Driving success online since 2003 

01413548862
01413548862

Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

There’s no point in buying a Ferrari and keeping it in your garage

Unless you can no longer afford the petrol….

Recently we have been reviewing a lot of professional services firm websites and in spite of the fact that we shouldn’t be, we remain surprised at how many of them are being let down by proprietary content management systems.

Larger organisations often have vast amounts of content and good domain histories, and as such they should routinely rank well for the short tail and longer tail keyphrases related to their services. It would appear that often poor on page optimisation arising from inadequate CMS functionality is holding them back.

Traditionally larger professional service companies would have taken the view that ‘we do not wish to be instructed by members of the public and as such search engine rankings are not important to us’ but as internet usage continues to grow, particularly mobile internet searches, they run the risk of only being found by those who already know them thereby losing out on countless opportunities to grow their brand, extend their influence and reinforce their authority.

Recent research by Forrester (as brought to our attention by Ben at Barker Brooks) titled The Rise of the Digital C-Suite, where ‘C-Suite’ is a term used to describe the chief executives, heads of finance and heads of information at the 10000 most successful companies in the world highlighted that not only is the internet the C-Suite’s top information resource but also that members of the C-Suite search for information themselves.

So, back to the title of this post; if you have a strong professional online presence which is not being presented properly to search engines as a result of a content management system which is not fit for purpose then, effectively, you’re keeping the Ferrari in the garage.

Continue reading
  5023 Hits
5023 Hits

Are you making the most of your content? Check no 1.

If you’re putting time and effort into creating regular content for your website then you want to be getting the most out of it. There are a range of options for getting your content out there but the first thing you should do is check that your Content Management System (CMS) is doing all it can from an on page optimisation point of view.

The first thing I always do when reviewing a customer site, or potential customer’s site, is have a look at their page titles. If their page titles, as opposed to their article titles, are poorly structured then they are falling at on page ooptimisation hurdle number one (I never thought I would say that).

What is a page title?

When an internet marketeer or search engine optimisation refers to your page title he, or she, is referring to the text which is displayed at the top of the browser bar.

Where this become increasingly important is in the creation of articles, bulletins and news items relating to a service or a company but not specifically designed to attract traffic from a single search engine query. Such items will pick up the longer tail traffic, i.e. traffic arriving from phrases you are unlikely to guess at. Over time such traffic will dwarve that arriving from your very specific keyword targets, particularly where your site contains a depth of content.

In such circumstances, if your page title does not reflect the nature of your content, perhaps by dynamically picking up article titles, then your CMS is letting you down and you are not maximising your efforts.

What should you do?

Check out your articles to see if the page titles vary from article to article and display a title relevant to the content. If they don’t get on to your developers and give them the hairdryer treatment.

Continue reading
  3936 Hits
3936 Hits

Legal Website Design: What makes them click?

There has been a lot of research done into what makes people click. Most of this relates to websites offering products for sale, as opposed to professional services, but it is interesting to look at a couple of the key principles and apply them to legal website design for lawyers.

1. Reviews: Often we are swayed by what others are saying about a product, in spite of the fact that we usually have absolutely no idea what makes them qualified to comment. This behavioural phenomenon is known as social validation and its closest cousin in the offline world is probably a referral, or recommendation, from someone you hardly know.

Client testiomonials are probably the closest things lawyers can get to a review of their product and these should be prominently displayed on the service pages they relate to.

2. Include Pictures and Stories: Use client experiences and previous cases to tell a story which your potential client can relate to. Use pictures as a way of giving your potential clients a point of reference for their story; something they will latch onto and associate with. We generally work on combining a picture of the partner/fee earner who works on particular cases with individual client pictures where available.

Once you get traffic arriving at your site you have to work at hard at converting it into new business. Learn from the experiences of other service providers to make the most out of your online assets.

Continue reading
  3399 Hits
3399 Hits

McSporrans - Online business generation

mcsporrans

McSporrans are a small yet innovative firm of Edinburgh solicitors specialising in all aspects of criminal law, road traffic law and criminal defence.

Continue reading
  3551 Hits
3551 Hits

The Glasgow Law Practice - Virtual shop window

glp
Glasgow Law Practice SEO for law firms quote

The Glasgow Law Practice is Carr & Company's online presence.

Continue reading
  9186 Hits
9186 Hits

HBM Sayers - Technology as a core differentiator

HBM Sayers Quote
hbmsayers

Continue reading
  3655 Hits
3655 Hits

CaseCheck - Market Leading Legal Resouce

casecheck
CaseCheck legal website design quote

We are the driving force behind CaseCheck, which has quickly established itself as the most innovative legal resource in the UK.

Continue reading
  2782 Hits
2782 Hits

Burness LLP - Technology for large scale litigation

Burness LLP

Moore Legal Technology assisted Burness LLP with the introduction of litigation technology to their Dispute Resolution

Continue reading
  3675 Hits
3675 Hits

Beltrami & Company - Online Business Generation

beltrami

Beltrami and Company are independently recognised as Glasgow's leading firm of criminal lawyers.

Continue reading
  3669 Hits
3669 Hits

Get in Touch

Get in touch using the form below and we'll get back to you.

Please let us know your name.
Please let us know your email address.
Please let us know Company name
Please enter a valid telephone number
Please let us know website address.
Please let us know your message.
Invalid captcha.

If you think we might be able to help you make your Law Firm successful then please get in touch. We're not salesy and are always happy to talk things through on 01413548862

For Client Support queries please visit our Support section here.

Alternatively, fill out our online enquiry form below and we will call you back.

Office Locations

Glasgow

Curated House,
Gordon Chambers,
90 Mitchell Street
Glasgow
G1 3NQ

0141 413 4922

Email:

London

40 Bloomsbury Way
London
WC1A 2SE

03333 442 722

Browse our Guides & Grow your Business
Read & Download for Free
Call now on 01413548862