A key part of how we continue to serve our clients better is by welcoming feedback and analysing data. We recently looked at why potential clients chose another agency over Moore Legal Technology, and we were surprised to find that some firms opted to go for design-first agencies with impressive-looking websites. In this post, we look at why that might not be the best option for your firm, depending on what your goals are.
If you want to drive traffic to your website…
Design is an ever-changing and multi-faceted role in an agency. From keeping up with contemporary web design, to ensuring designers fully understand the latest trends in user experience (UX), there is a lot for design agencies to learn and master. As a result, there is little time or passion left for making the website perform in Search. Every member of the Moore Legal Technology team, regardless of role, has an understanding of SEO. We are always viewing what we do through the eyes of Search, to ensure that every element of our service, from design to content, drives business to your website.
If you want to convert traffic into customers…
Digital marketing for us is more than SEO. Getting traffic to your website is futile if that traffic does not then convert to business. A beautifully designed website can be impressive to initial site visitors, but a well-designed website that builds trust, accurately conveys your brand, and provides value to site visitors, can make all the difference to your balance sheet. We are obsessive about data and will interrogate Google Analytics to find out where site visitors drop off, where calls come from, and how we can improve the conversion rate of your website. Can your design agency say the same?
If you want to build your brand and firm profile…
When firms think of branding or rebranding, they often default to the colours, the logo and the physical marketing materials. However, brand is so much more than a logo.
We conduct an in-depth consultation or ‘visioning meeting’ to fully understand everything your business means to you, your clients and your staff. Our team then work together to devise a custom strategy for your brand including design elements, tone of voice, brand values, UX, content marketing, social media management, client comms, and any other elements we know will help build your firm profile. We can also control your online reputation, managing negative Google and Facebook reviews, creating and placing reputation management articles within our extensive network of legal publications.
Ready to get your website working hard for you? Contact Moore Legal Technology Today
Getting your phone ringing is our number one priority. We bring together some of the most experienced digital marketing experts in the legal sector to drive business and build your brand. We look at every element of a successful marketing strategy to ensure your online presence doesn’t just look good but turns into money in the bank. We are always happy to discuss what we can do for you, so call us today on 03333 442 722 or complete our online enquiry form and we will get back to you right away.