often fundamentally flawed: we find that those supporting this view often have not invested enough in online marketing to receive decent results.

Get in touch today on 0845 620 5664, email us at enquiries [AT] moorelegaltechnology [DOT] co [DOT] uk or fill out an enquiry form and we’ll be happy to explain how we can help your practice.

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Online Marketing Tue, 19 Jul 2011 08:30:00 +0100
Facebook and your Law Firm Website's Search Engine Rankings https://www.moorelegaltechnology.co.uk/blog/facebook-and-your-law-firm-websites-search-engine-rankings-1.html https://www.moorelegaltechnology.co.uk/blog/facebook-and-your-law-firm-websites-search-engine-rankings-1.html

Facebook is the social media application that lawyers are often most cynical about. This is closely followed by twitter, unless the firm is already on twiiter and seeing the benefits of engaging.

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Online Marketing Tue, 21 Jun 2011 09:53:40 +0100
Upcoming Event in Leeds on Outsourcing for Law Firms https://www.moorelegaltechnology.co.uk/blog/upcoming-event-in-leeds-on-outsourcing-for-law-firms.html https://www.moorelegaltechnology.co.uk/blog/upcoming-event-in-leeds-on-outsourcing-for-law-firms.html

Moore Legal Technology will be speaking on outsourced web marketing and social media at an exclusive legal event focusing on law firm management, outsourcing and technology on 21 June 2011. The event is a must if you want to find out more about new technologies, outsourced services, better financial management and internet marketing.

LawCloud, The Cashroom and Moore Legal Technology Image

 

This event is for lawyers in the North of England interested in a fresh approach to overcoming some of the challenges faced by law firms in the 21st century.

It is a free business event that qualifies for CPD points. It is recommended that delegates book early as places are limited.

There is no doubt that the market around us is in a transitional period, whether this is from an economic, societal or technological standpoint.

Join us for an exciting day. In addition to Stephen Moore, owner of Moore Legal Technology and Case Law site CaseCheck, guest speakers also include executives from LawWare Ltd and The Cashroom Ltd, with real live technologies on display including a showcase of the highly acclaimed LawCloud.

 

Book Now


Book now at http://law-firm-challenges-leeds.eventbrite.com/

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Online Marketing Thu, 09 Jun 2011 14:56:42 +0100
Social Media for Law Firms & Businesses: Avoiding Distraction https://www.moorelegaltechnology.co.uk/blog/social-media-for-law-firms-a-businesses-avoiding-distraction.html https://www.moorelegaltechnology.co.uk/blog/social-media-for-law-firms-a-businesses-avoiding-distraction.html With an average of 600 tweets, 34,000 Google searches and 700 Facebook posts being made every second (source: Exact Target), today’s online conversation is a loud one. If harnessed correctly, the rewards for law firms, businesses or other professional organisations can be great. However, if care is not taken, employees and fee earners may be distracted to the point where the firm could lose a lot of money through reduced productivity.

 

Staying Focussed and Avoiding Distraction

It is easy to get immersed in a continuous feed of news or become engaged in discussion with contacts on Twitter or other social networks and lose track of valuable time. This can be great for many reasons, such as keeping up to date with current awareness or connecting with relevant contacts and developing business, but it is not so good where another piece of work takes priority. And it can be exacerbated even further if the client for whom you are doing urgent work can see a public feed of your non-client-related activity.

 

Aside from relying on the self-restraint of employees themselves, what steps can and do law firms and other professional firms take to limit social media activity during working hours?

 

•    The creation and implementation of a Social Media Policy?
•    Occasional or regular monitoring of employee social media use?
•    Placing IT restrictions on use of certain websites such as Twitter, Linkedin or Facebook?
•    Arranging for scheduling of social media posts?
•    Arranging for outsourcing of social media usage?
•    Being comfortable with social media use provided the work gets done?

 

These ideas are not without controversy and will not suit every law firm or business. They are discussed further on our Linkedin group, “Law Firm Websites, SEO & Social Media”. Please do join us there to continue the discussion (provided you have no work taking priority over such social media engagement).

 

Alternatively, see the social media section of our website or get in touch today on 0845 620 5664 for a free consultation.

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Social Media Promotions Wed, 08 Jun 2011 14:59:42 +0100
One blog or two? https://www.moorelegaltechnology.co.uk/blog/one-blog-or-two.html https://www.moorelegaltechnology.co.uk/blog/one-blog-or-two.html Often we speak to law firms and other professional service companies who are interested in setting up 'microsites' to focus on particular service offering, or niche. We generally advise against this for the same reasons that we would generally advise setting up a number of blogs, instead of focusing on one that is already doing well. Our reasons are detailed below, but we would happily go into more detail on any point covered.

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Online Marketing Thu, 02 Jun 2011 11:01:49 +0100
Law Firms: How to generate business online. https://www.moorelegaltechnology.co.uk/blog/law-firms-how-to-generate-business-online.html https://www.moorelegaltechnology.co.uk/blog/law-firms-how-to-generate-business-online.html I know our posts have been a haphazard in terms of timing, but we’re sticking with it and if you follow our advice you will attract new clients. We’ve given a brief overview of domains and templates and are now ready to move onto on page seo for law firms.First things first; if you are commissioning a third party to design your website make sure that the following are editable:1) Page Titles: The most important aspect of online seo – if your page titles aren’t keyword rich you’re onto plums.2) Descriptions: Although the descriptions are hidden within the code of your site and have little actual relevance in terms of affecting your rankings, they should be drafted carefully as they present one of your first opportunities to get potential visitors to click on your natural results. Essentially they should include reference to page keywords together with clear calls to action (i.e. Phone 0845 620 5664 for free initial advice!)3)Heading Tags: In the same way as headings in a written document help to identify degrees of importance and natural breaks, heading on a website serve the same function and help to distinguish less important body text frompage headers.If you don’t have control of any of the above, then our advice would be to go elsewhere.

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Online Marketing Wed, 25 May 2011 17:32:21 +0100
There’s no point in buying a Ferrari and keeping it in your garage https://www.moorelegaltechnology.co.uk/blog/thereu2019s-no-point-in-buying-a-ferrari-and-keeping-it-in-your-garage.html https://www.moorelegaltechnology.co.uk/blog/thereu2019s-no-point-in-buying-a-ferrari-and-keeping-it-in-your-garage.html Unless you can no longer afford the petrol….Recently we have been reviewing a lot of professional services firm websites and in spite of the fact that we shouldn’t be, we remain surprised at how many of them are being let down by proprietary content management systems.Larger organisations often have vast amounts of content and good domain histories, and as such they should routinely rank well for the short tail and longer tail keyphrases related to their services. It would appear that often poor on page optimisation arising from inadequate CMS functionality is holding them back.Traditionally larger professional service companies would have taken the view that ‘we do not wish to be instructed by members of the public and as such search engine rankings are not important to us’  but as internet usage continues to grow, particularly mobile internet searches, they run the risk of only being found by those who already know them thereby losing out on countless opportunities to grow their brand, extend their influence and reinforce their authority.Recent research by Forrester (as brought to our attention by Ben at Barker Brooks) titled The Rise of the Digital C-Suite, where ‘C-Suite’ is a term used to describe the chief executives, heads of finance and heads of information at the 10000 most successful companies in the world highlighted that not only is the internet the C-Suite’s top information resource but also that members of the C-Suite search for information themselves.So, back to the title of this post; if you have a strong professional online presence which is not being presented properly to search engines as a result of a content management system which is not fit for purpose then, effectively, you’re keeping the Ferrari in the garage.

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Legal SEO & Local SEO Wed, 25 May 2011 17:19:13 +0100