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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Need more leads? 5 ways for law firms to attract & convert more clients

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Usually when a law firm approaches us, what they want is simple - more leads. Every business needs to create opportunities to win business and grow, but without the right approach that is easier said than done. 

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Google Reviews for Lawyers & Law Firms in 2021 - How to Win New Business and Improve your Online Reputation

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When was the last time you purchased something online?

From Amazon, Argos or John Lewis before the festive period perhaps?

Before you added the item to your basket, I bet that you looked at the reviews - or at the very least the number of stars the product had for its rating.

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How important is the sales process to a law firm?

Our client, Billy Smith, Director of Onwards Answering, shares insights for law firms in respect of the importance of an effective call handling system for increasing your turnover (as first published on The Cashroom’s blog here)

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Google Postpones ‘Page Experience Update’ - Insights on ‘Core Web Vitals’ and Law Firm Website Performance

Google Page Experience Update Postponed Law Firm Website Insights

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What makes a great law firm website in 2021? (And how to check yours)

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For many of us, the last year has gone in the blink of an eye. As lockdowns have come and gone, there has been a sense of limbo both personally and professionally. While time may have stood still, technology hasn’t. And neither have web design trends. If anything, the last year has accelerated our familiarity with, expectations of, and reliance on technology and the internet. 

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Helping the Scottish High Street

high street law firms scotland online marketing

The core of our business has always been the Scottish high street firm. Based in Glasgow and with strong roots in the local legal industry, our goal is to help high street firms use technology to make money.

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6 Steps for Solicitors to Win New Business NOW

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There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.

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Lockdown 2: What can law firms learn from early 2020?

lockdown law firms digital marketing 2020

With the news that a vaccine for Coronavirus is on the horizon, many businesses breathed a sigh of relief (or, at least, uttered a prayer of hope).

The UK is now in various states of lockdown, with the short to medium term prognosis uncertain. This article examines what we can learn from our original period of lockdown to protect our legal practices against future disruption.

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Law Firm SEO: Keeping up with Google. 5 Recent Important Changes

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As we specialise in generating business online for our law firm and professional service clients, Moz is one of our main sources of information when it comes to all things digital. Their recent article The Month Google Shook the SERPs highlights the ephemeral nature of Google’s search engine result pages (SERP). 

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How to grow your small law firm – Top practical tips

How to grow your small law firm – Top practical tips

The majority of the UK’s 10,000+ law firms can be classed as small. According to the SRA’s definition,

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Top 3 Reasons to Outsource Your Law Firm’s Digital Marketing (whether or not you have In-House Marketing Resource)

Law Firm deciding to outsource their digital marketing

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

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How to write legal content for your website that generates hundreds of new enquiries (with a PROVEN example)

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“It’s your turn to write the blog post this week/month/year/decade.”

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Are all your eggs in one digital marketing basket? How to grow 'tentacles' for your law firm's online presence in 2020

legal marketing 2020 grow your law firm

The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.

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Is SEO for Law Firms Different?

is seo different for law firms

The legal sector is more competitive than ever before, particularly when it comes to winning business online. Search Engine Optimisation (SEO) is an integral part of generating brand awareness and getting clients to visit your website. With more and more providers offering SEO services for law firms, it is important to understand why SEO for law firms is different than for other sectors.

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How to Get More Traffic to Your Law Firm Website With This Simple Blogging Strategy

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We meet many clients who find blogging a challenge. From sourcing new and interesting topics to finding the time to sit down and write, blogging is often viewed as a chore with little reward.

However, what if we told you there was a simple strategy that would help you discover endless topics, write blogs with ease and increase the level of traffic to your website? 

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New Year’s Resolution? New you… New Website?

The first week or two back at work after the holidays are usually spent dealing with lingering tasks. Inevitably, some of last year's to do list still needs actioned!

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Transforming legal sector challenges into opportunities for growth

The Moore Legal Technology team creating growth opportunities from legal sector challenges

A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.

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Dedicated to Your Law Firm’s Success

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Moore Legal Technology launched its Your Law Firm Success™ product one year ago last week. Doesn’t time fly when you’re having fun!

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Helping your law firm succeed online - the missing link

This article on the best practices and strategies was originally posted on Infolaw and has been reposted here with the permission of the author.

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Marketing your law firm in the digital age – the questions that lawyers are asking

We were delighted to be asked to form part of a panel of legal sector business development experts at the Law Society Civil Litigation Autumn Conference last year, tasked with delivering some practical tactics that law firms can employ to win more business from new and existing clients.

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