Moore Legal Technology and sister companies Curated Media and Network Legal all have one thing in common – helping law firms and lawyers use the internet more effectively to generate more business online.
Evan Spiegel, the co-founder of Snapchat, is worth approximately £4 billion dollars. Mark Zuckerberg ’s net worth is estimated to be $58.6 billon. They are entrepreneurs who were able to take small ideas, execute them brilliantly and develop businesses of extreme value.
The legal sector continues, in our experience, to lag behind other sectors when it comes to using the Internet effectively from a marketing and business development perspective.
In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.
At Moore Legal Technology, we pride ourselves on being one step ahead in the digital marketing world. While it won’t be necessary to alter your entire online marketing strategy this year, it is clear that SEO techniques should become more forward-thinking, slick and more in-line with user experience/intent. In this blog we have outlined a few of the main predictions for law firm search engine optimisation in 2017.
In this post, I’m going to look at how law firms can generate more leads with an online strategy which will increase web traffic to your site, and convert a greater percentage of that traffic into leads. I will be using the classic ‘sales funnel’ analogy, where an optimum ‘customer journey’ is mapped out for each type of customer; the end goal of course being that all important enquiry. The purpose of this exercise is to gain a deeper understanding of the sales process involved in each type of customer journey for your potential client base, and to highlight the opportunities to improve these processes.
With the ever increasing competition of law firms online, it’s important now more than ever to ensure your law firm is getting found. Stay one step ahead of your competitors by doing these 5 simple steps that will improve your law firm’s website rankings in Google.
We are always looking to keep our client’s online marketing strategies unique, engaging and ultimately successful. One of the ways in which we aim to cultivate such strategies is by engaging with the legal community and pioneering new ways of generating business online.
The question of which CMS is best for SEO has been a rather touchy subject on the internet in the past couple of months. Many developers and SEO experts have been telling clients that you absolutely need a certain type of CMS, or certain combination of plugins to get excellent SEO results from your website. As Moore Legal Technology’s Head of Development and Support, in this post I’ll explore some of the key points of contention and explain what we think is the right approach when considering what CMS (if any) is the best one to achieve great SEO results for your law firm.
Do you have the legal content skills to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.
At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries. There is a vast number of things you could be doing online to make this happen, however, the following five steps are amongst the quickest and most effective ways you could contribute to your law firm’s success online.
We were recently invited to attend a meeting in London with a well-respected law firm with a tremendous history of working on high-profile cases that attract widespread media interest. The firm’s reputation in the market in which they operate is well established and the clientele they act for and type of instruction they receive has undoubtedly evolved with the times. There is however one aspect of their business that hasn’t evolved, and with one eye to the future, they contacted us to ask how they could improve their online presence with a view to attracting more clients.
This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.
The topic of the effectiveness of email marketing for law firms and professional services companies is one which marketers regularly debate; is it on its way out? The answer is that it certainly doesn’t appear to be. One of the best statistics to quash this argument is the fact that nowadays more than 200 million emails are sent every minute, according to this article. In a society where everyone’s inbox is updated daily with a fresh batch of emails, it’s essential that yours stand out. And what we tend to find from speaking to many lawyers in firms without a marketing department (whether inhouse or outsourced) is that email marketing is almost always put on the back-burner, whether because their contacts database hasn’t been updated in years or they simply don’t have the time or resource. Below we’ve outlined 5 of our top tips for making sure your law firm’s newsletter is effective in capturing the attention of recipients. If marketing through email is an unfamiliar concept to you, please click through to read more on the benefits of email marketing for law firms.
At Moore Legal Technology, we are always looking for new ways to keep up to date with the latest digital marketing trends and ways in which we can refresh and improve our skills to help our law firm clients acquire more online enquiries and ultimately beat their competition online.
Increasingly, we find ourselves speaking to law firms that have an in-house marketing resource. Coming from an in-house law firm marketing background myself, I find it heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession. I have worked with some incredibly talented marketing professionals within law firms, professionals who have achieved a seat at the top table of their respective firms and who consistently make a tangible difference to their firm’s bottom line. Increasingly, I’m glad to say, having spoken with many legal sector marketing professionals over the past couple of years, marketing within law firms is increasingly being viewed as an investment, not an expense.
With the connection between law and technology becoming stronger than ever, we’re now seeing the first legal ‘hackathon’ coming to Scotland. Organised by Legal Hackers Scotland and The Law Society of Scotland, and as publicised on the Law Society’s website here, the 48 hour event, running this weekend (Friday 17th to Sunday 19th June), will be a pop-up innovation lab for lawyers, designers, technologists and others to collaborate and design sustainable and scalable solutions that alleviate pressing access to justice issues.
As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.