Subcategories from this category:Online Marketing, Legal Directory Submissions, PR for Law Firms, Email Marketing
First published July 2021 and updated December 2021.
One of the main things our clients ask of us is to help them look to the future. To help predict what’s next in the ever-evolving online landscape. We’ve written before on our predictions (some of which were more accurate than others!) and this piece is in that vein.
For many of us, the last year has gone in the blink of an eye. As lockdowns have come and gone, there has been a sense of limbo both personally and professionally. While time may have stood still, technology hasn’t. And neither have web design trends. If anything, the last year has accelerated our familiarity with, expectations of, and reliance on technology and the internet.
There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.
With the news that a vaccine for Coronavirus is on the horizon, many businesses breathed a sigh of relief (or, at least, uttered a prayer of hope).
The UK is now in various states of lockdown, with the short to medium term prognosis uncertain. This article examines what we can learn from our original period of lockdown to protect our legal practices against future disruption.
Modern law firm marketing requires a website - we hope that goes without saying now! Some businesses can survive with only a social media presence. But, eventually, to take full control over design and content, you will need a website of your own.
The majority of the UK’s 10,000+ law firms can be classed as small. According to the SRA’s definition,
The legal sector continues to evolve at a rapid pace. New entrants to market, regulatory changes and the increasingly varied needs of clients means that if today your law firm is standing still, then most probably you are already going backwards. Below are our top tips on growing your law firm in the digital age.
Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”
But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.
In 2017, we made a set of predictions on the future of marketing for law firms. In this follow-up piece, we're going to look at these and see how close to the mark we got. We'll also look at what impact the unprecedented situation caused by Covid-19 had on them. Did it push us closer to the mark, or further away?
As will have been the case for many of you recently, spending more time at home with school age children than would be the case under normal circumstances (in my case nine-year-old twin girls) is not without its challenges.
I spent last Tuesday in the glorious surroundings of Gleneagles Hotel having been asked to give a presentation on how to generate business online at this year’s Connect2Law conference.
According to a study carried out by Edelman and LinkedIn, 83% of buyers believed ‘thought leadership’ increases their trust in an organisation. Furthermore, 88% said they use this type of content – which communicates a company’s talent, experience and passion – when building a list of potential suppliers and 47% of c-suite executives agreed that it had a direct impact on how they awarded business. This is compelling evidence in favour of establishing your firm as a thought leader.
We can't believe 2019 is almost at an end, but before the year is out, we have taken a look at what our customers can expect to see in the year to come with regards to law firm digital marketing.
Nowadays, we speak to more firms with in-house marketing personnel than ever before.