Driving success online since 2003 

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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

How to avoid your website being affected by Google’s ‘Mobilegeddon’

How to avoid your website being affected by Google’s ‘Mobilegeddon’
responsive web design for law firms

What is ‘Mobilegeddon’?

As many will already be aware, Google had a major update to its mobile search algorithm on Tuesday 21st April. The changes meant that websites that weren’t mobile optimised would see a dramatic dip in their rankings on Google. What's more - Google has hinted that the changes will dwarf those of two of its previous major updates Panda and Penguin.

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Urgent! Is Your Law Firm Website Mobile Friendly?

Google Mobile Friendly Update
responsive mobile friendly website design

Are your website’s landing pages mobile-friendly? If you’re not sure, find out by checking your landing page URLs on Google’s Mobile Friendly Test.

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Converting Website Design – What Lawyers Need to Grow Their Business

converting website design

Having been immersed in many web design projects for law firms both in the UK and internationally (having put 50+ new sites going live in the past 3 years), we have recently updated our legal website design guide page. Including a section ‘Strategic website design with great conversion rates - top 5 tips’, this explains among other things our philosophy to great law firm web design (i.e. Don’t make me think), with information on what you need from your new website to really succeed online and generate profitable business that will help your firm grow in a competitive marketplace. We hope you enjoy and hopefully you’ll pick up some useful tips when you consider redesigning your own website.

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Moore Legal Technology clients feature prominently among Law Awards finalists

The team at Moore Legal Technology would like to offer our congratulations to all of our clients who have been shortlisted as finalists at Scotland’s Legal Oscars, The Law Awards of Scotland

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6 Common Misconceptions of PPC by Lawyers and Law Firms

Not really sure how pay per click advertising is or how it could benefit your law firm? Read our new guide on the most common pitfalls professionals in the legal sector come across when deciding whether or not to invest paid online advertising. 

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Image is Important for Law Firms in a Competitive Marketplace

getting your website found

You wouldn’t want a client walking into an outdated, shabby office. Nor would you want a potential client having great difficulty finding your office. When you apply this to the online world, it is exactly the same. You wouldn’t want someone visiting an outdated, shabby website. Nor would you want a website which didn’t rank well when a potential client was searching for your services online. Our legal marketing colleague Rebekah Lamb explains the importance of making the most of online business opportunities.

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Moore Legal Technology launches new website for English litigation law firm Merchiston Solicitors

Merchiston Solicitors London New Website Launch

We are pleased to announce the launch of a new state-of-the-art website for niche English litigation practice, Merchiston Solicitors.

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Announcing MLT’s first American Client. The Law Offices of Nolan Klein

Nolan Klein Law

I founded Moore Legal Technology more than a decade ago. In that time, we have gone from strength to strength. I started MLT in 2003 because I spotted a growing chasm in the legal services industry – that between the partners, many of whom who had earned their stripes before the fax machine was invented, and the IT support department. The 'dot com' boom was over, and the technological tide was rising again. It was time for law firms to embrace the economic potential of the internet.

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Entrepreneurial business advisor launches new website

Congratulations to our client, friend and mentor Stephen Gold on the launch of his new website this week. Having founded and built Golds Solicitors into an organisation which gained a reputation as one of the UK’s most innovative law firms, employing almost 450 people, before merging with Irwin Mitchell in 2007, Stephen is now retained as a non-exec, trusted adviser and personal mentor to well-known law firms and their senior people.

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Award-Winning London Law Firm Lewis Nedas Law Launches New Responsive Website

lewis_nedas_law_award_winning_london_law_firm

Congratulations to our client, award-winning London based law firm Lewis Nedas Law, on the launch of their new website today.

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Asia Law Portal goes live

asia-law-portal-logo

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Seminar Slides - Search Engine Optimisation (SEO) for Sole Practitioners: Getting You Found Online

Photo of @GavWard at #RFPG on Twitpic

Earlier this week I presented to the Glasgow Sole Practitioners’ Group at The Royal Faculty of Procurators on the subject of Search Engine Optimisation (SEO) for Sole Practitioners: Getting You Found Online.

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Exact-Match Domains (EMD), Panda and Penguin: Latest SEO Updates

emd-google-update
Google's algorithm that determines the order of search rankings changes all the time and it's the job of the SEO team to stay on top of these changes to ensure clients' websites and online presence continues to perform as best as they can.

Within the past month there have been three significant updates to Google's algorithm. These are summarised as follows:-

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Google+ Local and Google+ Business Pages Finally Merging: Will Your Firm Be Found?

search-engine-optimisation-law-firms

Further to our recent post announcing the inception of Google+ Local which has replaced Google Places and subsequent comments, Google has recently announced that it is now possible to merge your Google+ Local listing with your Google+ business page (if you have already set one up).

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Google+ integrating even further with organic Google search results - Active Discussions


Google+ is now integrating even further with organic Google search results, reports leading search engine marketing (SEM) news website SearchEngineLand.

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Google+ Local: Changes to Local Search in Google

You may have noticed some recent changes in the way your Google Places listings are displaying in Google. As Google announced on 30 May, this is because Google are effecting a shift from traditional Google Places listings to Google+ local listings. Essentially, Google Places will soon be rendered entirely redundant.

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Penguins, Pandas and Modern SEO: Should Lawyers Be Concerned?

Penguin SEO Update image courtesy of cnystrom on Flickr

Significant changes are taking place with Google’s search engine algorithms and it’s important for all SEOs to keep up-to-date and understand the changes, but it is equally important for lawyers to know that their SEO teams can be trusted and aren’t using black-hat tactics to get them to the top of the Google rankings.

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Search Engine Rankings Update: Google to Roll Out Panda 3.4

Google_Panda_3-4_Update

Google is currently rolling out is latest 'Panda' update (version 3.4). Google notes that this is a rather minor update, only affecting around 1.6% of queries noticeably.

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Is your law firm's website 'overly optimised'? Google may soon penalise it

search-engine-optimisation-law-firms

Google is in the process of changing its search engine so that sites that are 'overly optimised' will be penalised in the search engine rankings.

According to CNET News, Google aims to 'level the playing field' for other websites who do not concentrate as heavily on search engine optimisation ('SEO'). CNET cites an audio clip from Barry Schwartz over at Search Engine Land in respect of a panel discussion at the recent South by Southwest conference ('SXSW'), where Google's Matt Cutts discusses the proposals.

Schwartz quotes Cutts as saying that Google aims to "level the playing field" regarding "all those people doing, for lack of a better word, over optimization or overly SEO--versus those making great content and great sites...We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect."

Schwartz notes that the changes should start to affect search engine results "in the upcoming month or next few weeks."

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Infographic on web design, SEO & social media: 42% of search users click the top ranking link

The Anatomy of a perfect website

According to a recent website design, SEO and social media infographic by R.O.I. Media, a significant 42% of search users click the top ranking link when they perform a search in a search engine. 8% of users will click the second link and, thereafter, the click-through rate (CTR) drops. The research also indicates that 62% of search users click links on the first page of search results for any given term.

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