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03333 442 722
03333 442 722

Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.
I'm a Legal Content Executive at Moore Legal Technology, specialising in the production of high-quality legal content for law firms, lawyers and professional services companies.
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Content Marketing For Law Firms: How to Maximise Your Firm's Potential With A Killer Content Strategy

Content Marketing For Law Firms: How to Maximise Your Firm's Potential With A Killer Content Strategy
law firms online content marketing & legal websites

In this post, I’m going to look at how law firms can generate more leads with an online strategy which will increase web traffic to your site, and convert a greater percentage of that traffic into leads. I will be using the classic ‘sales funnel’ analogy, where an optimum ‘customer journey’ is mapped out for each type of customer; the end goal of course being that all important enquiry. The purpose of this exercise is to gain a deeper understanding of the sales process involved in each type of customer journey for your potential client base, and to highlight the opportunities to improve these processes.

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