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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Does your law firm’s website meet the SRA’s transparency standards?

How to grow your small law firm – Top practical tips

The SRA has announced that they have re-commenced work to assess levels of compliance with the rules on price and service transparency following a temporary pause of this work during the early stages of the Covid-19 pandemic.

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Covid-19 and the legal sector - which areas are most resilient? Real-time data & insight

covid 19 and the legal sector blog

 

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Top 3 Reasons to Outsource Your Law Firm’s Digital Marketing (whether or not you have In-House Marketing Resource)

Law Firm deciding to outsource their digital marketing

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

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Law firm marketing post-COVID: In-house or outsource?

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We first wrote about this topic in 2019. Back then, we noted that we were speaking to more law firms with in-house marketing staff than ever before. I have an in-house marketing background, and it was great to see law firms recognising the value and importance of specialist marketing support.

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Nailing your client’s first impression after their first online enquiry

moore legal technology legal marketing

In the first of our Client Experience series, we’re focusing on making a great first impression. We’ll take a look at the importance of making a great first impression for any new client, and share some tips on how to optimise your process. Making every enquiry count.  

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Building your law firm’s success online – piece by piece.

Building your law firms success online

As will have been the case for many of you recently, spending more time at home with school age children than would be the case under normal circumstances (in my case nine-year-old twin girls) is not without its challenges.

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The Law Society of Scotland introduces pricing transparency guidance

law firm success

The Law Society of Scotland has introduced guidelines designed to improve price transparency for legal services in Scotland

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Are all your eggs in one digital marketing basket? How to grow 'tentacles' for your law firm's online presence in 2020

legal marketing 2020 grow your law firm

The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.

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Online Search Trends for Legal Services in Week 3 of Lockdown: Realign, Reinforce and a Significant Lesson

live chat law firm marketing coronavirus

So, here we are – another week of isolation, social distancing and working from home. It’s the 6th of April 2020 and I have to say that it feels a bit more normal now. Days of actually being in the office, frittering money away on expensive coffees and sandwiches seem strangely like a distant memory. For me there has been a significant reduction in expenditure, for others a significant, maybe terminal, reduction in income.

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Week 4 of Lockdown: Reasons to be cheerful?

coronavirus remote working solicitors

Hope seems to be building that there is an end to the lockdown in sight. We’re still not exactly sure when this is going to happen but other European countries are loosening restrictions before the impact on their respective economies becomes intolerable. The predictions seem to change by the moment, oscillating between pessimism and optimism, depending on which news outlet is being read or heard at that particular point. One thing all seem to agree on is that it is going to take some time for the economy to recover.

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Week 5 - How has your team been? How have you been?

lawyers coronavirus lockdown home working

Over the past few weeks we have covered both the impact of the coronavirus and lockdown on our business and the businesses of our customers. What we have not covered, so far, is the impact of the Coronavirus on the people who make businesses work. As discussed last week, every working morning we have a virtual scrum and during these Zoom sessions I am confronted with a patchwork quilt of my colleagues’ faces.

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Top 5 Tips for Law Firms to Succeed Online - April/May 2020 Update

mlt top 5 tips blog page graphic

At the moment when rapid changes to your business are required to help you succeed, it’s worth soaking up the knowledge and experience of others to see how you can apply them to your own firm.

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New webinar on the impact of COVID-19 on consumer behaviour, emerging trends & tools/tech law firms are utilising

covid lawyers digital marketiing webinar

Last week our Directors Chris Davidson and Dave Kerr presented a webinar with legal practice and case management software specialists Denovo. In it they discussed the impact Coronavirus has had on consumer behaviour and what trends are emerging. 

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Everyone has a plan until they get punched in the mouth

boxing fight lawyers planning marketing

When one thinks of Mike Tyson one does not necessarily think first of his wisdom. His words, which form the title of this post, are thought to be an adaptation of Joe Louis’ earlier comments: “everyone has a plan until they get hit”.

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Coronavirus' Impact on Law Firm Website Traffic Trends & 5 Practical Tips

trend terms law firm digital marketing

As we move into week two of pretty much full lockdown, it is interesting to see traffic trends as they relate to the traditional retail law firm landscape. At Moore Legal Technology, we work with law firms all over the UK and beyond to help them make the most of the Internet and its capacity to generate work.

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Working from home – 20 top tips for a more productive day

top tips for a productive day working at home moore legal technology

After Monday nights' announcement from the Government, more of us than ever before will be working from home this week. For some of you this will be a completely new experience and one that might take a bit of getting used to.

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Tools for Lawyers Working Remotely

moore legal technology tools for remote working

Keep your business moving 

We don’t need to wax lyrical about the importance of keeping your business moving through challenging times, but you might need some help keeping your law firm online when your bricks and mortar home is out of bounds.

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Covid-19 and your law firm’s continued success

Your Law Firm Success

It’s an uncertain time for us all with lots of unknowns.

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Price transparency: why you should pay attention

Your Law Firm Success

MLT's David Kerr argues pricing transparency can be beneficial to law firms who base their marketing on value rather than price in the latest edition of the Journal.

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Moore Legal Technology’s recent pro bono work helps legal sector charities grow online

With our growing team having built up vast expertise in generating business online in the legal sector, at Moore Legal Technology we aim to give something back to our community.

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