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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.
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Dedicated to Your Law Firm’s Success

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Moore Legal Technology launched its Your Law Firm Success™ product one year ago last week. Doesn’t time fly when you’re having fun!

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284 Hits

Contribute to your law firm’s success – Handle. Calls. Better.

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Our ongoing mission is to help our law firm clients use the internet more effectively to grow their business. As such, from an online perspective, we look at every component of the journey their prospects make, from initial internet search to becoming a client, and even beyond that, helping our clients look in more detail at the experience they provide to their clients.

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305 Hits

Inbound marketing for law firms - For those about to flock.

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This post was originally published in November 2014, but is still as relevant to law firms today as it was back then. Republished in honour of Malcolm Young, founding member of AC/DC. (N.B. there are 9 references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are)

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669 Hits

Moore Legal Technology are taking part in the Great Scottish 10k Run

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A few of us at Moore Legal Technology are taking part in the Great Scottish 10km Run in Glasgow on 1st October 2017 to raise funds for Strathcarron Hospice.

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355 Hits

The legal sector in 2017 - The Future is Now

Legal Sector Future of Law Marketing Predictions

Guest contribution from Alasdair Thomson, former Partner at The Glasgow Law Practice, Co-Founder of Peloton Communications Group, Director at Curated Media and Phase 2 Legal.

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558 Hits

Alternative Business Structures and what this means for the legal market

The introduction of Alternative Business Structures (ABS); through the Legal Services Act 2007 and the Legal Services (Scotland) Act 2010, paved the way for a potential reshape of the legal market by enabling non-lawyers to have a stake in, or to even own, a law firm. Since then, a total of 950 licences have been given, with 892 of these still in use as of March 2017. (Although ABSs have not been fully introduced into Scotland, it is understood that the Scottish Government is going through consultation to draft legislation allowing its implementation, and therefore Scotland’s position remains relevant to the discussion of future-proofing your firm). The question therefore is, what is the effect of this on law firms and what can be done to stay competitive in an already saturated market?

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891 Hits

Great new Account Co-ordinator opportunity at Moore Legal Technology

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Do you have the drive to help Moore Legal Technology secure our position as one of the UK’s leading law firm growth consultancies?

Job Title: Account Co-ordinator

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826 Hits

The Future of Marketing for Law Firms – published in Legal Futures publication

We’re pleased to note our article on ‘The future of Marketing for Law firms’ has been published in leading legal sector publication, Legal Futures. You can view the article here. You can also view the post in our insights section here.

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598 Hits

Innovative Legal Hub in Glasgow – with free space if you are innovating

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The Peloton Communications group provide online business generation and creative strategies for the legal sector. Comprising of Curated Media, Moore Legal Technology, and Network Legal, our companies work with law firms in the UK and beyond from our collaborative work space in central Glasgow – and we want to share that space with you.

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775 Hits

Law Firm Lead Generation: 5 Steps Which Will Lead To More Enquiries

Law Firm Lead Generation: 5 Steps Which Will Lead To More Enquiries

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries.

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1496 Hits

5 Common Mistakes Law Firms Make with their Online Strategy

In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.

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949 Hits

Evolving SEO: Succeeding Online in 2017

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At Moore Legal Technology, we pride ourselves on being one step ahead in the digital marketing world. While it won’t be necessary to alter your entire online marketing strategy this year, it is clear that SEO techniques should become more forward-thinking, slick and more in-line with user experience/intent. In this blog we have outlined a few of the main predictions for law firm search engine optimisation in 2017.

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1250 Hits

Amazon Dash for Lawyers – MLT’s new push-button service

Amazon Dash for Lawyers – MLT’s new push-button service
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This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.

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1397 Hits

Creating Effective Email Marketing Campaigns for Law Firms - 5 Best Tips

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The topic of the effectiveness of email marketing for law firms and professional services companies is one which marketers regularly debate; is it on its way out? The answer is that it certainly doesn’t appear to be. One of the best statistics to quash this argument is the fact that nowadays more than 200 million emails are sent every minute, according to this article. In a society where everyone’s inbox is updated daily with a fresh batch of emails, it’s essential that yours stand out. And what we tend to find from speaking to many lawyers in firms without a marketing department (whether inhouse or outsourced) is that email marketing is almost always put on the back-burner, whether because their contacts database hasn’t been updated in years or they simply don’t have the time or resource. Below we’ve outlined 5 of our top tips for making sure your law firm’s newsletter is effective in capturing the attention of recipients. If marketing through email is an unfamiliar concept to you, please click through to read more on the benefits of email marketing for law firms.

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1668 Hits

Local SEO Update: How Can Law Firms Rank Higher In Local Search?

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Google recently updated its document on local ranking signals. The addition of ‘prominence’ to the document would suggest that businesses which have been focusing on quality SEO work are subsequently more likely to benefit from a boost in local search rankings. In this blog I will elaborate on what this really means and what your firm should be focusing on going forward for great local search rankings.

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1672 Hits

Why your Brand is a Powerful SEO Tool

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Every day the MLT team drive organic and paid traffic to our clients’ websites with the end goal of generating business leads. However, in order us to help generate quality leads, we must have a solid knowledge about the type of law firm we are working with, for example:

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1570 Hits

Google Removes Right-Hand Sidebar Ads

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Since launching Google Ads in 2000, Google has shown paid ads to the top, right-hand side and at the bottom of the search results – the amount varying on how many advertisers are competing for the specific search term.

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1923 Hits

How Law Firms Can Win Micro-Moments

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It’s no secret that over the past year mobile has had a tremendous effect on how people access the internet and, as a result, how law firms approach their marketing.

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2037 Hits

How Law Firms Can Beat Their Competitors

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Law firms have faced many challenges due to changes in the legal sector such as new types of legal service, law firm mergers and pricing pressures (outlined in more detail here). It is likely that firms will continue to face further obstacles in the future.The good news is there are a number of ways that your law firm can significantly improve its business leads and beat competitors by developing a prominent online presence. In this digital age, more and more people are seeking legal services online. Below, I have outlined four major predictions for the online world in 2016 which can hopefully act as a guide to how your firm can come out on top next year.

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2454 Hits

What’s this ‘Computer’ Thing? Back to the Future of Digital Marketing for Law Firms

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Like some of my colleagues (especially at our sister companies Curated Media and Unlock The Law) you may have been eagerly awaiting 21st October 2015 aka ‘Back to the Future day’.

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1939 Hits

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