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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

New Year’s Resolution? New you… New Website?

The first week or two back at work after the holidays are usually spent dealing with lingering tasks. Inevitably, some of last year's to do list still needs actioned!

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518 Hits

Transforming legal sector challenges into opportunities for growth

The Moore Legal Technology team creating growth opportunities from legal sector challenges

A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.

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1272 Hits

Top 3 Reasons to Outsource Your Law Firm’s Digital Marketing (whether or not you have In-House Marketing Resource)

Law Firm deciding to outsource their digital marketing

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

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1631 Hits

Dedicated to Your Law Firm’s Success

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Moore Legal Technology launched its Your Law Firm Success™ product one year ago last week. Doesn’t time fly when you’re having fun!

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1197 Hits

Helping your law firm succeed online - the missing link

This article on the best practices and strategies was originally posted on Infolaw and has been reposted here with the permission of the author.

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  1594 Hits
1594 Hits

Marketing your law firm in the digital age – the questions that lawyers are asking

We were delighted to be asked to form part of a panel of legal sector business development experts at the Law Society Civil Litigation Autumn Conference last year, tasked with delivering some practical tactics that law firms can employ to win more business from new and existing clients.

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1570 Hits

Scottish Law Firms Lack Essential Digital Skills – Prepare your firm for success

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Is your law firm lagging behind in terms of digital skills and online presence? You’re not alone. According to a recent survey reported in The Times, more than half of Scottish small businesses do not have a website and do not use social media to promote their business. With 56% of Scottish businesses having no online presence, and 34% of companies believing that a digital presence is simply ‘not relevant’ to their business, the Scottish economy is facing a massive digital skills deficit – one which could dictate which business thrive and which simply disappear.

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1260 Hits

The value of legal directories for your law firm

Directory season isn’t too far away and many of you will have the submission process on your radar, along with that familiar tightening of the stomach and slight cold sweat as you remember last year’s mad dash to the finish line on deadline day (the one you promised would never happen again the previous year.)Whilst it’s always nice to be recognised for your hard work, it’s important to understand why you’re pursuing a certain award or status. Our new Insight, "Are legal awards and directories worthwhile for your firm?" asks the question, would the time and effort involved in the submission process be better directed elsewhere? 
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1013 Hits

The legal sector in 2017 - The Future is Now

Legal Sector Future of Law Marketing Predictions

Guest contribution from Alasdair Thomson, former Partner at The Glasgow Law Practice, Co-Founder of Peloton Communications Group, Director at Curated Media and Phase 2 Legal.

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1091 Hits

Future proofing your law firm against Legal Aid cuts

legal aid cuts

More than ever before, firms that provide legal aid need to find alternative revenue streams. In England and Wales, the effects of LASPO are still being felt. North of the border, the Law Society of Scotland are expressing concern about the proposed cuts to legal aid announced in December's 2016's Scottish budget. As such, law firms that provide legal aid services throughout the UK need to look at ways in which they can future proof.

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1622 Hits

Barristers warned by Bar Council re online marketing

legal online marketing law firms uk

The legal sector continues, in our experience, to lag behind other sectors when it comes to using the Internet effectively from a marketing and business development perspective.

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1068 Hits

Evolving SEO: Succeeding Online in 2017

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At Moore Legal Technology, we pride ourselves on being one step ahead in the digital marketing world. While it won’t be necessary to alter your entire online marketing strategy this year, it is clear that SEO techniques should become more forward-thinking, slick and more in-line with user experience/intent. In this blog we have outlined a few of the main predictions for law firm search engine optimisation in 2017.

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1840 Hits

Law Firm Search Engine Optimisation (SEO) - Top 5 Tips to ensure people are clicking on your website

Law Firm Search Engine Optimisation (SEO) - Top 5 Tips to ensure people are clicking on your website
law firms content marketing
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With the ever increasing competition of law firms online, it’s important now more than ever to ensure your law firm is getting found. Stay one step ahead of your competitors by doing these 5 simple steps that will improve your law firm’s website rankings in Google.

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1905 Hits

Joomla! Vs WordPress for Great SEO for Law Firms - Which is Best?

Joomla! Vs WordPress for Great SEO for Law Firms - Which is Best?
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The question of which CMS is best for SEO has been a rather touchy subject on the internet in the past couple of months. Many developers and SEO experts have been telling clients that you absolutely need a certain type of CMS, or certain combination of plugins to get excellent SEO results from your website. As Moore Legal Technology’s Head of Development and Support, in this post I’ll explore some of the key points of contention and explain what we think is the right approach when considering what CMS (if any) is the best one to achieve great SEO results for your law firm.

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1494 Hits

Legal services organic & paid Google search results now much wider

Legal services organic & paid Google search results now much wider
employment solicitors bristol search rankings change example
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As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.

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2306 Hits

New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

Moore Legal Technology is experiencing continuous growth, so we're hiring yet again - we are looking for an enthusiastic colleague with a passion for digital design.

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3095 Hits

SEO tips in the legal sector – What law firms need to know to acquire new clients

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How many spam SEO emails does your firm get from the ‘next top SEO company from India with thousands of SEO experts around the world’? We hear from partners in law firms every week about how they’ve had an email like the one in the attached screengrab below. So it’s no surprise that SEO (and perhaps more broadly internet marketing) sometimes gets a bad name. You may get such an email and just delete it instantly, perhaps preceded with some swearing. That’s perfectly normal. That’s what I and my colleagues do too (yes, even our legal SEO experts get bombarded with similar emails each day, and yes we have a swear jar in the office).

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3189 Hits

After 25 years, are law firms taking advantage of the internet?

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Time stands still for no man, so the saying goes. This feels especially true for those of us involved in online marketing for the legal sector. While in my mind I’m still the same fresh faced Kurt Cobain wannabe as the kid in the baggy jumper, as I sit down to write this I suddenly feel rather old (because I am, my colleagues helpfully point out). Incredibly, websites, much like this photograph, have been around for 25 years (which is longer than some of our niche legal sector digital marketers!), while the first search engine was born in 1993 (Aliweb for those of you who are interested) and Google turns 18 this year. Remember a time before Google? Me neither!

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  2091 Hits
2091 Hits

Moore Legal Technology launch new website for CALM Scotland

Moore Legal Technology launch new website for CALM Scotland

Moore Legal Technology is delighted to announce the launch of a new website for CALM Scotland (Comprehensive Accredited Lawyer Mediators), designed and built with great assistance from CALM Scotland member Scott Docherty (follow Scott on Twitter via @TheCalmMediator).

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1937 Hits

Google Removes Right-Hand Sidebar Ads

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Since launching Google Ads in 2000, Google has shown paid ads to the top, right-hand side and at the bottom of the search results – the amount varying on how many advertisers are competing for the specific search term.

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  2528 Hits
2528 Hits

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G1 3NQ

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