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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

SRA Law Firm Pricing Publication Advice - Getting your law firm’s website ready for the SRA’s new transparency standards

SRA Law Firm Pricing Publication Advice

You will no doubt by now be aware that the LSB has approved new rules proposed by the SRA requiring law firms to publish price and service information on their website, in an accessible and prominent location, for certain areas of law, namely the following:

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2732 Hits

Transforming legal sector challenges into opportunities for growth

The Moore Legal Technology team creating growth opportunities from legal sector challenges

A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.

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1272 Hits

Marketing your law firm in the digital age – the questions that lawyers are asking

We were delighted to be asked to form part of a panel of legal sector business development experts at the Law Society Civil Litigation Autumn Conference last year, tasked with delivering some practical tactics that law firms can employ to win more business from new and existing clients.

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  1570 Hits
1570 Hits

Contribute to your law firm’s success – Handle. Calls. Better.

mlt blog

Our ongoing mission is to help our law firm clients use the internet more effectively to grow their business. As such, from an online perspective, we look at every component of the journey their prospects make, from initial internet search to becoming a client, and even beyond that, helping our clients look in more detail at the experience they provide to their clients.

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1190 Hits

5 Common Mistakes Law Firms Make with their Online Strategy

In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.

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1466 Hits

Website Design for Lawyers Vs Website Design for Your Clients – 3 Key Differences

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bad worst law firm website example
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Website design for what lawyers want is often at odds with what their clients buying legal services from them want. Having built over 100 law firm websites in recent years as what we call ‘success drivers’ as part of the strategy to help law firms and lawyers achieve their objectives, we have a great deal of experience with this issue. The following outlines and explains three of the key differences.

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1900 Hits

Finding Success Online - Interview With Spodek Law, NY

Finding Success Online - Interview With Spodek Law, NY
law firms instagram

We are always looking to keep our client’s online marketing strategies unique, engaging and ultimately successful. One of the ways in which we aim to cultivate such strategies is by engaging with the legal community and pioneering new ways of generating business online.

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1640 Hits

Joomla! Vs WordPress for Great SEO for Law Firms - Which is Best?

Joomla! Vs WordPress for Great SEO for Law Firms - Which is Best?
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law firms content is king
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law firms wordpress

The question of which CMS is best for SEO has been a rather touchy subject on the internet in the past couple of months. Many developers and SEO experts have been telling clients that you absolutely need a certain type of CMS, or certain combination of plugins to get excellent SEO results from your website. As Moore Legal Technology’s Head of Development and Support, in this post I’ll explore some of the key points of contention and explain what we think is the right approach when considering what CMS (if any) is the best one to achieve great SEO results for your law firm.

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1494 Hits

Law Firm Lead Generation: 5 Steps which will lead to more enquiries

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Internal Link Building for law firm lead generation
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Stevie Haughey outlines five tips which will help Law Firm Lead Generation

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries. There is a vast number of things you could be doing online to make this happen, however, the following five steps are amongst the quickest and most effective ways you could contribute to your law firm’s success online.

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2212 Hits

Legal ‘Hackathon’ coming to Glasgow - a first for access to justice in Scotland

legal hackathon glasgow future law legal technology

With the connection between law and technology becoming stronger than ever, we’re now seeing the first legal ‘hackathon’ coming to Scotland. Organised by Legal Hackers Scotland and The Law Society of Scotland, and as publicised on the Law Society’s website here, the 48 hour event, running this weekend (Friday 17th to Sunday  19th June), will be a pop-up innovation lab for lawyers, designers, technologists and others to collaborate and design sustainable and scalable solutions that alleviate pressing access to justice issues.

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2200 Hits

Moore Legal Technology’s recent pro bono work helps legal sector charities grow online

With our growing team having built up vast expertise in generating business online in the legal sector, at Moore Legal Technology we aim to give something back to our community.

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1560 Hits

The Ultimate Digital Marketing Glossary (Part 1: A-E) – what does it all mean?

ultimate digital marketing glossary

Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. We have now published part 1 here which includes terms from A-E. Stay tuned for the rest! If there is any we have missed, just let us know - contact . You can also view all our other digital marketing guides here. 

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1598 Hits

Why your Brand is a Powerful SEO Tool

brand-powerful-seo-tool

Every day the MLT team drive organic and paid traffic to our clients’ websites with the end goal of generating business leads. However, in order us to help generate quality leads, we must have a solid knowledge about the type of law firm we are working with, for example:

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  2222 Hits
2222 Hits

What’s this ‘Computer’ Thing? Back to the Future of Digital Marketing for Law Firms

back to the future hoverboard

Like some of my colleagues (especially at our sister companies Curated Media and Unlock The Law) you may have been eagerly awaiting 21st October 2015 aka ‘Back to the Future day’.

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  2565 Hits
2565 Hits

Bogus Law Firms on the Rise – 5 Tips for Handling Your Online Reputation Management

Bogus Law Firms on the Rise – 5 Tips for Handling Your Online Reputation Management

Both the Law Society of Scotland and the Solicitors Regulation Authority (SRA) have published warnings about the rise of bogus law firms across the UK. The SRA notes that over 700 reports of such fake firms have been made in the past year, an annual increase of over 25%, and the Law Society of Scotland have noted similar patterns emerging. But what can law firms do if they’re subjected to what is effectively online identity theft?

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3575 Hits

Hootsuite and Moore Legal Technology: Webinar on Social Media Strategies for the Legal Sector

Social Media Strategies for Law Firms

For many businesses, not having an online presence in today’s technology-focused culture is unthinkable. Offline advertising, repeat business and word-of-mouth are undeniably important. But when you consider the number of people who turn to the internet to search for any and every service imaginable, you’d be mad not to invest in developing your brand and business online.

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  2416 Hits
2416 Hits

A responsive website is critical to your law firm’s online marketing activities

Responsive website design for law firms
non mobile optimsed website law firms

Last seen in 2012, Google has once again begun to test mobile icons alongside sites that are mobile friendly in SERPS – both those that tell users that a site is mobile-optimised and those that warn against sites that aren’t. Search Engine Watch reported instances of this happening earlier in October and we spotted it again from our mobiles yesterday (22 October – sample shown is from one of our customers’ responsive law firm websites).

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2431 Hits

Increase your law firm marketing ROI

marketing gone wrong

Does your marketing spend generate a positive return on investment? If not, or if you're not sure, you are in the same boat as many of the law firms we speak to.

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1978 Hits

Viral Legal Content Marketing: 5 Epic Aspects of Casino’s Epic PI Super Bowl Ad

viral_legal_content_pi_superbowl_commercial

It’s not often that a lawyer manages to create a piece of epic content marketing in the personal injury legal sphere, less so in the UK than the US. But that’s exactly what injury attorney Jamie Casino has achieved in his recent Super Bowl commercial. In essence, Mr Casino booked out two-minutes of prime-time ad space during the Super Bowl for a local Georgia TV channel and his performance, shown below, has since gone viral across the world. Here are what I would consider to be the 5 most epic and remarkable aspects:-

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10947 Hits

Divorce Day in January - Online Family Law and Divorce Enquiries Spiking in January

divorce_online_marketing_for_law_firms

January is a peculiar month in the online legal marketing world. Without fail, every year, web traffic for ‘divorce’ tends to skyrocket after Christmas and into January and through to March. While separating couples are experiencing misery (well, in some cases relief) when going through a break-up or divorce in January, savvy internet marketers see opportunities for their family law firm clients online. And it’s important to act on such a seasonal variation, a time when generating family law advice and divorce leads can make or break a family law practice’s bottom line for the year ahead. 

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4465 Hits

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