Driving success online since 2003 

01413548862
01413548862

Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Google’s new update highlights in-depth articles in search results. How good is your website’s content?

Google has updated its algorithms so that search results return more in-depth articles.

The update is algorithmically based so that signals will look for quality, in-depth content. These articles will also be highlighted in their own clearly labeled block of results, which will appear in the centre of the results page. According to Google (as reported by SearchEngineLand):

“Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.”

Furthermore, a member of Google's tehcnical staff noted (as reported on Mashable):

"I'm happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication," wrote Pandu Nayak. "This is exactly what you'll find in the new feature."

post-it-must-update-website-a

For further technical information, see Google’s blog.

This update supports the idea of implementing a web marketing strategy that includes prioritisation of thoughtful website content consisting of comprehensive industry-related information.  

Nevertheless, adding simple elements to an article like images, publishing dates and article descriptions can also help make content identifiable as ‘in-depth’, according to  Google. Furthermore, you must have a Google+ profile with a photo if you want your personal information to show alongside your work.

This update is an investment in meaningful, well-written content. For websites to show in highlighted results, you need to continue to produce top quality, well-optimised content on your website to increase your visibility online. It really shows how important it is to write high quality content on websites.

While not every great article is guaranteed to make it into this new exclusive section of in-depth articles on Google, it is worth aiming to produce your highest quality content with everything you publish on (or indeed outside of) your website.

If you need to improve the quality of content on your website, we can help.

For legal websites we have lawyers and prize-winning law graduates in our team who produce the highest level of legal content. We also have a team of bloggers/copywriters with years of experience in other sectors.

Contact us for professional advice on content and web marketing for your law firm or business

Contact us on 0845 620 5664 or complete our online enquiry form today.

"Social Media Strategy for Personal Injury Lawyers
Under Foot Flooring launches new store and website

Get in Touch

Get in touch using the form below and we'll get back to you.

Please let us know your name.
Please let us know your email address.
Please let us know Company name
Please enter a valid telephone number
Please let us know website address.
Please let us know your message.
Invalid captcha.

If you think we might be able to help you make your Law Firm successful then please get in touch. We're not salesy and are always happy to talk things through on 01413548862

For Client Support queries please visit our Support section here.

Alternatively, fill out our online enquiry form below and we will call you back.

Office Locations

Glasgow

Curated House,
Gordon Chambers,
90 Mitchell Street
Glasgow
G1 3NQ

0141 413 4922

Email:

London

40 Bloomsbury Way
London
WC1A 2SE

03333 442 722

Browse our Guides & Grow your Business
Read & Download for Free
Call now on 01413548862

Festive Opening Hours

Please note our festive opening hours are:
Close at 5 pm on Friday 20 December and re-open at 9 am on Monday 6 January 2020 – for anything urgent while we are closed please email .

Wishing all our customers a wonderful Christmas and a great New Year!