Google has updated its algorithms so that search results return more in-depth articles.
The update is algorithmically based so that signals will look for quality, in-depth content. These articles will also be highlighted in their own clearly labeled block of results, which will appear in the centre of the results page. According to Google (as reported by SearchEngineLand):
“Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.”
Furthermore, a member of Google's tehcnical staff noted (as reported on Mashable):
"I'm happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication," wrote Pandu Nayak. "This is exactly what you'll find in the new feature."
For further technical information, see Google’s blog.
This update supports the idea of implementing a web marketing strategy that includes prioritisation of thoughtful website content consisting of comprehensive industry-related information.
Nevertheless, adding simple elements to an article like images, publishing dates and article descriptions can also help make content identifiable as ‘in-depth’, according to Google. Furthermore, you must have a Google+ profile with a photo if you want your personal information to show alongside your work.
This update is an investment in meaningful, well-written content. For websites to show in highlighted results, you need to continue to produce top quality, well-optimised content on your website to increase your visibility online. It really shows how important it is to write high quality content on websites.
While not every great article is guaranteed to make it into this new exclusive section of in-depth articles on Google, it is worth aiming to produce your highest quality content with everything you publish on (or indeed outside of) your website.
If you need to improve the quality of content on your website, we can help.
For legal websites we have lawyers and prize-winning law graduates in our team who produce the highest level of legal content. We also have a team of bloggers/copywriters with years of experience in other sectors.
Contact us for professional advice on content and web marketing for your law firm or business
Contact us on 0845 620 5664 or complete our online enquiry form today.