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03333 442 722

Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Increase your Law Firm’s online visibility with Sector Marketing

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Wondering how to get more of the right type of client to your law firm's website? Have you considered sector-based marketing? Read on to find out more...

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Part 4 of Your 2022 Marketing Calendar

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Your 2022 Marketing Calendar Part 3

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Your 2022 Marketing Calendar Part 2

2022 marketing calendar

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Your 2022 Marketing Calendar Part 1

2022 marketing calendar

Working on your firm’s marketing can seem daunting - for many solicitors it’s not part of their day-to-day workload and, as such, it can get pushed aside. 

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What’s next in digital marketing for law firms?

What’s next in digital marketing for law firms?

First published July 2021 and updated December 2021.

One of the main things our clients ask of us is to help them look to the future. To help predict what’s next in the ever-evolving online landscape. We’ve written before on our predictions (some of which were more accurate than others!) and this piece is in that vein.

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Indiana Jones and the Holy Grail (of law firm marketing)

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How important is the sales process to a law firm?

Our client, Billy Smith, Director of Onwards Answering, shares insights for law firms in respect of the importance of an effective call handling system for increasing your turnover (as first published on The Cashroom’s blog here)

call lead generation legal digital marketing

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What makes a great law firm website in 2021? (And how to check yours)

what makes a great law firm website 2021

For many of us, the last year has gone in the blink of an eye. As lockdowns have come and gone, there has been a sense of limbo both personally and professionally. While time may have stood still, technology hasn’t. And neither have web design trends. If anything, the last year has accelerated our familiarity with, expectations of, and reliance on technology and the internet. 

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6 Steps for Solicitors to Win New Business NOW

digital marketing lawyers solicitors 2020

There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.

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Lockdown 2: What can law firms learn from early 2020?

lockdown law firms digital marketing 2020

With the news that a vaccine for Coronavirus is on the horizon, many businesses breathed a sigh of relief (or, at least, uttered a prayer of hope).

The UK is now in various states of lockdown, with the short to medium term prognosis uncertain. This article examines what we can learn from our original period of lockdown to protect our legal practices against future disruption.

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How to choose the right website builder for your law firm

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Modern law firm marketing requires a website - we hope that goes without saying now! Some businesses can survive with only a social media presence. But, eventually, to take full control over design and content, you will need a website of your own.

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How to grow your small law firm – Top practical tips

How to grow your small law firm – Top practical tips

The majority of the UK’s 10,000+ law firms can be classed as small. According to the SRA’s definition,

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Top 10 Ways to Grow Your Law Firm in the Digital Age

Top 10 Ways to Grow Your Law Firm in the Digital Age

The legal sector continues to evolve at a rapid pace. New entrants to market, regulatory changes and the increasingly varied needs of clients means that if today your law firm is standing still, then most probably you are already going backwards. Below are our top tips on growing your law firm in the digital age.

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Top 3 Reasons to Outsource Your Law Firm’s Digital Marketing (whether or not you have In-House Marketing Resource)

Law Firm deciding to outsource their digital marketing

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

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Helping Buyers Buy: Buyer Enablement & Marketing to Millennials

Marketing to Millenials

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Our 2020 predictions - what did we get right? And what did we get wrong?

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In 2017, we made a set of predictions on the future of marketing for law firms. In this follow-up piece, we're going to look at these and see how close to the mark we got. We'll also look at what impact the unprecedented situation caused by Covid-19 had on them. Did it push us closer to the mark, or further away?

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Building your law firm’s success online – piece by piece.

Building your law firms success online

As will have been the case for many of you recently, spending more time at home with school age children than would be the case under normal circumstances (in my case nine-year-old twin girls) is not without its challenges.

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The High Street Law Firm in a Digital Age

Internet marketing strategy for law firms

Last week I spoke at the 2011 LawWare User Conference on the subject of the "High Street Law Firm in a Digital Age".

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Your online presence. An investment, not an expense

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I spent last Tuesday in the glorious surroundings of Gleneagles Hotel having been asked to give a presentation on how to generate business online at this year’s Connect2Law conference.

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