Moore Legal Technology's Blog

Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”

But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.

As Moore Legal Technology’s Operations Director, I’ve learnt a tremendous amount about what it takes to plan and implement a culture of operational excellence in a fast-paced work environment. Many of the insights we have gained and indeed use in practice are relevant to our law firm clients. So we thought we’d give something back by writing a series of articles on our Operational Excellence Insights, starting with Ten Top Tips for Improving Your Law Firm’s Efficiency.

This article on the best practices and strategies was originally posted on Infolaw and has been reposted here with the permission of the author.

Website design for what lawyers want is often at odds with what their clients buying legal services from them want. Having built over 100 law firm websites in recent years as what we call ‘success drivers’ as part of the strategy to help law firms and lawyers achieve their objectives, we have a great deal of experience with this issue. The following outlines and explains three of the key differences.

Do you have the legal content skills to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

With the connection between law and technology becoming stronger than ever, we’re now seeing the first legal ‘hackathon’ coming to Scotland. Organised by Legal Hackers Scotland and The Law Society of Scotland, and as publicised on the Law Society’s website here, the 48 hour event, running this weekend (Friday 17^th to Sunday  19^th June), will be a pop-up innovation lab for lawyers, designers, technologists and others to collaborate and design sustainable and scalable solutions that alleviate pressing access to justice issues.

Do you have the digital marketing drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.

With our growing team having built up vast expertise in generating business online in the legal sector, at Moore Legal Technology we aim to give something back to our community.

Moore Legal Technology is experiencing continuous growth, so we're hiring yet again - we are looking for an enthusiastic colleague with a passion for digital design.

How many spam SEO emails does your firm get from the ‘next top SEO company from India with thousands of SEO experts around the world’? We hear from partners in law firms every week about how they’ve had an email like the one in the attached screengrab below. So it’s no surprise that SEO (and perhaps more broadly internet marketing) sometimes gets a bad name. You may get such an email and just delete it instantly, perhaps preceded with some swearing. That’s perfectly normal. That’s what I and my colleagues do too (yes, even our legal SEO experts get bombarded with similar emails each day, and yes we have a swear jar in the office).

As reported in Legal Futures recently, the Bar Standards Board (BSB) has warned that barristers are at risk of being “squeezed out of the market by a declining case load, a surfeit of barristers and increasing competition from both other regulated legal professionals as well as unregulated service providers.”

We are pleased to note that the powerful, open source, scalable CMS that we use for the majority of our clients' websites (ie the core of their online business generation projects) has been voted the best free CMS of 2015 by cmscritic.com.

Do you have the digital marketing drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

• Job Title: Digital Marketing Assistant
• Primary Location: Glasgow
• Reports to: Gavin Ward, Operations Director
• Salary: Competitive
• Apply: CV and covering letter to [email protected]