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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Lockdown 2: What can law firms learn from early 2020?

lockdown law firms digital marketing 2020

With the news that a vaccine for Coronavirus is on the horizon, many businesses breathed a sigh of relief (or, at least, uttered a prayer of hope).

The UK is now in various states of lockdown, with the short to medium term prognosis uncertain. This article examines what we can learn from our original period of lockdown to protect our legal practices against future disruption.

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How to grow your small law firm – Top practical tips

How to grow your small law firm – Top practical tips

The majority of the UK’s 10,000+ law firms can be classed as small. According to the SRA’s definition,

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How to write legal content for your website that generates hundreds of new enquiries (with a PROVEN example)

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“It’s your turn to write the blog post this week/month/year/decade.”

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Are all your eggs in one digital marketing basket? How to grow 'tentacles' for your law firm's online presence in 2020

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The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.

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6 Steps for Solicitors to Win New Business NOW

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There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.

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Google’s new update highlights in-depth articles in search results. How good is your website’s content?

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Google has updated its algorithms so that search results return more in-depth articles.

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Moore Legal Technology’s recent pro bono work helps legal sector charities grow online

With our growing team having built up vast expertise in generating business online in the legal sector, at Moore Legal Technology we aim to give something back to our community.

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Divorce Day in January - Online Family Law and Divorce Enquiries Spiking in January

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January is a peculiar month in the online legal marketing world. Without fail, every year, web traffic for ‘divorce’ tends to skyrocket after Christmas and into January and through to March. While separating couples are experiencing misery (well, in some cases relief) when going through a break-up or divorce in January, savvy internet marketers see opportunities for their family law firm clients online. And it’s important to act on such a seasonal variation, a time when generating family law advice and divorce leads can make or break a family law practice’s bottom line for the year ahead. 

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SRA Law Firm Pricing Publication Advice - Getting your law firm’s website ready for the SRA’s new transparency standards

SRA Law Firm Pricing Publication Advice

You will no doubt by now be aware that the LSB has approved new rules proposed by the SRA requiring law firms to publish price and service information on their website, in an accessible and prominent location, for certain areas of law, namely the following:

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Law Firm Lead Generation: 5 Steps which will lead to more enquiries

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Stevie Haughey outlines five tips which will help Law Firm Lead Generation

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries. There is a vast number of things you could be doing online to make this happen, however, the following five steps are amongst the quickest and most effective ways you could contribute to your law firm’s success online.

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Viral Legal Content Marketing: 5 Epic Aspects of Casino’s Epic PI Super Bowl Ad

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It’s not often that a lawyer manages to create a piece of epic content marketing in the personal injury legal sphere, less so in the UK than the US. But that’s exactly what injury attorney Jamie Casino has achieved in his recent Super Bowl commercial. In essence, Mr Casino booked out two-minutes of prime-time ad space during the Super Bowl for a local Georgia TV channel and his performance, shown below, has since gone viral across the world. Here are what I would consider to be the 5 most epic and remarkable aspects:-

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Transforming legal sector challenges into opportunities for growth

The Moore Legal Technology team creating growth opportunities from legal sector challenges

A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.

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Marketing your law firm in the digital age – the questions that lawyers are asking

We were delighted to be asked to form part of a panel of legal sector business development experts at the Law Society Civil Litigation Autumn Conference last year, tasked with delivering some practical tactics that law firms can employ to win more business from new and existing clients.

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Contribute to your law firm’s success – Handle. Calls. Better.

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Our ongoing mission is to help our law firm clients use the internet more effectively to grow their business. As such, from an online perspective, we look at every component of the journey their prospects make, from initial internet search to becoming a client, and even beyond that, helping our clients look in more detail at the experience they provide to their clients.

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5 Common Mistakes Law Firms Make with their Online Strategy

In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.

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P,P, Picking up from Penguin (2.0): Google Search Algorithm Update

Google Penguin 2.0 Algorithm SEO Update

It’s been a busy week at MLT as we review the changing search landscape in the wake of another update to Google’s search engine algorithm – in this case, a moderate change to their recent ‘Penguin’ algorithm, labelled by Matt Cutts as ‘Penguin 2.0’. We thought it would be worthwhile explaining generally what these changes mean for law firms and other businesses looking to rank, or continue to rank, in Google and other search engines ahead of their competition while implementing white-hat SEO practices.

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Moore Legal Technology launch new site for Leading London QC

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Congratulations to our client Jonathan Fisher QC on the recent launch of his new website.

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Joomla! Vs WordPress for Great SEO for Law Firms - Which is Best?

Joomla! Vs WordPress for Great SEO for Law Firms - Which is Best?
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The question of which CMS is best for SEO has been a rather touchy subject on the internet in the past couple of months. Many developers and SEO experts have been telling clients that you absolutely need a certain type of CMS, or certain combination of plugins to get excellent SEO results from your website. As Moore Legal Technology’s Head of Development and Support, in this post I’ll explore some of the key points of contention and explain what we think is the right approach when considering what CMS (if any) is the best one to achieve great SEO results for your law firm.

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Finding Success Online - Interview With Spodek Law, NY

Finding Success Online - Interview With Spodek Law, NY
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We are always looking to keep our client’s online marketing strategies unique, engaging and ultimately successful. One of the ways in which we aim to cultivate such strategies is by engaging with the legal community and pioneering new ways of generating business online.

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Legal ‘Hackathon’ coming to Glasgow - a first for access to justice in Scotland

legal hackathon glasgow future law legal technology

With the connection between law and technology becoming stronger than ever, we’re now seeing the first legal ‘hackathon’ coming to Scotland. Organised by Legal Hackers Scotland and The Law Society of Scotland, and as publicised on the Law Society’s website here, the 48 hour event, running this weekend (Friday 17th to Sunday  19th June), will be a pop-up innovation lab for lawyers, designers, technologists and others to collaborate and design sustainable and scalable solutions that alleviate pressing access to justice issues.

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