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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

'Who says you need great content for your website? All the experts, that's who!'

'Who says you need great content for your website? All the experts, that's who!'

My colleague Patrina Nolan and I were given a fantastic opportunity last month to attend the prestigious event that is SMX. The two-day conference took place on the 20th and 21st of May and was held in the ETC Venues in Bishopsgate.

‘Search Marketing Expo is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics.’

All the great tips and new tools that we have discovered through our experience at SMX will greatly benefit our clients in the future.

The SMX agenda is created by the editors of Search Engine Land, the publication of record for search marketers. Our agenda for the two days was split into three different sections:

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  • Creating Blockbuster Content
  • Keywords Are Dead — Long Live Concepts, Entities & Audiences!
  • The Most Common SEO Mistakes, And How to Fix Them
  • Meet The Search Engines
  • SEO Success Without Link Building
  • Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know

Read our complete guide to SEO for Law Firms

SEM/Paid Search

  • Amazing Paid Search Tactics & Tools
  • Deep Dive: Ad Bidding Strategies & Bid Modifiers
  • Conversion Rate Rockstars
  • Taking Retargeting To The Next Level

Read our complete guide to PPC for Law Firms

Search & Social

  • Better Together: Search and Social
  • Winning Strategies With Facebook Ads
  • Faceoff: Adwords, Linkedin & Twitter Compared
  • Measuring Up With Social Analytics

Read our complete guide to Social Media Marketing for Law Firms

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Creating Blockbuster Content for Law Firms and Businesses

My favourite part of SMX London (aside the very appetising range of foods and snacks throughout the day) was the ‘Creating Blockbuster Content’ session with speakers Andy Atkins-Kruger, Yael Kochman (who I had the pleasure of chatting with briefly) and Simon Penson on day 1. During this session, we heard some very interesting takes on how to create a meaningful customer experience through content. The term ‘blockbuster content’ is content that makes audience pay attention, a good way to do this is through video.

We heard Andy Atkins-Kruger explain that video is an important tool online as its universal across devices, adapts to screen sizes and people like watching video as it’s engaging and more interesting than just reading words on a screen.

In particular, I liked this session as it was the most engaging (possibly because they played a few videos) and thought-provoking. It further supports our theory that ‘CONTENT IS KING’.

‘Good quality content, aimed at your target market, attracts profitable, desirable business and provides cross-selling opportunities to encourage existing clients to spend more money on more services with you.’

Read more about how having the right content strategy in place can greatly benefit your law firm or business in our complete guide to content marketing for law firms.

ppc for law firms uk            

To sum up, we found our trip to SMX London to be of valuable experience. Listening to some interesting and knowledgeable speakers – we have been able to take away some worthwhile tips and tools for future. It also gave us a chance to have great, in-depth conversatons with some of the most well-informed people in the SEO industry. For me, it has confirmed that Moore Legal is heading in the right direction to ensure success for our clients.

Get a free consultation today to find out how we can help your Law Firm or Business

If you're unsure as to whether your site has been properly optimised or if you aren't getting enough enquiries from your existing SEO and content marketing strategy, give us a call and we'll carry out a free analysis over the phone - 0808 278 0487 or fill out our online enquiry form here. We have achieved fantastic results for our clients and we can help you too.


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