Our client, Billy Smith, Director of Onwards Answering, shares insights for law firms in respect of the importance of an effective call handling system for increasing your turnover (as first published on The Cashroom’s blog here)
Subcategories from this category:Video Marketing for Law Firms, Print & Offline Advertising, Law Firm Branding & Design
Modern law firm marketing requires a website - we hope that goes without saying now! Some businesses can survive with only a social media presence. But, eventually, to take full control over design and content, you will need a website of your own.
The majority of the UK’s 10,000+ law firms can be classed as small. According to the SRA’s definition,
Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”
But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.
As will have been the case for many of you recently, spending more time at home with school age children than would be the case under normal circumstances (in my case nine-year-old twin girls) is not without its challenges.
The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.
As we begin the new year, lawyers and law firm marketing teams will be considering their marketing priorities for the year ahead. The annual LexisNexis InterAction Law Firm Marketing & Business Development Survey revealed that 28% of firms cited ''too many opportunities'' as their biggest challenge in marketing and business development. This might sound like a good problem to have; however, we often hear from firms that are struggling to convert traffic, enquiries, leads and phone calls into clients. In this post, we take a look at two ways of narrowing your focus and maximising your returns.
At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries. There is a vast number of things you could be doing online to make this happen, however, the following five steps are amongst the quickest and most effective ways you could contribute to your law firm’s success online.
A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.
The legal sector continues, in our experience, to lag behind other sectors when it comes to using the Internet effectively from a marketing and business development perspective.
Moore Legal Technology is experiencing continuous growth, so we're hiring yet again - we are looking for an enthusiastic colleague with a passion for digital design.
We were recently invited to attend a meeting in London with a well-respected law firm with a tremendous history of working on high-profile cases that attract widespread media interest. The firm’s reputation in the market in which they operate is well established and the clientele they act for and type of instruction they receive has undoubtedly evolved with the times. There is however one aspect of their business that hasn’t evolved, and with one eye to the future, they contacted us to ask how they could improve their online presence with a view to attracting more clients.
This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.
As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.
Google recently updated its document on local ranking signals. The addition of ‘prominence’ to the document would suggest that businesses which have been focusing on quality SEO work are subsequently more likely to benefit from a boost in local search rankings. In this blog I will elaborate on what this really means and what your firm should be focusing on going forward for great local search rankings.
Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. We have now published part 1 here which includes terms from A-E. Stay tuned for the rest! If there is any we have missed, just let us know - contact . You can also view all our other digital marketing guides here.
Time stands still for no man, so the saying goes. This feels especially true for those of us involved in online marketing for the legal sector. While in my mind I’m still the same fresh faced Kurt Cobain wannabe as the kid in the baggy jumper, as I sit down to write this I suddenly feel rather old (because I am, my colleagues helpfully point out). Incredibly, websites, much like this photograph, have been around for 25 years (which is longer than some of our niche legal sector digital marketers!), while the first search engine was born in 1993 (Aliweb for those of you who are interested) and Google turns 18 this year. Remember a time before Google? Me neither!
Download our 6 step guide for solicitors to win new business from the internet, guaranteed. (2021 PDF Edition)
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