For many businesses, not having an online presence in today’s technology-focused culture is unthinkable. Offline advertising, repeat business and word-of-mouth are undeniably important. But when you consider the number of people who turn to the internet to search for any and every service imaginable, you’d be mad not to invest in developing your brand and business online.
This said, simply having a static web 1.0 website with information about you isn’t enough. You have to reach out, connect and engage with current and potential clients along with other industry experts. This will allow you to fully leverage the opportunities for business development that the internet presents. Social media platforms, such as Twitter and LinkedIn, are invaluable and free tools to help you achieve your business development goals.
The number of law firms, solicitors and barristers who see the potential of social media to expand their online presence is growing quickly. Yet using social media to simply share information about you, through your latest updates and links back to your website isn’t going to help you stand out from the crowd (although it is important for traffic and social signals).
By designing, implementing and sticking to a strategic social media strategy, your business can thrive online. You will:
- reach more potential clients
- develop new relationships and strengthen existing ones
- demonstrate your industry expertise and experience
- establish a position of thought leadership
- gain insight into what your competitors are doing
- generate more business online.
Learn More About Developing a Social Media Strategy for Your Law Firm
Are you interested in incorporating a social media strategy as part of your overall business strategy, but don’t know where to start? Worry not! Moore Legal Technology’s Chris Davidson and Gavin Ward will be featuring in an upcoming Hootsuite live webinar, where they will share their expert insight into how your law firm can leverage the power of social media to prosper online. They’ll be explaining the undeniable value of social media when it comes to building trust with clients; how to incorporate social media into your daily business efforts; and how to measure the success of your social media endeavours.
Make sure you don’t miss out! Register for Hootsuite’s live webinar on Tuesday 3rd February at 11am here. Or if you would like to have an informal chat about social media marketing for your law firm, get in touch with .
Update: This is now available as a recorded webinar you can watch - click here and fill out the form to get access.
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