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Social Media for Law Firms & Businesses: Avoiding Distraction

With an average of 600 tweets, 34,000 Google searches and 700 Facebook posts being made every second (source: Exact Target), today’s online conversation is a loud one. If harnessed correctly, the rewards for law firms, businesses or other professional organisations can be great. However, if care is not taken, employees and fee earners may be distracted to the point where the firm could lose a lot of money through reduced productivity.

Staying Focussed and Avoiding Distraction

It is easy to get immersed in a continuous feed of news or become engaged in discussion with contacts on Twitter or other social networks and lose track of valuable time. This can be great for many reasons, such as keeping up to date with current awareness or connecting with relevant contacts and developing business, but it is not so good where another piece of work takes priority. And it can be exacerbated even further if the client for whom you are doing urgent work can see a public feed of your non-client-related activity.

Aside from relying on the self-restraint of employees themselves, what steps can and do law firms and other professional firms take to limit social media activity during working hours?

• The creation and implementation of a Social Media Policy?
• Occasional or regular monitoring of employee social media use?
• Placing IT restrictions on use of certain websites such as Twitter, Linkedin or Facebook?
• Arranging for scheduling of social media posts?
• Arranging for outsourcing of social media usage?
• Being comfortable with social media use provided the work gets done?

These ideas are not without controversy and will not suit every law firm or business. They are discussed further on our Linkedin group, “Law Firm Websites, SEO & Social Media”. Please do join us there to continue the discussion (provided you have no work taking priority over such social media engagement).

Alternatively, see the social media section of our website or get in touch today on 0845 620 5664 for a free consultation.

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