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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Subcategories from this category:

Social Media Promotions, Email Newsletters, Blogging

HBM Sayers - Technology as a core differentiator

HBM Sayers Quote

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McSporrans - Online business generation


McSporrans are a small yet innovative firm of Edinburgh solicitors specialising in all aspects of criminal law, road traffic law and criminal defence.

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Moore Legal Technology redesigns the Glasgow Bar Association’s website

Recently we have completed a number of projects involving the transfer of an existing website onto a much more robust, scalable and flexible content management system. An example of this is the Glasgow Bar Association’s website, which was redesigned not only to give the GBA much more control over their site, but also to provide greater accessibility for visitors, to strengthen calls-to-action to increase conversion rates and to provide greater visibility in search engines and on social media networks.

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MLT redesigns and relaunches Strathclyde Tyres' online presence


In a departure from our typical workload of legal website design, optimisation and marketing we've branched out into tyres!

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Website redesign for online business generation: MLT completes Lifetime Planning website overhaul


MLT are pleased to announce the completion of another website redesign project: the overhaul of the website of Lifetime Planning, one of Scotland’s leading mortgage and insurance brokers: www.lifetimeplanning.co.uk

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The Glasgow Law Practice - Virtual shop window

Glasgow Law Practice SEO for law firms quote

The Glasgow Law Practice is Carr & Company's online presence.

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Social media advertising revenues to reach £5 billion by 2016

A recent study from BIA/Kelsey forecasts that social media advertisement revenues will reach over $9.2 billion (over £5 billion) by 2016 in the US alone, as reported in Marketing Pilgrim.

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Social media and the new golf course for law firms: MLT comments in Legal Futures

To win legal business against ABS competitors who are already skilled retailers, lawyers will have become expert in such things as “networking, selling, social media, internet marketing, branding”. We explain why lawyers are being urged to take online marketing initiative in a recent article in Legal Futures. Our 'online business generation' report referred to in the article will be available soon and we'll notify you here on our blog.

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Third of SMEs spending £525 per month on average for social media management services


Around one third of small and medium sized businesses are spending an average of $845 per month (the equivalent of £525 per month) on social media management tools or services and 87 percent of SMEs surveyed recently believe social media has been "somewhat helpful" or "helped a great deal" for their business, according to new research, as published in ZDNet.

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Google Plus for Lawyers & Professionals: Initial Thoughts

It may have been only recently that your law firm or business has been encouraging you to become familiar with social network platforms such as Twitter or Linkedin. Indeed it may have been only recently that you feel that you have mastered the basics, grown a sizeable following or even made connections that have led to business for your practice.

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Twitter now a KEY referral source for lawyers

Twitter is now a key referral source for lawyers, as Legal Futures reports. New research conducted for Orange Business reveals that there has been a massive increase in people asking for recommendations of professional services providers through Twitter - and solicitors are near the top of the list.

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MLT's client's blog one of the Top 10 Best New Blogs of 2011

We are pleased to announce that our clients, LawCloud, for which we provide social media consultancy services, have had their LawCloudComputing blog listed by Computer Weekly as one of the top 10 best new blogs of 2011.

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A new version of Twitter is on its way

Twitter Marmite Image

A new version of Twitter is being rolled out in the next couple of weeks. Explained in more detail through the subdomain Fly.Twitter.com the new version of Twitter has been released already for Android, iPhone and Tweetdeck users, with the full version to appear in the next few weeks.

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Increasing your Click-Through Rate (CTR) on Twitter

If you are trying to drive more traffic to your website, it is a good idea to share links to articles or other pages on your website through social media channels. And when you do so, you will want to increase your click-through rate ("CTR"), i.e. the rate at which others click-through your links to arrive at your website. You may think that sharing a link with hundreds or thousands of followers, on Twitter for instance, will naturally result in many clicks through to your website. It is, however, not quite as easy as that and there are some additional tips to consider when sharing links.

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If your law firm has a blog, knowing how Google works can help

How Google Works.

For those lawyers interested in boosting their law firm's presence on the web, particularly those using blogs to do so, it is important to know about SEO ("search engine optimisation") or, at least, know that you can trust your online business generation consultant to understand it proficiently.

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Google+ Business Pages now Active: Circle us Today

Further to our recent post about our thoughts on the relatively new social network Google+, Google+ has now activated business pages.

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Looking to drive more traffic to your website? StumbleUpon is your answer

StumbleUpon Inforgraphic

Looking to drive more traffic to your website using social media? StumbleUpon is your answer. Over the past year in the US, for instance, StumbleUpon sent more traffic to websites than any other social media network including Facebook or Twitter.

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Social Media Week in Glasgow welcomes Business Banter

Over the course of Social Media Week Glasgow (week c.19 September), the Business Banter team have organised an exciting programme of early morning events. Various speakers will be presenting on how social media has benefited either their business or that of their clients. Some of these presentations will be of particular interest to the legal profession and businesses across Scotland.

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The short life of a socially shared link

When working with law firms to measure the ROI on their social media use, one of the useful tools we use is the url shortener bitly. It was therefore interesting to read Bitly's latest blog about how long a social media link is “alive” before people stop caring or, more accurately, how long before people stop clicking through the link.

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Social Media for Law Firms & Businesses: Avoiding Distraction

With an average of 600 tweets, 34,000 Google searches and 700 Facebook posts being made every second (source: Exact Target), today’s online conversation is a loud one. If harnessed correctly, the rewards for law firms, businesses or other professional organisations can be great. However, if care is not taken, employees and fee earners may be distracted to the point where the firm could lose a lot of money through reduced productivity.

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