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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Lockdown 2: What can law firms learn from early 2020?

lockdown law firms digital marketing 2020

With the news that a vaccine for Coronavirus is on the horizon, many businesses breathed a sigh of relief (or, at least, uttered a prayer of hope).

The UK is now in various states of lockdown, with the short to medium term prognosis uncertain. This article examines what we can learn from our original period of lockdown to protect our legal practices against future disruption.

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Law Firm SEO: Keeping up with Google. 5 Recent Important Changes

Google

As we specialise in generating business online for our law firm and professional service clients, Moz is one of our main sources of information when it comes to all things digital. Their recent article The Month Google Shook the SERPs highlights the ephemeral nature of Google’s search engine result pages (SERP). 

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How to grow your small law firm – Top practical tips

How to grow your small law firm – Top practical tips

The majority of the UK’s 10,000+ law firms can be classed as small. According to the SRA’s definition,

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Top 3 Reasons to Outsource Your Law Firm’s Digital Marketing (whether or not you have In-House Marketing Resource)

Law Firm deciding to outsource their digital marketing

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

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How to write legal content for your website that generates hundreds of new enquiries (with a PROVEN example)

stephen quote june 2020

“It’s your turn to write the blog post this week/month/year/decade.”

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Are all your eggs in one digital marketing basket? How to grow 'tentacles' for your law firm's online presence in 2020

legal marketing 2020 grow your law firm

The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.

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6 Steps for Solicitors to Win New Business NOW

digital marketing lawyers solicitors 2020

There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.

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Is SEO for Law Firms Different?

is seo different for law firms

The legal sector is more competitive than ever before, particularly when it comes to winning business online. Search Engine Optimisation (SEO) is an integral part of generating brand awareness and getting clients to visit your website. With more and more providers offering SEO services for law firms, it is important to understand why SEO for law firms is different than for other sectors.

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How to Get More Traffic to Your Law Firm Website With This Simple Blogging Strategy

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We meet many clients who find blogging a challenge. From sourcing new and interesting topics to finding the time to sit down and write, blogging is often viewed as a chore with little reward.

However, what if we told you there was a simple strategy that would help you discover endless topics, write blogs with ease and increase the level of traffic to your website? 

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New Year’s Resolution? New you… New Website?

The first week or two back at work after the holidays are usually spent dealing with lingering tasks. Inevitably, some of last year's to do list still needs actioned!

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Transforming legal sector challenges into opportunities for growth

The Moore Legal Technology team creating growth opportunities from legal sector challenges

A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.

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Dedicated to Your Law Firm’s Success

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Moore Legal Technology launched its Your Law Firm Success™ product one year ago last week. Doesn’t time fly when you’re having fun!

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Helping your law firm succeed online - the missing link

This article on the best practices and strategies was originally posted on Infolaw and has been reposted here with the permission of the author.

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Marketing your law firm in the digital age – the questions that lawyers are asking

We were delighted to be asked to form part of a panel of legal sector business development experts at the Law Society Civil Litigation Autumn Conference last year, tasked with delivering some practical tactics that law firms can employ to win more business from new and existing clients.

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Scottish Law Firms Lack Essential Digital Skills – Prepare your firm for success

online-marketing-for-law-firms-2017

Is your law firm lagging behind in terms of digital skills and online presence? You’re not alone. According to a recent survey reported in The Times, more than half of Scottish small businesses do not have a website and do not use social media to promote their business. With 56% of Scottish businesses having no online presence, and 34% of companies believing that a digital presence is simply ‘not relevant’ to their business, the Scottish economy is facing a massive digital skills deficit – one which could dictate which business thrive and which simply disappear.

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The legal sector in 2017 - The Future is Now

Legal Sector Future of Law Marketing Predictions

Guest contribution from Alasdair Thomson, former Partner at The Glasgow Law Practice, Co-Founder of Peloton Communications Group, Director at Curated Media and Phase 2 Legal.

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The value of legal directories for your law firm

Directory season isn’t too far away and many of you will have the submission process on your radar, along with that familiar tightening of the stomach and slight cold sweat as you remember last year’s mad dash to the finish line on deadline day (the one you promised would never happen again the previous year.)

Whilst it’s always nice to be recognised for your hard work, it’s important to understand why you’re pursuing a certain award or status. 

Our new Insight, "Are legal awards and directories worthwhile for your firm?" asks the question, would the time and effort involved in the submission process be better directed elsewhere? 
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SEO tips in the legal sector – What law firms need to know to acquire new clients

seo for law firms 2016 spam example
business lawyers new york seo local search rankings example

How many spam SEO emails does your firm get from the ‘next top SEO company from India with thousands of SEO experts around the world’? We hear from partners in law firms every week about how they’ve had an email like the one in the attached screengrab below. So it’s no surprise that SEO (and perhaps more broadly internet marketing) sometimes gets a bad name. You may get such an email and just delete it instantly, perhaps preceded with some swearing. That’s perfectly normal. That’s what I and my colleagues do too (yes, even our legal SEO experts get bombarded with similar emails each day, and yes we have a swear jar in the office).

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Future proofing your law firm against Legal Aid cuts

legal aid cuts

More than ever before, firms that provide legal aid need to find alternative revenue streams. In England and Wales, the effects of LASPO are still being felt. North of the border, the Law Society of Scotland are expressing concern about the proposed cuts to legal aid announced in December's 2016's Scottish budget. As such, law firms that provide legal aid services throughout the UK need to look at ways in which they can future proof.

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Barristers warned by Bar Council re online marketing

legal online marketing law firms uk

The legal sector continues, in our experience, to lag behind other sectors when it comes to using the Internet effectively from a marketing and business development perspective.

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