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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

5 Common Mistakes Law Firms Make with their Online Strategy

In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.

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Evolving SEO: Succeeding Online in 2017

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At Moore Legal Technology, we pride ourselves on being one step ahead in the digital marketing world. While it won’t be necessary to alter your entire online marketing strategy this year, it is clear that SEO techniques should become more forward-thinking, slick and more in-line with user experience/intent. In this blog we have outlined a few of the main predictions for law firm search engine optimisation in 2017.

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2080 Hits

Content Marketing For Law Firms: How to Maximise Your Firm's Potential With A Killer Content Strategy

Content Marketing For Law Firms: How to Maximise Your Firm's Potential With A Killer Content Strategy
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In this post, I’m going to look at how law firms can generate more leads with an online strategy which will increase web traffic to your site, and convert a greater percentage of that traffic into leads. I will be using the classic ‘sales funnel’ analogy, where an optimum ‘customer journey’ is mapped out for each type of customer; the end goal of course being that all important enquiry. The purpose of this exercise is to gain a deeper understanding of the sales process involved in each type of customer journey for your potential client base, and to highlight the opportunities to improve these processes.

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2332 Hits

Law Firm Search Engine Optimisation (SEO) - Top 5 Tips to ensure people are clicking on your website

Law Firm Search Engine Optimisation (SEO) - Top 5 Tips to ensure people are clicking on your website
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With the ever increasing competition of law firms online, it’s important now more than ever to ensure your law firm is getting found. Stay one step ahead of your competitors by doing these 5 simple steps that will improve your law firm’s website rankings in Google.

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2098 Hits

Finding Success Online - Interview With Spodek Law, NY

Finding Success Online - Interview With Spodek Law, NY
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We are always looking to keep our client’s online marketing strategies unique, engaging and ultimately successful. One of the ways in which we aim to cultivate such strategies is by engaging with the legal community and pioneering new ways of generating business online.

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1877 Hits

Joomla! Vs WordPress for Great SEO for Law Firms - Which is Best?

Joomla! Vs WordPress for Great SEO for Law Firms - Which is Best?
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The question of which CMS is best for SEO has been a rather touchy subject on the internet in the past couple of months. Many developers and SEO experts have been telling clients that you absolutely need a certain type of CMS, or certain combination of plugins to get excellent SEO results from your website. As Moore Legal Technology’s Head of Development and Support, in this post I’ll explore some of the key points of contention and explain what we think is the right approach when considering what CMS (if any) is the best one to achieve great SEO results for your law firm.

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1707 Hits

Freelance Legal Sector Content Writers Wanted – Open Day 22nd October, 9.30am

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Do you have the legal content skills to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

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2340 Hits

Law Firm Lead Generation: 5 Steps which will lead to more enquiries

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Stevie Haughey outlines five tips which will help Law Firm Lead Generation

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries. There is a vast number of things you could be doing online to make this happen, however, the following five steps are amongst the quickest and most effective ways you could contribute to your law firm’s success online.

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2460 Hits

Law firm websites for £500

Law firm websites for £500

We were recently invited to attend a meeting in London with a well-respected law firm with a tremendous history of working on high-profile cases that attract widespread media interest. The firm’s reputation in the market in which they operate is well established and the clientele they act for and type of instruction they receive has undoubtedly evolved with the times. There is however one aspect of their business that hasn’t evolved, and with one eye to the future, they contacted us to ask how they could improve their online presence with a view to attracting more clients.

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2425 Hits

Amazon Dash for Lawyers – MLT’s new push-button service

Amazon Dash for Lawyers – MLT’s new push-button service
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This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.

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2265 Hits

Creating Effective Email Marketing Campaigns for Law Firms - 5 Best Tips

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The topic of the effectiveness of email marketing for law firms and professional services companies is one which marketers regularly debate; is it on its way out? The answer is that it certainly doesn’t appear to be. One of the best statistics to quash this argument is the fact that nowadays more than 200 million emails are sent every minute, according to this article. In a society where everyone’s inbox is updated daily with a fresh batch of emails, it’s essential that yours stand out. And what we tend to find from speaking to many lawyers in firms without a marketing department (whether inhouse or outsourced) is that email marketing is almost always put on the back-burner, whether because their contacts database hasn’t been updated in years or they simply don’t have the time or resource. Below we’ve outlined 5 of our top tips for making sure your law firm’s newsletter is effective in capturing the attention of recipients. If marketing through email is an unfamiliar concept to you, please click through to read more on the benefits of email marketing for law firms.

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2558 Hits

Our Nicole Donald Awarded New Google-Backed Digital Marketing Qualification - A Squared Experience

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At Moore Legal Technology, we are always looking for new ways to keep up to date with the latest digital marketing trends and ways in which we can refresh and improve our skills to help our law firm clients acquire more online enquiries and ultimately beat their competition online.

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Spinning plates – the life and times of an in-house legal marketing professional

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Increasingly, we find ourselves speaking to law firms that have an in-house marketing resource. Coming from an in-house law firm marketing background myself, I find it heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession. I have worked with some incredibly talented marketing professionals within law firms, professionals who have achieved a seat at the top table of their respective firms and who consistently make a tangible difference to their firm’s bottom line. Increasingly, I’m glad to say, having spoken with many legal sector marketing professionals over the past couple of years, marketing within law firms is increasingly being viewed as an investment, not an expense.

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3056 Hits

Legal ‘Hackathon’ coming to Glasgow - a first for access to justice in Scotland

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With the connection between law and technology becoming stronger than ever, we’re now seeing the first legal ‘hackathon’ coming to Scotland. Organised by Legal Hackers Scotland and The Law Society of Scotland, and as publicised on the Law Society’s website here, the 48 hour event, running this weekend (Friday 17th to Sunday  19th June), will be a pop-up innovation lab for lawyers, designers, technologists and others to collaborate and design sustainable and scalable solutions that alleviate pressing access to justice issues.

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2413 Hits

New Legal Sector Digital Marketing Assistant Vacancy!

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Do you have the digital marketing drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

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2953 Hits

Legal services organic & paid Google search results now much wider

Legal services organic & paid Google search results now much wider
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As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.

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2568 Hits

The Ultimate Digital Marketing Glossary (A-Z) – what does it all mean?

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Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. You can now view the full A-Z published here. 

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2208 Hits

Moore Legal Technology’s recent pro bono work helps legal sector charities grow online

With our growing team having built up vast expertise in generating business online in the legal sector, at Moore Legal Technology we aim to give something back to our community.

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1762 Hits

Local SEO Update: How Can Law Firms Rank Higher In Local Search?

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Google recently updated its document on local ranking signals. The addition of ‘prominence’ to the document would suggest that businesses which have been focusing on quality SEO work are subsequently more likely to benefit from a boost in local search rankings. In this blog I will elaborate on what this really means and what your firm should be focusing on going forward for great local search rankings.

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2729 Hits

New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

Moore Legal Technology is experiencing continuous growth, so we're hiring yet again - we are looking for an enthusiastic colleague with a passion for digital design.

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3395 Hits

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If you think we might be able to help you make your Law Firm successful then please get in touch. We're not salesy and are always happy to talk things through on 01413548862

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Glasgow
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03333 442 722

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