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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.
As Operations Director at Moore Legal Technology, I'm responsible for ensuring that all of our law firm clients succeed as a result of the efforts we make with their online business generation strategies. After qualifying as a solicitor with leading UK commercial law firm Maclay Murray & Spens LLP I joined Moore Legal Technology and since then have loved working with our growing team defining and implementing our development methodology. Connect with Gavin More

Top 3 Reasons to Outsource Your Law Firm’s Digital Marketing (whether or not you have In-House Marketing Resource)

Law Firm deciding to outsource their digital marketing

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

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935 Hits

Improve your Law Firm's Efficiency - Top 10 Tips

As Moore Legal Technology’s Operations Director, I’ve learnt a tremendous amount about what it takes to plan and implement a culture of operational excellence in a fast-paced work environment. Many of the insights we have gained and indeed use in practice are relevant to our law firm clients. So we thought we’d give something back by writing a series of articles on our Operational Excellence Insights, starting with Ten Top Tips for Improving Your Law Firm’s Efficiency.

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678 Hits

Helping your law firm succeed online - the missing link

This article on the best practices and strategies was originally posted on Infolaw and has been reposted here with the permission of the author.

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1051 Hits

Website Design for Lawyers Vs Website Design for Your Clients – 3 Key Differences

lawyer website bios
bad worst law firm website example
top lawyer website design example

Website design for what lawyers want is often at odds with what their clients buying legal services from them want. Having built over 100 law firm websites in recent years as what we call ‘success drivers’ as part of the strategy to help law firms and lawyers achieve their objectives, we have a great deal of experience with this issue. The following outlines and explains three of the key differences.

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1570 Hits

Freelance Legal Sector Content Writers Wanted – Open Day 22nd October, 9.30am

legal copywriting jobs glasgow

Do you have the legal content skills to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

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1720 Hits

Legal ‘Hackathon’ coming to Glasgow - a first for access to justice in Scotland

legal hackathon glasgow future law legal technology

With the connection between law and technology becoming stronger than ever, we’re now seeing the first legal ‘hackathon’ coming to Scotland. Organised by Legal Hackers Scotland and The Law Society of Scotland, and as publicised on the Law Society’s website here, the 48 hour event, running this weekend (Friday 17th to Sunday  19th June), will be a pop-up innovation lab for lawyers, designers, technologists and others to collaborate and design sustainable and scalable solutions that alleviate pressing access to justice issues.

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1794 Hits

New Legal Sector Digital Marketing Assistant Vacancy!

legal digital marketing jobs glasgow

Do you have the digital marketing drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

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2323 Hits

Legal services organic & paid Google search results now much wider

Legal services organic & paid Google search results now much wider
employment solicitors bristol search rankings change example
employment lawyers bristol seo rankings example lyons
google search width longer seo example
seo rankings panda penguin algorithm law firm analytics example

As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.

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1930 Hits

Moore Legal Technology’s recent pro bono work helps legal sector charities grow online

With our growing team having built up vast expertise in generating business online in the legal sector, at Moore Legal Technology we aim to give something back to our community.

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1267 Hits

New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

Moore Legal Technology is experiencing continuous growth, so we're hiring yet again - we are looking for an enthusiastic colleague with a passion for digital design.

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2642 Hits

SEO tips in the legal sector – What law firms need to know to acquire new clients

seo for law firms 2016 spam example
business lawyers new york seo local search rankings example

How many spam SEO emails does your firm get from the ‘next top SEO company from India with thousands of SEO experts around the world’? We hear from partners in law firms every week about how they’ve had an email like the one in the attached screengrab below. So it’s no surprise that SEO (and perhaps more broadly internet marketing) sometimes gets a bad name. You may get such an email and just delete it instantly, perhaps preceded with some swearing. That’s perfectly normal. That’s what I and my colleagues do too (yes, even our legal SEO experts get bombarded with similar emails each day, and yes we have a swear jar in the office).

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2747 Hits

Online business generation in a fragmenting legal sector – barristers still missing out?

Online business generation in a fragmenting legal sector – barristers still missing out?

As reported in Legal Futures recently, the Bar Standards Board (BSB) has warned that barristers are at risk of being “squeezed out of the market by a declining case load, a surfeit of barristers and increasing competition from both other regulated legal professionals as well as unregulated service providers.”

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1968 Hits

Joomla! voted best free CMS for websites of 2015

We are pleased to note that the powerful, open source, scalable CMS that we use for the majority of our clients' websites (ie the core of their online business generation projects) has been voted the best free CMS of 2015 by cmscritic.com.

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1576 Hits

New Job Vacancy: Digital Marketing Assistant in Glasgow - Do you have the digital marketing drive to help us succeed?

digital marketing job glasgow
Do you have the digital marketing drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.Job Title: Digital Marketing AssistantPrimary Location: GlasgowReports to: Gavin Ward, Operations DirectorSalary: CompetitiveApply: CV and covering letter to [email protected]/* ![DATA[ */!function(t,e,r,n,c,a,p){try{t=document.currentScript||function(){for(t=document.getElementsByTagName('script'),e=t.length;e--;)if(t[e].getAttribute('data-cfhash'))return t[e]}();if(t&&(c=t.previousSibling)){p=t.parentNode;if(a=c.getAttribute('data-cfemail')){for(e='',r='0x'+a.substr(0,2)|0,n=2;a.length-n;n+=2)e+='%'+('0'+('0x'+a.substr(n,2)^r).toString(16)).slice(-2);p.replaceChild(document.createTextNode(decodeURIComponent(e)),c)}p.removeChild(t)}}catch(u){}}()/* ]]> */</script></a></li><li><strong>Closing Date:</strong> Tuesday 22 September 2015</li></ul><p>Over the course of the last three years we have been experiencing continuous growth and are looking for an enthusiastic colleague with a passion for digital marketing.</p><p>Note that due to particular increased demand for our services in the past 6 months, we are hiring not one but two new people. Our second position available will be that of <a href="/Blog/better-than-legal-traineeship-new-legal-online-marketing-assistant.html">Legal Online Marketing Assistant</a>. If you've already applied for one role you need not apply for the second - we'll work out which role you're best suited for at the interview stage.</p><h2>Job description</h2><p>We are seeking a driven digital marketing assistant to:-</p><ul><li>    Assist our online business generation team as we continue to take on and retain new clients each year</li><li>    Execute day-to-day improvements to digital marketing campaigns consistent with clients’ business objectives and brand</li><li>    Liaise with team and communicate directly with clients to keep them informed of results</li></ul><h2>Primary responsibilities</h2><p>You will be responsible for:</p><ul><li>    Supporting many aspects of our digital marketing operations, assisting our content marketing, social media, PPC, web design and web development teams</li><li>    Managing and executing digital marketing campaigns with support and supervision from our team of digital marketing specialists</li><li>    Monitoring and reporting on results from SEO, PPC and social media campaigns using Google Analytics and other analytics tools (such as our call tracking system) with a view to making improvements that will increase profit for our clients</li><li>    Communicating regularly with colleagues and our clients to meet our high standards of client care</li><li>    Tracking trends, suggesting and rolling out improvements to client accounts</li><li>    Becoming an authoritative voice on our blog and social platforms alongside all of our other team members for business development purposes</li><li>    Continued learning and professional development, including attending seminars and courses where relevant</li><li>    Joining our team at various client meetings, training and speaking events</li></ul><h2>Required skills and approach</h2><p>Having the right attitude will be vital in this role. We are looking for individuals who can work with us to help both our customers' businesses and our own business grow.

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2224 Hits

Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

How is your law firm doing in search? Where do you rank? What does your meta data look like for organic results for your main legal services? What do your PPC ads look like? Don’t know? Don’t care? Over the next ten years we’ll be seeing more and more businesses, not necessarily law firms nor solicitors, advertising alongside you in organic (whether in the local block of results or otherwise) and paid Google search. And it probably won’t be the same competitors you may have expected to appear there in the past. In today’s blog, I look at the forces that are driving such unexpected competitors to appear there, how you could be missing out on significant amounts of new business and what you can do to take advantage of the opportunities the internet still presents law firms and solicitors who deserve to have an outstanding online presence.

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2844 Hits

Do clients search for a solicitor locally or nationwide? This blog could get you many more online enquiries.

Do clients search for a solicitor locally or nationwide? This blog could get you many more online enquiries.
local google search rankings solicitor firms uk

Recently we were invited to tender for the delivery of online marketing services to a long-established law firm in England. At the meeting one of the key discussions related to whether we’d recommend focusing the online marketing efforts and investment into targeting people searching locally for their lawyer or nationally. Indeed, we get asked this a lot and taking the wrong approach on this could be costing your firm thousands of online enquiries each year. So what’s the right answer?

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2473 Hits

Bogus Law Firms on the Rise – 5 Tips for Handling Your Online Reputation Management

Bogus Law Firms on the Rise – 5 Tips for Handling Your Online Reputation Management

Both the Law Society of Scotland and the Solicitors Regulation Authority (SRA) have published warnings about the rise of bogus law firms across the UK. The SRA notes that over 700 reports of such fake firms have been made in the past year, an annual increase of over 25%, and the Law Society of Scotland have noted similar patterns emerging. But what can law firms do if they’re subjected to what is effectively online identity theft?

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3256 Hits

Converting Website Design – What Lawyers Need to Grow Their Business

converting website design

Having been immersed in many web design projects for law firms both in the UK and internationally (having put 50+ new sites going live in the past 3 years), we have recently updated our legal website design guide page. Including a section ‘Strategic website design with great conversion rates - top 5 tips’, this explains among other things our philosophy to great law firm web design (i.e. Don’t make me think), with information on what you need from your new website to really succeed online and generate profitable business that will help your firm grow in a competitive marketplace. We hope you enjoy and hopefully you’ll pick up some useful tips when you consider redesigning your own website.

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2162 Hits

Lawyers Establishing Authority Through Excellent Content Marketing

content marketing lawyers establishing authority

Leading business development consultant to lawyers and law firms in the UK Stephen Gold has published a number of new opinion pieces in the Journal of The Law Society of Scotland. In his latest piece, entitled Head and Shoulders Above: It’s visible experts who see off the competition, Stephen outlines how lawyers and professionals can win influence in a crowded marketplace; how they can establish authority and become ‘visible experts’.

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2293 Hits

Moore Legal Technology Shortlisted for Top Award

scottish legal award finalist moore legal

Moore Legal Technology is delighted to be shortlisted in the category of Support Team of the Year at the 2015 Scott + Co Scottish Legal Awards.

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2192 Hits

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