Search engine optimisation (SEO) and pay per click advertising (PPC) are the two leading strategies involved Search Engine Marketing (SEM) designed to:
While some might still think social media is a passing fad, Barclays have recognised the importance of social media for business marketing, entertainment and ... banking?
For many businesses, not having an online presence in today’s technology-focused culture is unthinkable. Offline advertising, repeat business and word-of-mouth are undeniably important. But when you consider the number of people who turn to the internet to search for any and every service imaginable, you’d be mad not to invest in developing your brand and business online.
Not really sure how pay per click advertising is or how it could benefit your law firm? Read our new guide on the most common pitfalls professionals in the legal sector come across when deciding whether or not to invest paid online advertising.
You might have seen that Twitter has launched a new native analytics dashboard for organic Tweets.
As we specialise in generating business online for our law firm and professional service clients, Moz is one of our main sources of information when it comes to all things digital. Their recent article The Month Google Shook the SERPs highlights the ephemeral nature of Google’s search engine result pages (SERP).