We work with many law firms in the UK to optimise their websites and blogs for search engines through advanced SEO techniques and we manage and advise on social media campaigns. The end goal is always to generate more laser-targeted leads and enquiries for our clients.
It therefore comes as no surprise to hear that 4 in 10 law firms in the US are reporting winning new clients through blogging and social media. The news comes through ALM’s Legal Intelligence report on law firms’ use of blogs and other social media ($499 to download) via Daryn Teague (@darynteague), as picked up by one of the leading authorities on legal blogging, Kevin O’Keefe, in his article 40% of Law Firms and Attorneys Get Clients From Blogs and Social Media.
In their report, ALM Legal Intelligence look at US law firm use of social media. They report that a massive 85% of US law firms are using social networking to generate business online.
Some of the key points from the report include the following:
• Over 60 percent of law firms noted that they have at least one law blog.
• Nearly 85 percent of law firms are making use of social media tools including LinkedIn, Twitter and Facebook.
• 49 percent of law firms noted that law blogging and social media activities have helped produce new leads.
• 41 percent of law firms reported that social media activities and law blogging had helped the firms to win new business.
Further statistics and commentary are provided in Kevin’s article on his website Real Lawyers Have Blogs and further comment is included in an article by the Washington Post entitled ‘Law firms get into the social media game’ (a slightly misleading title: law firms have been getting into the social media game for years now).
Social media for law firms
The report confirms what we and many other legal marketing professionals have been saying for years: blogging and social media for law firms works; it is not a fad; and if used properly, it can produce some fantastic results for firms.
Complete our online enquiry form to the right of this page to discuss how we can help your firm generate more business online.
