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Moore Legal Technology

Latest blog posts from Moore Legal Technology. To find out how we can help you, call us on 0845 620 5664.

The Future of Marketing for Law Firms – published in Legal Futures publication

We’re pleased to note our article on ‘The future of Marketing for Law firms’ has been published in leading legal sector publication, Legal Futures. You can view the article here. You can also view the post in our insights section here.

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Innovative Legal Hub in Glasgow – with free space if you are innovating

mlt blog

The Peloton Communications group provide online business generation and creative strategies for the legal sector. Comprising of Curated Media, Moore Legal Technology, and Network Legal, our companies work with law firms in the UK and beyond from our collaborative work space in central Glasgow – and we want to share that space with you.

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Law Firm Lead Generation: 5 Steps Which Will Lead To More Enquiries

Law Firm Lead Generation: 5 Steps Which Will Lead To More Enquiries

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries.

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5 Common Mistakes Law Firms Make with their Online Strategy

In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.

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Amazon Dash for Lawyers – MLT’s new push-button service

Amazon Dash for Lawyers – MLT’s new push-button service
amazon dash

This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.

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Google Removes Right-Hand Sidebar Ads

Google new ad layout
Moz bottom vs right ads
Google AdWords top vs other

Since launching Google Ads in 2000, Google has shown paid ads to the top, right-hand side and at the bottom of the search results – the amount varying on how many advertisers are competing for the specific search term.

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How Law Firms Can Win Micro-Moments

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want to buy micro moment

It’s no secret that over the past year mobile has had a tremendous effect on how people access the internet and, as a result, how law firms approach their marketing.

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What’s this ‘Computer’ Thing? Back to the Future of Digital Marketing for Law Firms

back to the future hoverboard

Like some of my colleagues (especially at our sister companies Curated Media and Unlock The Law) you may have been eagerly awaiting 21st October 2015 aka ‘Back to the Future day’.

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Local SEO Update: Snackpack Changes & Local Ranking Factors for Law Firms

local seo search google snack pack

Google has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.

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An Introduction to Paid Social for Law Firms

An Introduction to Paid Social for Law Firms
paid social facebook example
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Twitter targeting
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Social Media Marketing has become unavoidable for businesses throughout the UK, and as our Social Media Expert Stacy Nelson stated in her latest blog ‘law firms without a social media marketing strategy are missing out on a good chunk of business.’ 

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Social Media for Law Firms: Benefits, Risks and Generating Business Online

Social Media for Law Firms: Benefits, Risks and Generating Business Online

This article was first published by Howden Insurance Brokers, and is re-published here with permission.


 Solicitors are risk averse by nature, and the perceived risks of social media marketing can put a lot of law firms off. However, social media is becoming ever more prevalent in modern culture. This head-in-the-sand approach could mean law firms without a social media marketing strategy are missing out on a good chunk of business.

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ROI on your email marketing not what you expected? Follow these 7 tips to optimise your emails

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With the rise of social media marketing; the ever-changing landscape of SEO; the competitive but rewarding battleground of PPC; and now more-important-than-ever, mobile marketing – it can be easy to forget good old fashioned email marketing. However, email marketing shouldn’t be overlooked. It’s inexpensive, a great way to reach qualified customers, people who already know you and trust you, it’s easy to measure and test, and it can be effectively integrated with your ongoing marketing strategy. If executed properly you can:

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Online Reviews for Law Firms

Online Reviews for Law Firms
“My law firm has a bad review online. Can you delete it?”

We get asked this question all the time. Unfortunately, there’s not a lot we can do to get rid of negative reviews. Google, Facebook and review services such as Trustpilot, get companies reporting bad reviews all the time, and it has to be genuinely libellous or inappropriate to get them to take action.

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Why SEO & PPC Work Better Together

ppc seo digital marketing
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social media marketing

Search engine optimisation (SEO) and pay per click advertising (PPC) are the two leading strategies involved Search Engine Marketing (SEM) designed to:

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Twitter Upgrade: “Quote Tweet” or Retweet with Comments

Twitter Upgrade: “Quote Tweet” or Retweet with Comments
social media for law firms uk

Twitter continued to improve user experience last week by launching a new option to quote Tweet.

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Urgent! Is Your Law Firm Website Mobile Friendly?

Google Mobile Friendly Update
responsive mobile friendly website design

Are your website’s landing pages mobile-friendly? If you’re not sure, find out by checking your landing page URLs on Google’s Mobile Friendly Test.

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Barclays Harnesses Social Media for Banking – Can Law Firms do the Same?

Transfer Money Using Twitter
Twitter for Lawyers

While some might still think social media is a passing fad, Barclays have recognised the importance of social media for business marketing, entertainment and ... banking?

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Hootsuite and Moore Legal Technology: Webinar on Social Media Strategies for the Legal Sector

Social Media Strategies for Law Firms

For many businesses, not having an online presence in today’s technology-focused culture is unthinkable. Offline advertising, repeat business and word-of-mouth are undeniably important. But when you consider the number of people who turn to the internet to search for any and every service imaginable, you’d be mad not to invest in developing your brand and business online.

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Shining a Light on Dark Social for Law Firms

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client a dark social referrals

It's no secret that online marketing is a moving target. The internet, and especially search engines & social media, are constantly evolving. It's our job to keep up with these changes.

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6 Common Misconceptions of PPC by Lawyers and Law Firms

Not really sure how pay per click advertising is or how it could benefit your law firm? Read our new guide on the most common pitfalls professionals in the legal sector come across when deciding whether or not to invest paid online advertising. 

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