Working on your firm’s marketing can seem daunting - for many solicitors it’s not part of their day-to-day workload and, as such, it can get pushed aside.
How can your firm create content to attract new clients and nurture existing ones? In this article we’ll cover what to write, how to write it, how to make sure people read it and how to measure your results.
It goes without saying that new leads are the lifeblood of any growing business. Generating these leads means investment of both money and, crucially, time.
Usually when a law firm approaches us, what they want is simple - more leads. Every business needs to create opportunities to win business and grow, but without the right approach that is easier said than done.
In their latest crackdown on pricing transparency, the SRA is writing to 8000 law firms asking for a signed declaration that they are compliant with the price transparency rules. The deadline for completion is the 27th of August.
First published July 2021 and updated December 2021.
One of the main things our clients ask of us is to help them look to the future. To help predict what’s next in the ever-evolving online landscape. We’ve written before on our predictions (some of which were more accurate than others!) and this piece is in that vein.
For many of us, the last year has gone in the blink of an eye. As lockdowns have come and gone, there has been a sense of limbo both personally and professionally. While time may have stood still, technology hasn’t. And neither have web design trends. If anything, the last year has accelerated our familiarity with, expectations of, and reliance on technology and the internet.
The core of our business has always been the Scottish high street firm. Based in Glasgow and with strong roots in the local legal industry, our goal is to help high street firms use technology to make money.
With the news that a vaccine for Coronavirus is on the horizon, many businesses breathed a sigh of relief (or, at least, uttered a prayer of hope).
The UK is now in various states of lockdown, with the short to medium term prognosis uncertain. This article examines what we can learn from our original period of lockdown to protect our legal practices against future disruption.
Modern law firm marketing requires a website - we hope that goes without saying now! Some businesses can survive with only a social media presence. But, eventually, to take full control over design and content, you will need a website of your own.
In 2017, we made a set of predictions on the future of marketing for law firms. In this follow-up piece, we're going to look at these and see how close to the mark we got. We'll also look at what impact the unprecedented situation caused by Covid-19 had on them. Did it push us closer to the mark, or further away?
Last week our Directors Chris Davidson and Dave Kerr presented a webinar with legal practice and case management software specialists Denovo. In it they discussed the impact Coronavirus has had on consumer behaviour and what trends are emerging.
The first week or two back at work after the holidays are usually spent dealing with lingering tasks. Inevitably, some of last year's to do list still needs actioned!
As you know, the SRA guidelines on pricing transparency come into force soon. In this blog, we look at the arguments for and against price transparency, discusses pricing best practice and the opportunities it creates.
Google has updated its algorithms so that search results return more in-depth articles.
It’s been a busy week at MLT as we review the changing search landscape in the wake of another update to Google’s search engine algorithm – in this case, a moderate change to their recent ‘Penguin’ algorithm, labelled by Matt Cutts as ‘Penguin 2.0’. We thought it would be worthwhile explaining generally what these changes mean for law firms and other businesses looking to rank, or continue to rank, in Google and other search engines ahead of their competition while implementing white-hat SEO practices.
"What do you do for a living?" When you are asked this, you might reply that you are a lawyer or a solicitor. You might also respond with your particular practice area or specialism. You might also explain a little bit about what it is you do most, especially if the person seems interested.
