MLT's David Kerr argues pricing transparency can be beneficial to law firms who base their marketing on value rather than price in the latest edition of the Journal.
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MLT's David Kerr argues pricing transparency can be beneficial to law firms who base their marketing on value rather than price in the latest edition of the Journal.
The legal sector is more competitive than ever before, particularly when it comes to winning business online. Search Engine Optimisation (SEO) is an integral part of generating brand awareness and getting clients to visit your website. With more and more providers offering SEO services for law firms, it is important to understand why SEO for law firms is different than for other sectors.
The Law Society of Scotland has introduced guidelines designed to improve price transparency for legal services in Scotland
As we begin the new year, lawyers and law firm marketing teams will be considering their marketing priorities for the year ahead. The annual LexisNexis InterAction Law Firm Marketing & Business Development Survey revealed that 28% of firms cited ''too many opportunities'' as their biggest challenge in marketing and business development. This might sound like a good problem to have; however, we often hear from firms that are struggling to convert traffic, enquiries, leads and phone calls into clients. In this post, we take a look at two ways of narrowing your focus and maximising your returns.
According to a study carried out by Edelman and LinkedIn, 83% of buyers believed ‘thought leadership’ increases their trust in an organisation. Furthermore, 88% said they use this type of content – which communicates a company’s talent, experience and passion – when building a list of potential suppliers and 47% of c-suite executives agreed that it had a direct impact on how they awarded business. This is compelling evidence in favour of establishing your firm as a thought leader.
Moore Legal Technology is delighted to be shortlisted in the category of Support Team of the Year at the 2020 Scottish Legal Awards.
Moore Legal Technology is one of seven firms shortlisted for the award in their category at the event, which takes place on Thursday 19th March at The DoubleTree by Hilton Hotel in Glasgow.
We are delighted to announce several new promotions as we continue to support an increasing level of demand for our offering.
Emily McDonald has been promoted from a Customer Success Manager to our new Head of Customer Success.
She takes the reins on that role from Douglas Millar who becomes Digital Marketing Director.
A key part of how we continue to serve our clients better is by welcoming feedback and analysing data. We recently looked at why potential clients chose another agency over Moore Legal Technology, and we were surprised to find that some firms opted to go for design-first agencies with impressive-looking websites. In this post, we look at why that might not be the best option for your firm, depending on what your goals are.
Moore Legal Technology is delighted to announce our most recent hires to support increased demand for our services.
As the holiday approaches we would like to take this opportunity to inform valued clients and potential new customers of our Christmas opening hours - we will be closed from 5pm on 21st December and will reopen on 3rd of January 2019.
Moore Legal Technology is delighted to announce more new hires to support increased demand for our services both within the UK and internationally.
We’re going through a period of growth and are on the hunt for a creative, detail focused and analytical marketer to work on the front line for customers and ourselves. In this role, you’ll have autonomy across a wide range of responsibilities, ranging from creating and implementing demand generation campaigns, through to analysing campaign data and performing ad hoc SEO and Business Intelligence tasks. Here’s a breakdown of the tasks you can expect to get involved in, it’s not an exhaustive list, but will give you a flavour for the role;
Job Title: Graduate Copywriter and Editorial Assistant
Moore Legal Technology launched its Your Law Firm Success™ product one year ago last week. Doesn’t time fly when you’re having fun!
Our ongoing mission is to help our law firm clients use the internet more effectively to grow their business. As such, from an online perspective, we look at every component of the journey their prospects make, from initial internet search to becoming a client, and even beyond that, helping our clients look in more detail at the experience they provide to their clients.
This post was originally published in November 2014, but is still as relevant to law firms today as it was back then. Republished in honour of Malcolm Young, founding member of AC/DC. (N.B. there are 9 references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are)
A few of us at Moore Legal Technology are taking part in the Great Scottish 10km Run in Glasgow on 1st October 2017 to raise funds for Strathcarron Hospice.
Guest contribution from Alasdair Thomson, former Partner at The Glasgow Law Practice, Co-Founder of Peloton Communications Group, Director at Curated Media and Phase 2 Legal.
