Legal Website Design Tue, 23 May 2017 15:54:02 +0100 Joomla! - Open Source Content Management en-gb Future proofing your law firm against Legal Aid cuts legal aid cuts

More than ever before, firms that provide legal aid need to find alternative revenue streams. In England and Wales, the effects of LASPO are still being felt. North of the border, the Law Society of Scotland are expressing concern about the proposed cuts to legal aid announced in December's 2016's Scottish budget. As such, law firms that provide legal aid services throughout the UK need to look at ways in which they can future proof.

Online Marketing Wed, 26 Apr 2017 09:23:15 +0100
Barristers warned by Bar Council re online marketing

legal online marketing law firms uk

The legal sector continues, in our experience, to lag behind other sectors when it comes to using the Internet effectively from a marketing and business development perspective.

But even within the legal sector, Barristers remain even further behind the curve when it comes to utilising technology to help their business grow.

This recent article in Legal Futures highlights why so many Barristers (and indeed so many lawyers in general) may be reluctant to dip their toe into the potentially murky waters of online marketing. It also highlights the importance of having the right partner agency in place. Ideally, one that is born of the legal sector and that understands the importance of ensuring that every touchpoint is aligned with current best practice and compliant with regulatory requirements.

If you are a Barrister looking to market yourself beyond the typical one page bio on your Chambers’ site, here are five tips to get you started.

1. Understand your audience and what you want to achieve online

If you are targeting large law firms and other professional services firms and most of your new business is introduced to you via referral, then your online strategy should focus on supporting the weight of your reputation and providing potential instructing agents with the certainty that you are indeed the person they need to speak to. On the other hand, if you are looking to compete with law firms by targeting organic enquires via direct access, then a different approach will be required. If looking to instruct an agency to assist you, it’s crucial that you engage with one that knows the difference and has experience and expertise of managing digital projects across a wide spectrum of practice areas and sectors.

2. Establish trust

As highlighted in the Legal Futures article, just saying you’re the best doesn’t make it so. Build trust with potential instructing agents by ensuring your site contains robust amounts of authoritative, on-brand content and includes your recent successes, appearances in the press, client testimonials and 'trust icons' such as Legal 500 or Chambers logos or logos of your industry memberships etc.

3. Be clear

Ensure that your key messages and value proposition are clear. Why should a potential instructing agent choose you? Sometimes this exercise takes some deeper reflection on your core strengths, but it's worth it to help you distinguish yourself from your competition. This is a particularly relevant concern if you are targeting the direct access market and an audience that might not understand that it’s possible to instruct a barrister or why that course of action might be better suited to their particular requirements.

Also, make it obvious to the visitor what you want them to do (e.g. call you, fill out a form, email you, and in some cases, go elsewhere!) by including prominent calls to action throughout your site.

4. Content is King

The phrase ‘Content is King’ is still as relevant as it’s ever been. Developing a website, rich with relevant, authoritative, on-brand, targeted content will help you present better to search engines and convince potential instructing agents that they should be speaking to you. Your content, if done properly, will help you to attract and convert potential instructing agents by demonstrating knowledge, expertise and thought leadership in your practice area(s).

5. Keep it simple

Is your content easy to access and read (and not hidden behind a Flash plugin or mostly contained within images or pdfs)? Is your navigation easy to use? Does your site work well on mobile? Is it easy to make an enquiry? All relevant considerations. Getting as many pieces of the jigsaw correct as possible will help you succeed online.

Trusted digital, marketing, branding, and strategic services for the legal sector

To find out more about our how you can use the internet to help your practice grow (without falling foul of the authorities!), please contact us on  0333 130 8359 and ask for Chris or email chris [AT] moorelegaltechnology [DOT] co [DOT] uk to arrange a free initial consultancy.


Online Marketing Wed, 15 Mar 2017 09:54:25 +0000
New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

Moore Legal Technology is experiencing continuous growth, so we're hiring yet again - we are looking for an enthusiastic colleague with a passion for digital design.

Law Firm Branding & Design Fri, 22 Apr 2016 10:58:15 +0100
After 25 years, are law firms taking advantage of the internet?

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Time stands still for no man, so the saying goes. This feels especially true for those of us involved in online marketing for the legal sector. While in my mind I’m still the same fresh faced Kurt Cobain wannabe as the kid in the baggy jumper, as I sit down to write this I suddenly feel rather old (because I am, my colleagues helpfully point out). Incredibly, websites, much like this photograph, have been around for 25 years (which is longer than some of our niche legal sector digital marketers!), while the first search engine was born in 1993 (Aliweb for those of you who are interested) and Google turns 18 this year. Remember a time before Google? Me neither!

In 2016, almost everything we do in our day-to-day lives is influenced by the internet, including our social lives, work, where we go on holiday, the car we drive, and importantly from our perspective, which solicitor to instruct when we require legal advice. Indeed, a recent YouGov poll suggested that 36% of individuals will carry out research on the internet before instructing a solicitor, a number that will only increase over time and mobile and internet usage continues to advance.

From what I can gather (from Googling!), the first law firm to launch a website that we would recognise as being the model that we follow today and with their own domain name was US firm Venable LLP. While their current site has almost certainly moved on a great deal from the one that launched in 1994, we are still amazed by how many of law firms we meet still have websites that look like they belong in the late 90’s or early noughties.

During this time of unprecedented change in the legal sector you need to be more visible, instantly appealing and shouting from the rooftops about how you deliver a better service, a different service, than your competitors. Your law firm’s website will very often will be a prospect’s first contact with you or your firm, whether they have found you through organic search (‘Googling’ to you and I) or through branded search (typing in your name or the name of your firm off the back of a referral, for example)). The next time you look at your website ask yourself this. Is your website making the right first impression? Is it an accurate reflection of who you are, of your value proposition? Is your website aligned to how you deliver legal services in 2016? Unfortunately, more often than not, the answer is no.

As most readers of this blog will know all too well, the Internet is constantly evolving and what is right today will probably be wrong tomorrow. What was right yesterday is almost certainly wrong today. If you want to succeed online it’s important that you don’t take your eye off the ball as far as your website is concerned and treat it as a work in progress that requires ongoing care and attention.

If properly developed and supported, your website will help you build trust with prospective instructing agents, generate new business and establish your key stakeholders as thought leaders and experts. Your website can be your best performing, and cheapest, salesperson and if it isn’t directly contributing to your firm’s bottom line then you are missing out on a real opportunity, an opportunity you can be sure your competitors are ready to take advantage of.

5 tips to help your law firm’s website succeed online in 2016

Just like we couldn’t have foreseen the impact the internet would have on our lives a quarter of a century ago, we certainly can’t predict what the online space will look like in another 25 years. We can however help you take advantage of the opportunities the internet presents in 2016.

Building a website that will help you generate business online isn’t a matter of implementing any design and hoping visitors will convert into paying clients, it's a process that requires analysis continued refinement. This website is full of helpful guides related to online marketing for law firms, but when it comes to developing your website, the hub of all off your online marketing activity, here are 5 elements to consider as a useful starter for ten…

1. Don't make me think

Ensure your calls to action (the messages you present to the visitor to tell them what they should do e.g. call, email, sign up for a newsletter etc.) are in prominent strategic positions throughout your conversion focused website.

2. Make your message clear

Ensure that your key messages are clear. Why should somebody choose your firm above all others? It's amazing how many law firms can't answer this question. Sometimes this exercise takes some deeper reflection on your firm's core strengths, but it's worth it to help you distinguish yourself from the many other firms out there offering a similar range of services.

3. Publish useful content

The father of modern advertising, David Ogilvy, noted that articles which provide useful free advice will capture 75% more readers than regular articles stuffed with sales messages. This is very much Google’s view on how content should be too. The principle of providing great free content is still as relevant as ever. The way we view it is that you should be “giving away information snacks to sell knowledge meals." (Thanks to Jay Baer as always for giving birth to one of our favourite sayings!)

4. Build trust

Building trust is crucial if you want your website to convert. If you can showcase your own expertise and gain credibility through your site you will have a higher chance of converting visitors into paying clients. You can do this through testimonials, 'trust icons' such as Legal 500 or Chambers logos or logos of your industry memberships, or through publishing relevant case studies explaining how you have helped other clients.

5. Keep it simple

Simplicity is best for a high converting website. Is your content easy to read? Is your navigation easy to use? Does your site work well on mobile? Is it easy to make an enquiry? All relevant considerations. Getting as many pieces of the jigsaw correct as possible will help you succeed with your website design.

Help your law firm’s website succeed online in 2016


For an informal chat about how to transform your website into a business generating portal of thought leadership and opinion call Chris today on 07969336526 or email [email protected] .'

Law Firm Branding & Design Thu, 24 Mar 2016 15:57:13 +0000
Moore Legal Technology launch new website for CALM Scotland

Moore Legal Technology is delighted to announce the launch of a new website for CALM Scotland (Comprehensive Accredited Lawyer Mediators), designed and built with great assistance from CALM Scotland member Scott Docherty (follow Scott on Twitter via @TheCalmMediator).

Through the site they plan to spread the word far and wide about mediation, connecting with professionals and mediators here and across the world who can help inform and assist in this process. The site aims to make it easier for separating people and their lawyers to make a referral to a mediator and provides a wealth of resources to help families move past their issues after separation.

If you would like to have an informal chat about your law firm’s website or any aspect of your online marketing strategy (or lack of!) call Chris today on 07969336426 or email [email protected]