As we always say to our clients, being able to show that you are an authority on a particular subject can be the difference between winning and losing new business online.
As we always say to our clients, being able to show that you are an authority on a particular subject can be the difference between winning and losing new business online.
The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say.
Do you know which content management system (CMS) your website is implemented on? Do you care? Probably not. And why would you, unless something really, really bad was to happen to your website as a result of your site being implemented on a particular CMS and that CMS being prone to attack.
Last seen in 2012, Google has once again begun to test mobile icons alongside sites that are mobile friendly in SERPS – both those that tell users that a site is mobile-optimised and those that warn against sites that aren’t. Search Engine Watch reported instances of this happening earlier in October and we spotted it again from our mobiles yesterday (22 October – sample shown is from one of our customers’ responsive law firm websites).
You wouldn’t want a client walking into an outdated, shabby office. Nor would you want a potential client having great difficulty finding your office. When you apply this to the online world, it is exactly the same. You wouldn’t want someone visiting an outdated, shabby website. Nor would you want a website which didn’t rank well when a potential client was searching for your services online. Our legal marketing colleague Rebekah Lamb explains the importance of making the most of online business opportunities.
It’s the business development win of the century. Doughty Street Chambers has increased its brand footprint exponentially by masterminding the marriage of human rights barrister Amal Alamuddin to Hollywood superstar George Clooney.
It has been a momentous couple of weeks for Moore Legal Technology; with the expansion of our team, our new website going live and the team officially moving in to our new offices.
For some people, finding the right solicitor is half the battle. So, how do they find exactly what they are looking for with someone they can trust? Previously consumers would refer to family and friends for referrals but, as our new digital marketing expert Nicole Donald notes following new research outlined below, it seem times are changing as the Internet emerges as the number one resource.
Does your marketing spend generate a positive return on investment? If not, or if you're not sure, you are in the same boat as many of the law firms we speak to.
Your firm has an in-house marketing function that includes a bespoke web and digital team. You tell them what you want to say and they say it for you. Sorted. Right? So why aren't you receiving the level of enquiries you feel your practice area or sector group should be receiving given the level of expertise and experience within your team? Why is your firm's website working harder for others than it is for you? Just what can you do to generate more profitable business through your firm's website?
The snappily monikered Internet Corporation for Assigned Names and Numbers (ICANN) has finally won its fight to increase the number of available generic top-level domain (gTLD) names. 1,000 new domain endings are about to join those currently in use, the most well-known of which include .com, .org, .net and, in the UK, co.uk.
This is the time of year when we all resolve to be better, to eat better, drink less, exercise more (see our recent blog post for the MLT team's efforts to get fit) etc. That being the case we thought that it would be useful to take a look at what you could resolve to do in order to make your online presence stronger, healthier and in a better position to help you increase your turnover.
Congratulations to our client Jonathan Fisher QC on the recent launch of White Collar Crime Portal, a new website designed to enable law and accountancy practitioners to share their thoughts on significant developments in the field of white collar crime.
A big thank you to everybody who has donated money over the past four weeks. We are delighted to say that we have surpassed our target for the month, with over £500 (so far) being raised for a great cause.
A big thank you to everybody who has donated money so far, we are 99% of the way to reaching our target.
Thanks to your generosity we are half way to reaching our target of £500 at the half way stage of our month long fundraising efforts.
As the team has been out and about this week, today has been interesting as we have for the first time been able to review progress of our facial embellishments under one roof.
Moore Legal Technology will become Mo' Legal Technology for the next 4 weeks as we embrace Movember and try to raise a little money for a good cause.
Congratulations to Szabo & Associates Solicitors, our first Australian client, on the recent launch of their new website.
As mentioned in my last post I gave a presentation to the Connect2Law conference at Gleneagles last week on how law firms can leverage the opportunities presented by the internet for generating new business.
