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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Is your law firm's website 'overly optimised'? Google may soon penalise it

search-engine-optimisation-law-firmsGoogle is in the process of changing its search engine so that sites that are 'overly optimised' will be penalised in the search engine rankings.

According to CNET News, Google aims to 'level the playing field' for other websites who do not concentrate as heavily on search engine optimisation ('SEO'). CNET cites an audio clip from Barry Schwartz over at Search Engine Land in respect of a panel discussion at the recent South by Southwest conference ('SXSW'), where Google's Matt Cutts discusses the proposals.

Schwartz quotes Cutts as saying that Google aims to "level the playing field" regarding "all those people doing, for lack of a better word, over optimization or overly SEO--versus those making great content and great sites...We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect."

Schwartz notes that the changes should start to affect search engine results "in the upcoming month or next few weeks."

What does this mean for your law firm?

The main implication of this is that if your law firm's website has been 'SEO'd' or 'optimised for search', particularly if done a relatively long time ago (e.g. a couple of years ago), without containing much useful content, you should look at uploading such content soon. Flesh out your services pages or update your blog by writing about recent legal news or by providing case reports. If Google considers that your site provides no value Google will, as it has done with previous updates, penalise your site in its search engine rankings, potentially costing your firm valuable enquiries.

That said, ongoing modern SEO practices, both on-page and off-page (provided it's not overdone), still provide significant benefits and can keep your competitors from grabbing the top spots in Google.

Do you need further information?

Please do complete our online enquiry form or consider our search engine optimisation ('SEO') information page for further information about how your firm can benefit from these developments.

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Search Engine Rankings Update: Google to Roll Out

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