It’s that time of year again. Thinking about what’s gone before us and planning for the future - looking at what we do, how we do it, and more importantly, who we do it for.
Is your law firm lagging behind in terms of digital skills and online presence? You’re not alone. According to a recent survey reported in The Times, more than half of Scottish small businesses do not have a website and do not use social media to promote their business. With 56% of Scottish businesses having no online presence, and 34% of companies believing that a digital presence is simply ‘not relevant’ to their business, the Scottish economy is facing a massive digital skills deficit – one which could dictate which business thrive and which simply disappear.
This post was originally published in November 2014, but is still as relevant to law firms today as it was back then. Republished in honour of Malcolm Young, founding member of AC/DC. (N.B. there are 9 references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are)
Job Title: Digital Marketing Executive
It’s hard to believe that the end of the year is upon us already, but as we prepare for the festive season, we should also be preparing for the year ahead. Technology continues to move at an alarming rate, things we were only dreaming about in 2016, started to materialise this year and will only continue to develop as we move forward into 2018.
Following recent law firm ‘merger’ and administration announcements north of the border, well-kent names such as Maclay Murray & Spens, Pagan Osborne and Hamilton Burns will cease to be a part of the Scottish Legal firmament.
The introduction of Alternative Business Structures (ABS); through the Legal Services Act 2007 and the Legal Services (Scotland) Act 2010, paved the way for a potential reshape of the legal market by enabling non-lawyers to have a stake in, or to even own, a law firm. Since then, a total of 950 licences have been given, with 892 of these still in use as of March 2017. (Although ABSs have not been fully introduced into Scotland, it is understood that the Scottish Government is going through consultation to draft legislation allowing its implementation, and therefore Scotland’s position remains relevant to the discussion of future-proofing your firm). The question therefore is, what is the effect of this on law firms and what can be done to stay competitive in an already saturated market?
If your professional success hinges on the perception on you as an individual more so that the name of the organisation you work for/with, then your personal brand becomes of crucial importance. This article looks at how barristers can start to develop their own personal brand.
I recently began a new career with Moore Legal Technology having spent time working in the food and leisure sector. As a newcomer to the niche area of helping lawyers use the internet more effectively to grow their business, I wasn’t sure what to expect. Little did I know there was so much involved and that no two days would be the same.
How can you distinguish your law firm’s offering from that of a multitude of other law firms offering similar services at a similar price?
Peloton Communications is delighted to announce the latest addition to our group of companies – Smart marketing automation software and demand generation provider, Client.ID.
We’re pleased to note our article on ‘The future of Marketing for Law firms’ has been published in leading legal sector publication, Legal Futures. You can view the article here. You can also view the post in our insights section here.
The Peloton Communications group provide online business generation and creative strategies for the legal sector. Comprising of Curated Media, Moore Legal Technology, and Network Legal, our companies work with law firms in the UK and beyond from our collaborative work space in central Glasgow – and we want to share that space with you.
More than ever before, firms that provide legal aid need to find alternative revenue streams. In England and Wales, the effects of LASPO are still being felt. North of the border, the Law Society of Scotland are expressing concern about the proposed cuts to legal aid announced in December's 2016's Scottish budget. As such, law firms that provide legal aid services throughout the UK need to look at ways in which they can future proof.