Moore Legal Technology's Blog

Title: Demand Generation Marketing ExecutiveWhere: Glasgow city centre officesContract type: Permanent, full time role (4 day workweek!)Package: Competitive salary based on experience and skill (for full package details, keep scrolling)Closing date: Tuesday 25th September 2018So, what’s the job?

We’re going through a period of growth and are on the hunt for a creative, detail focused and analytical marketer to work on the front line for customers and ourselves. In this role, you’ll have autonomy across a wide range of responsibilities, ranging from creating and implementing demand generation campaigns, through to analysing campaign data and performing ad hoc SEO and Business Intelligence tasks. Here’s a breakdown of the tasks you can expect to get involved in, it’s not an exhaustive list, but will give you a flavour for the role;

Job Title: Graduate Copywriter and Editorial Assistant

 

Moore Legal Technology launched its Your Law Firm Success™ product one year ago last week. Doesn’t time fly when you’re having fun!

Our ongoing mission is to help our law firm clients use the internet more effectively to grow their business. As such, from an online perspective, we look at every component of the journey their prospects make, from initial internet search to becoming a client, and even beyond that, helping our clients look in more detail at the experience they provide to their clients.

This post was originally published in November 2014, but is still as relevant to law firms today as it was back then. Republished in honour of Malcolm Young, founding member of AC/DC. (N.B. there are 9 references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are)

A few of us at Moore Legal Technology are taking part in the Great Scottish 10km Run in Glasgow on 1st October 2017 to raise funds for Strathcarron Hospice.

Guest contribution from Alasdair Thomson, former Partner at The Glasgow Law Practice, Co-Founder of Peloton Communications Group, Director at Curated Media and Phase 2 Legal.

The introduction of Alternative Business Structures (ABS); through the Legal Services Act 2007 and the Legal Services (Scotland) Act 2010, paved the way for a potential reshape of the legal market by enabling non-lawyers to have a stake in, or to even own, a law firm. Since then, a total of 950 licences have been given, with 892 of these still in use as of March 2017. (Although ABSs have not been fully introduced into Scotland, it is understood that the Scottish Government is going through consultation to draft legislation allowing its implementation, and therefore Scotland’s position remains relevant to the discussion of future-proofing your firm). The question therefore is, what is the effect of this on law firms and what can be done to stay competitive in an already saturated market?

Do you have the drive to help Moore Legal Technology secure our position as one of the UK’s leading law firm growth consultancies?

Job Title: Account Co-ordinator

We’re pleased to note our article on ‘The future of Marketing for Law firms’ has been published in leading legal sector publication, Legal Futures. You can view the article here. You can also view the post in our insights section here.

The Peloton Communications group provide online business generation and creative strategies for the legal sector. Comprising of Curated Media, Moore Legal Technology, and Network Legal, our companies work with law firms in the UK and beyond from our collaborative work space in central Glasgow – and we want to share that space with you.

In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.

At Moore Legal Technology, we pride ourselves on being one step ahead in the digital marketing world. While it won’t be necessary to alter your entire online marketing strategy this year, it is clear that SEO techniques should become more forward-thinking, slick and more in-line with user experience/intent. In this blog we have outlined a few of the main predictions for law firm search engine optimisation in 2017.

Stevie Haughey outlines five tips which will help Law Firm Lead Generation

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries. There is a vast number of things you could be doing online to make this happen, however, the following five steps are amongst the quickest and most effective ways you could contribute to your law firm’s success online.

This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.

The topic of the effectiveness of email marketing for law firms and professional services companies is one which marketers regularly debate; is it on its way out? The answer is that it certainly doesn’t appear to be. One of the best statistics to quash this argument is the fact that nowadays more than 200 million emails are sent every minute, according to this article. In a society where everyone’s inbox is updated daily with a fresh batch of emails, it’s essential that yours stand out. And what we tend to find from speaking to many lawyers in firms without a marketing department (whether inhouse or outsourced) is that email marketing is almost always put on the back-burner, whether because their contacts database hasn’t been updated in years or they simply don’t have the time or resource. Below we’ve outlined 5 of our top tips for making sure your law firm’s newsletter is effective in capturing the attention of recipients. If marketing through email is an unfamiliar concept to you, please click through to read more on the benefits of email marketing for law firms.

Google recently updated its document on local ranking signals. The addition of ‘prominence’ to the document would suggest that businesses which have been focusing on quality SEO work are subsequently more likely to benefit from a boost in local search rankings. In this blog I will elaborate on what this really means and what your firm should be focusing on going forward for great local search rankings.

Every day the MLT team drive organic and paid traffic to our clients’ websites with the end goal of generating business leads. However, in order us to help generate quality leads, we must have a solid knowledge about the type of law firm we are working with, for example:

Since launching Google Ads in 2000, Google has shown paid ads to the top, right-hand side and at the bottom of the search results – the amount varying on how many advertisers are competing for the specific search term.