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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

The Ultimate Digital Marketing Glossary (Part 1: A-E) – what does it all mean?

ultimate digital marketing glossary

Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. We have now published part 1 here which includes terms from A-E. Stay tuned for the rest! If there is any we have missed, just let us know - contact . You can also view all our other digital marketing guides here. 

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  1772 Hits
1772 Hits

SEO tips in the legal sector – What law firms need to know to acquire new clients

seo for law firms 2016 spam example
business lawyers new york seo local search rankings example

How many spam SEO emails does your firm get from the ‘next top SEO company from India with thousands of SEO experts around the world’? We hear from partners in law firms every week about how they’ve had an email like the one in the attached screengrab below. So it’s no surprise that SEO (and perhaps more broadly internet marketing) sometimes gets a bad name. You may get such an email and just delete it instantly, perhaps preceded with some swearing. That’s perfectly normal. That’s what I and my colleagues do too (yes, even our legal SEO experts get bombarded with similar emails each day, and yes we have a swear jar in the office).

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3532 Hits

Panama Papers: How secure is your data?

law firm data security

The recent leak of over 2.6 terabytes of data from Panamanian law firm Mossack Fonseca has highlighted the risks around data security and the need for companies to protect their client’s information wherever it is stored.

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1898 Hits

After 25 years, are law firms taking advantage of the internet?

law firms website design uk

Time stands still for no man, so the saying goes. This feels especially true for those of us involved in online marketing for the legal sector. While in my mind I’m still the same fresh faced Kurt Cobain wannabe as the kid in the baggy jumper, as I sit down to write this I suddenly feel rather old (because I am, my colleagues helpfully point out). Incredibly, websites, much like this photograph, have been around for 25 years (which is longer than some of our niche legal sector digital marketers!), while the first search engine was born in 1993 (Aliweb for those of you who are interested) and Google turns 18 this year. Remember a time before Google? Me neither!

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2302 Hits

Why your Brand is a Powerful SEO Tool

brand-powerful-seo-tool

Every day the MLT team drive organic and paid traffic to our clients’ websites with the end goal of generating business leads. However, in order us to help generate quality leads, we must have a solid knowledge about the type of law firm we are working with, for example:

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2446 Hits

Moore Legal Technology continues to grow in 2016

douglas millar seo internet marketing law firms

As the legal sector continues to evolve and more and more law firms look to leverage the internet for the generation of new business, we continue to increase our resource to allow us to help our clients take advantage of the opportunities that exist online.

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2211 Hits

Moore Legal Technology launch new website for CALM Scotland

Moore Legal Technology launch new website for CALM Scotland

Moore Legal Technology is delighted to announce the launch of a new website for CALM Scotland (Comprehensive Accredited Lawyer Mediators), designed and built with great assistance from CALM Scotland member Scott Docherty (follow Scott on Twitter via @TheCalmMediator).

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2109 Hits

Google Removes Right-Hand Sidebar Ads

Google new ad layout
Moz bottom vs right ads
Google AdWords top vs other

Since launching Google Ads in 2000, Google has shown paid ads to the top, right-hand side and at the bottom of the search results – the amount varying on how many advertisers are competing for the specific search term.

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  2729 Hits
2729 Hits

(Website) Relationship advice from Moore Legal Technology

(Website) Relationship advice from Moore Legal Technology

At the end of a week that began with me forgetting Valentines Day (again), I found myself in a meeting with a prospective client talking about how, in order to win online, they needed to view their website in much the same way as they view any relationship that is important to them.

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2080 Hits

Online business generation in a fragmenting legal sector – barristers still missing out?

Online business generation in a fragmenting legal sector – barristers still missing out?

As reported in Legal Futures recently, the Bar Standards Board (BSB) has warned that barristers are at risk of being “squeezed out of the market by a declining case load, a surfeit of barristers and increasing competition from both other regulated legal professionals as well as unregulated service providers.”

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2420 Hits

How Law Firms Can Win Micro-Moments

Micro moments1
want to know micro moment1
want to go micro moment
want to do micro moment
want to buy micro moment

It’s no secret that over the past year mobile has had a tremendous effect on how people access the internet and, as a result, how law firms approach their marketing.

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3192 Hits

Joomla! voted best free CMS for websites of 2015

We are pleased to note that the powerful, open source, scalable CMS that we use for the majority of our clients' websites (ie the core of their online business generation projects) has been voted the best free CMS of 2015 by cmscritic.com.

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2017 Hits

How Law Firms Can Beat Their Competitors

law firms beat competition online 2016

Law firms have faced many challenges due to changes in the legal sector such as new types of legal service, law firm mergers and pricing pressures (outlined in more detail here). It is likely that firms will continue to face further obstacles in the future.The good news is there are a number of ways that your law firm can significantly improve its business leads and beat competitors by developing a prominent online presence. In this digital age, more and more people are seeking legal services online. Below, I have outlined four major predictions for the online world in 2016 which can hopefully act as a guide to how your firm can come out on top next year.

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3134 Hits

Moore Legal Technology welcomes new staff and new clients

We do apologise to our loyal subscribers about the recent lack of an update; it’s been a busy few weeks at Moore Legal Technology. We’re pleased to say that we are growing at a rate of knots, both client and staff wise. Recent client wins include several London based law firms covering myriad sector groups and practice areas as we continue to increase our footprint south of the border. We are very pleased to have grown in size to accommodate these new clients and welcome Kate Flannigan to our team.

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2523 Hits

What’s this ‘Computer’ Thing? Back to the Future of Digital Marketing for Law Firms

back to the future hoverboard

Like some of my colleagues (especially at our sister companies Curated Media and Unlock The Law) you may have been eagerly awaiting 21st October 2015 aka ‘Back to the Future day’.

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2765 Hits

Is your law firm different?

Is your law firm different?

Law firms throughout the UK and internationally are facing the same challenge – how to distinguish their offering from that of a multitude of other law firms.

If you are no different from your competitors then you are a commodity. In order to avoid commoditisation you need to be able to differentiate your services with something unique, something that is not easily copied by other law firms and which is valued by clients and potential instructing agents. It’s never been more important for law firms to identify their own unique message and shout from the rooftops about how they offer a better, different service than their competition.

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2950 Hits

Local SEO Update: Snackpack Changes & Local Ranking Factors for Law Firms

local seo search google snack pack

Google has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.

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  3130 Hits
3130 Hits

5 key steps when auditing a website / online strategy for SEO and conversions

5 key steps when auditing a website / online strategy for SEO and conversions

We frequently carry out website and online strategy audits for law firms based on our many years of experience and knowledge of what it takes to generate business online within the legal sector. 

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1968 Hits

New Job Vacancy: Digital Marketing Assistant in Glasgow - Do you have the digital marketing drive to help us succeed?

digital marketing job glasgow

Do you have the digital marketing drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

Online marketing support for UK & international law firms (& MLT's top 12 business travel tips)

Online marketing support for UK & international law firms (& MLT's top 12 business travel tips)

A large part of my role involves me traveling from Glasgow to all parts of the UK. So far this year I’ve been as far north as Inverness and as far south as Southampton. Trips to London are becoming increasingly commonplace.

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  2256 Hits
2256 Hits

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