We recently interviewed some great candidates for a summer internship at Moore Legal Technology and as part of this, we invited the candidates to write a blog post regarding online marketing and the challenges faced by law firms today. We thought it would be useful, given the amount of work they put in, to share their posts here and give each of them some well-deserved recognition and appreciation for their posts. 

This blog, by Katy McMillan, discusses social media stategy for personal injury lawyers.


Social Media Strategy For Personal Injury Lawyers


  Social media is a phenomenon that has swept the world in recent years. Many people of all ages and backgrounds have a social media profile of sorts, yet how can this vast network be best utilised to your advantage? Indeed social media was originally used for personal reasons, but it has evolved to become an integral part of many firms’ marketing strategies.

   Here are some quick social media strategy tips for personal injury lawyers:

1. Establish an Objective

  What is your objective? Examples include raising awareness of personal injury issues, networking, enlarging your client base, and communicating information. All of the above, or any other objective that you may have should be kept in mind when setting up and maintaining your social media sites. It is important to decide what you want to represent, tailor your site according to your target group and make sure it represents the firm’s ethos. For example, if your firm specialises in several areas of personal injury law, separating sites into different areas such as motorcycle accidents, brain injuries etcetera helps maintain organization of a large amount of information.

2. Select your social media platforms

  Efficient selection and usage of the range of social media sites available is a key step in social media strategy. Websites such as Facebook, Twitter, Google+, LinkedIn, and blogs are all useful ways of establishing you and your firm’s presence in social media. Usage of websites such as this can help attract clients and strengthen already existent relationships through communicating basic advice, success stories, developments and news.

  YouTube is perhaps less popular for use as a marketing tool by firms, yet it may be used as an important integral part of social media strategy. Short video clips of basic personal injury advice, or client success stories may be linked to on social networking sites or blogs can engage clients in a new way by establishing a personal and emotional connection.


 3. Link your social media sites together

  Be sure to provide links to other social media sites that you may have in your profile. Connecting different sites creates a bigger network, for example link your Twitter, Facebook, and YouTube page to your blog and vise versa.

4. Keep it clear, concise, and clean

  Ensure that anything you put on your social media site is clear, concise and devoid of complicated legal jargon, so that it is easy for everyone to understand.

  Very importantly, ensure that the information you make available on your social media site is correct. Incorrect telephone numbers, addresses, or legal information may hinder your reputation. The information displayed must be of interest, plausible and trustworthy.


  In sum, efficient use social media platforms can help lawyers establish and strengthen client connections. Social media is a particularly useful tool for personal injury lawyers simply due to the personal nature of this area of law; it is a great way of connecting to a vast amount of people who use these sites for social reasons.