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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Our 2020 predictions - what did we get right? And what did we get wrong?

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In 2017, we made a set of predictions on the future of marketing for law firms. In this follow-up piece, we're going to look at these and see how close to the mark we got. We'll also look at what impact the unprecedented situation caused by Covid-19 had on them. Did it push us closer to the mark, or further away?

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Building your law firm’s success online – piece by piece.

Building your law firms success online

As will have been the case for many of you recently, spending more time at home with school age children than would be the case under normal circumstances (in my case nine-year-old twin girls) is not without its challenges.

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6 Steps for Solicitors to Win New Business NOW

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There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.

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The High Street Law Firm in a Digital Age

Internet marketing strategy for law firms

Last week I spoke at the 2011 LawWare User Conference on the subject of the "High Street Law Firm in a Digital Age".

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Your online presence. An investment, not an expense

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I spent last Tuesday in the glorious surroundings of Gleneagles Hotel having been asked to give a presentation on how to generate business online at this year’s Connect2Law conference.

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The Benefits of Thought Leadership Content for Law Firms

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According to a study carried out by Edelman and LinkedIn, 83% of buyers believed ‘thought leadership’ increases their trust in an organisation. Furthermore, 88% said they use this type of content – which communicates a company’s talent, experience and passion – when building a list of potential suppliers and 47% of c-suite executives agreed that it had a direct impact on how they awarded business. This is compelling evidence in favour of establishing your firm as a thought leader.

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Essential Digital Marketing Trends for Law Firms in 2020

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We can't believe 2019 is almost at an end, but before the year is out, we have taken a look at what our customers can expect to see in the year to come with regards to law firm digital marketing.

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Should your law firm outsource its digital marketing?

Nowadays, we speak to more firms with in-house marketing personnel than ever before.

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Marketing your law firm in the digital age – Top Tips

During these times of unprecedented change in the legal sector, it has never been more important to have in place a robust marketing strategy designed to help you:

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The Pros and Cons of Publishing Prices

As you know, the SRA guidelines on pricing transparency come into force soon. In this blog, we look at the arguments for and against price transparency, discusses pricing best practice and the opportunities it creates. 

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Law Firm Lead Generation: 5 Steps which will lead to more enquiries

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Stevie Haughey outlines five tips which will help Law Firm Lead Generation

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries. There is a vast number of things you could be doing online to make this happen, however, the following five steps are amongst the quickest and most effective ways you could contribute to your law firm’s success online.

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Transforming legal sector challenges into opportunities for growth

The Moore Legal Technology team creating growth opportunities from legal sector challenges

A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.

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Top 3 Reasons to Outsource Your Law Firm’s Digital Marketing (whether or not you have In-House Marketing Resource)

Law Firm deciding to outsource their digital marketing

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

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Spinning plates – the life and times of an in-house legal marketing professional

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Increasingly, we find ourselves speaking to law firms that have an in-house marketing resource. Coming from an in-house law firm marketing background myself, I find it heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession. I have worked with some incredibly talented marketing professionals within law firms, professionals who have achieved a seat at the top table of their respective firms and who consistently make a tangible difference to their firm’s bottom line. Increasingly, I’m glad to say, having spoken with many legal sector marketing professionals over the past couple of years, marketing within law firms is increasingly being viewed as an investment, not an expense.

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Dedicated to Your Law Firm’s Success

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Moore Legal Technology launched its Your Law Firm Success™ product one year ago last week. Doesn’t time fly when you’re having fun!

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Scottish Law Firms Lack Essential Digital Skills – Prepare your firm for success

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Is your law firm lagging behind in terms of digital skills and online presence? You’re not alone. According to a recent survey reported in The Times, more than half of Scottish small businesses do not have a website and do not use social media to promote their business. With 56% of Scottish businesses having no online presence, and 34% of companies believing that a digital presence is simply ‘not relevant’ to their business, the Scottish economy is facing a massive digital skills deficit – one which could dictate which business thrive and which simply disappear.

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Inbound marketing for law firms - For those about to flock.

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This post was originally published in November 2014, but is still as relevant to law firms today as it was back then. Republished in honour of Malcolm Young, founding member of AC/DC. (N.B. there are 9 references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are)

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The legal sector in 2017 - The Future is Now

Legal Sector Future of Law Marketing Predictions

Guest contribution from Alasdair Thomson, former Partner at The Glasgow Law Practice, Co-Founder of Peloton Communications Group, Director at Curated Media and Phase 2 Legal.

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The Ultimate Digital Marketing Glossary (A-Z) – what does it all mean?

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Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. You can now view the full A-Z published here. 

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The value of legal directories for your law firm

Directory season isn’t too far away and many of you will have the submission process on your radar, along with that familiar tightening of the stomach and slight cold sweat as you remember last year’s mad dash to the finish line on deadline day (the one you promised would never happen again the previous year.)

Whilst it’s always nice to be recognised for your hard work, it’s important to understand why you’re pursuing a certain award or status. 

Our new Insight, "Are legal awards and directories worthwhile for your firm?" asks the question, would the time and effort involved in the submission process be better directed elsewhere? 
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