Subcategories from this category:Legal Website Design, Legal Content Marketing, Reputation Management, PPC for Law Firms, Legal SEO & Local SEO
For many of us, the last year has gone in the blink of an eye. As lockdowns have come and gone, there has been a sense of limbo both personally and professionally. While time may have stood still, technology hasn’t. And neither have web design trends. If anything, the last year has accelerated our familiarity with, expectations of, and reliance on technology and the internet.
There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.
When was the last time you purchased something online?
From Amazon, Argos or John Lewis before the festive period perhaps?
Before you added the item to your basket, I bet that you looked at the reviews - or at the very least the number of stars the product had for its rating.
With the news that a vaccine for Coronavirus is on the horizon, many businesses breathed a sigh of relief (or, at least, uttered a prayer of hope).
The UK is now in various states of lockdown, with the short to medium term prognosis uncertain. This article examines what we can learn from our original period of lockdown to protect our legal practices against future disruption.
As we specialise in generating business online for our law firm and professional service clients, Moz is one of our main sources of information when it comes to all things digital. Their recent article The Month Google Shook the SERPs highlights the ephemeral nature of Google’s search engine result pages (SERP).
The majority of the UK’s 10,000+ law firms can be classed as small. According to the SRA’s definition,
Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”
But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.
“It’s your turn to write the blog post this week/month/year/decade.”
The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.
The legal sector is more competitive than ever before, particularly when it comes to winning business online. Search Engine Optimisation (SEO) is an integral part of generating brand awareness and getting clients to visit your website. With more and more providers offering SEO services for law firms, it is important to understand why SEO for law firms is different than for other sectors.
We meet many clients who find blogging a challenge. From sourcing new and interesting topics to finding the time to sit down and write, blogging is often viewed as a chore with little reward.
However, what if we told you there was a simple strategy that would help you discover endless topics, write blogs with ease and increase the level of traffic to your website?
A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.
This article on the best practices and strategies was originally posted on Infolaw and has been reposted here with the permission of the author.
We were delighted to be asked to form part of a panel of legal sector business development experts at the Law Society Civil Litigation Autumn Conference last year, tasked with delivering some practical tactics that law firms can employ to win more business from new and existing clients.
Is your law firm lagging behind in terms of digital skills and online presence? You’re not alone. According to a recent survey reported in The Times, more than half of Scottish small businesses do not have a website and do not use social media to promote their business. With 56% of Scottish businesses having no online presence, and 34% of companies believing that a digital presence is simply ‘not relevant’ to their business, the Scottish economy is facing a massive digital skills deficit – one which could dictate which business thrive and which simply disappear.
Download our 6 step guide for solicitors to win new business from the internet, guaranteed. (2021 PDF Edition)
No spam ever. We promise.