Moore Legal Technology

The introduction of Alternative Business Structures (ABS); through the Legal Services Act 2007 and the Legal Services (Scotland) Act 2010, paved the way for a potential reshape of the legal market by enabling non-lawyers to have a stake in, or to even own, a law firm. Since then, a total of 950 licences have been given, with 892 of these still in use as of March 2017. (Although ABSs have not been fully introduced into Scotland, it is understood that the Scottish Government is going through consultation to draft legislation allowing its implementation, and therefore Scotland’s position remains relevant to the discussion of future-proofing your firm). The question therefore is, what is the effect of this on law firms and what can be done to stay competitive in an already saturated market?

Job Title: Account Co-ordinator

We’re pleased to note our article on ‘The future of Marketing for Law firms’ has been published in leading legal sector publication, Legal Futures. You can view the article here. You can also view the post in our insights section here.

The Peloton Communications group provide online business generation and creative strategies for the legal sector. Comprising of Curated Media, Moore Legal Technology, and Network Legal, our companies work with law firms in the UK and beyond from our collaborative work space in central Glasgow – and we want to share that space with you.

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries.

In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.

This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.

Since launching Google Ads in 2000, Google has shown paid ads to the top, right-hand side and at the bottom of the search results – the amount varying on how many advertisers are competing for the specific search term.

It’s no secret that over the past year mobile has had a tremendous effect on how people access the internet and, as a result, how law firms approach their marketing.

Like some of my colleagues (especially at our sister companies Curated Media and Unlock The Law) you may have been eagerly awaiting 21st October 2015 aka ‘Back to the Future day’.

Google has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.

Social Media Marketing has become unavoidable for businesses throughout the UK, and as our Social Media Expert Stacy Nelson stated in her latest blog ‘law firms without a social media marketing strategy are missing out on a good chunk of business.’ 

This article was first published by Howden Insurance Brokers, and is re-published here with permission.

 Solicitors are risk averse by nature, and the perceived risks of social media marketing can put a lot of law firms off. However, social media is becoming ever more prevalent in modern culture. This head-in-the-sand approach could mean law firms without a social media marketing strategy are missing out on a good chunk of business.

With the rise of social media marketing; the ever-changing landscape of SEO; the competitive but rewarding battleground of PPC; and now more-important-than-ever, mobile marketing – it can be easy to forget good old fashioned email marketing. However, email marketing shouldn’t be overlooked. It’s inexpensive, a great way to reach qualified customers, people who already know you and trust you, it’s easy to measure and test, and it can be effectively integrated with your ongoing marketing strategy. If executed properly you can:

We get asked this question all the time. Unfortunately, there’s not a lot we can do to get rid of negative reviews. Google, Facebook and review services such as Trustpilot, get companies reporting bad reviews all the time, and it has to be genuinely libellous or inappropriate to get them to take action.

Search engine optimisation (SEO) and pay per click advertising (PPC) are the two leading strategies involved Search Engine Marketing (SEM) designed to:

Twitter continued to improve user experience last week by launching a new option to quote Tweet.

Are your website’s landing pages mobile-friendly? If you’re not sure, find out by checking your landing page URLs on Google’s Mobile Friendly Test.

While some might still think social media is a passing fad, Barclays have recognised the importance of social media for business marketing, entertainment and ... banking?

For many businesses, not having an online presence in today’s technology-focused culture is unthinkable. Offline advertising, repeat business and word-of-mouth are undeniably important. But when you consider the number of people who turn to the internet to search for any and every service imaginable, you’d be mad not to invest in developing your brand and business online.