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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Marketing your law firm in the digital age – Top Tips

During these times of unprecedented change in the legal sector, it has never been more important to have in place a robust marketing strategy designed to help you:

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407 Hits

Should your law firm outsource its digital marketing?

Nowadays, we speak to more firms with in-house marketing personnel than ever before.

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454 Hits

The Pros and Cons of Publishing Prices

As you know, the SRA guidelines on pricing transparency come into force soon. In this blog, we look at the arguments for and against price transparency, discusses pricing best practice and the opportunities it creates. 

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714 Hits

Transforming legal sector challenges into opportunities for growth

The Moore Legal Technology team creating growth opportunities from legal sector challenges

A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.

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1272 Hits

Top 3 Reasons to Outsource Your Law Firm’s Digital Marketing (whether or not you have In-House Marketing Resource)

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Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

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1632 Hits

Dedicated to Your Law Firm’s Success

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Moore Legal Technology launched its Your Law Firm Success™ product one year ago last week. Doesn’t time fly when you’re having fun!

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1199 Hits

Scottish Law Firms Lack Essential Digital Skills – Prepare your firm for success

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Is your law firm lagging behind in terms of digital skills and online presence? You’re not alone. According to a recent survey reported in The Times, more than half of Scottish small businesses do not have a website and do not use social media to promote their business. With 56% of Scottish businesses having no online presence, and 34% of companies believing that a digital presence is simply ‘not relevant’ to their business, the Scottish economy is facing a massive digital skills deficit – one which could dictate which business thrive and which simply disappear.

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1260 Hits

Inbound marketing for law firms - For those about to flock.

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This post was originally published in November 2014, but is still as relevant to law firms today as it was back then. Republished in honour of Malcolm Young, founding member of AC/DC. (N.B. there are 9 references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are)

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1405 Hits

Has your law firm’s online presence moved with the times?

BBC News

 

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The value of legal directories for your law firm

Directory season isn’t too far away and many of you will have the submission process on your radar, along with that familiar tightening of the stomach and slight cold sweat as you remember last year’s mad dash to the finish line on deadline day (the one you promised would never happen again the previous year.)Whilst it’s always nice to be recognised for your hard work, it’s important to understand why you’re pursuing a certain award or status. Our new Insight, "Are legal awards and directories worthwhile for your firm?" asks the question, would the time and effort involved in the submission process be better directed elsewhere? 
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1013 Hits

Marketing your law firm in the digital age - 10 top tips

Law Firm Success

Following recent law firm ‘merger’ and administration announcements north of the border, well-kent names such as Maclay Murray & Spens, Pagan Osborne and Hamilton Burns will cease to be a part of the Scottish Legal firmament.

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1002 Hits

The legal sector in 2017 - The Future is Now

Legal Sector Future of Law Marketing Predictions

Guest contribution from Alasdair Thomson, former Partner at The Glasgow Law Practice, Co-Founder of Peloton Communications Group, Director at Curated Media and Phase 2 Legal.

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1091 Hits

Alternative Business Structures and what this means for the legal market

The introduction of Alternative Business Structures (ABS); through the Legal Services Act 2007 and the Legal Services (Scotland) Act 2010, paved the way for a potential reshape of the legal market by enabling non-lawyers to have a stake in, or to even own, a law firm. Since then, a total of 950 licences have been given, with 892 of these still in use as of March 2017. (Although ABSs have not been fully introduced into Scotland, it is understood that the Scottish Government is going through consultation to draft legislation allowing its implementation, and therefore Scotland’s position remains relevant to the discussion of future-proofing your firm). The question therefore is, what is the effect of this on law firms and what can be done to stay competitive in an already saturated market?

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1798 Hits

The Periodic Table of SEO Success Factors

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Image above from Search Engine Land

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997 Hits

Future proofing your law firm against Legal Aid cuts

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More than ever before, firms that provide legal aid need to find alternative revenue streams. In England and Wales, the effects of LASPO are still being felt. North of the border, the Law Society of Scotland are expressing concern about the proposed cuts to legal aid announced in December's 2016's Scottish budget. As such, law firms that provide legal aid services throughout the UK need to look at ways in which they can future proof.

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1622 Hits

Barristers warned by Bar Council re online marketing

legal online marketing law firms uk

The legal sector continues, in our experience, to lag behind other sectors when it comes to using the Internet effectively from a marketing and business development perspective.

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1068 Hits

5 Common Mistakes Law Firms Make with their Online Strategy

In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.

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1466 Hits

Evolving SEO: Succeeding Online in 2017

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At Moore Legal Technology, we pride ourselves on being one step ahead in the digital marketing world. While it won’t be necessary to alter your entire online marketing strategy this year, it is clear that SEO techniques should become more forward-thinking, slick and more in-line with user experience/intent. In this blog we have outlined a few of the main predictions for law firm search engine optimisation in 2017.

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1840 Hits

Website Design for Lawyers Vs Website Design for Your Clients – 3 Key Differences

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Website design for what lawyers want is often at odds with what their clients buying legal services from them want. Having built over 100 law firm websites in recent years as what we call ‘success drivers’ as part of the strategy to help law firms and lawyers achieve their objectives, we have a great deal of experience with this issue. The following outlines and explains three of the key differences.

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1900 Hits

Content Marketing For Law Firms: How to Maximise Your Firm's Potential With A Killer Content Strategy

Content Marketing For Law Firms: How to Maximise Your Firm's Potential With A Killer Content Strategy
law firms online content marketing & legal websites

In this post, I’m going to look at how law firms can generate more leads with an online strategy which will increase web traffic to your site, and convert a greater percentage of that traffic into leads. I will be using the classic ‘sales funnel’ analogy, where an optimum ‘customer journey’ is mapped out for each type of customer; the end goal of course being that all important enquiry. The purpose of this exercise is to gain a deeper understanding of the sales process involved in each type of customer journey for your potential client base, and to highlight the opportunities to improve these processes.

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2086 Hits

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