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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Seminar Slides - Search Engine Optimisation (SEO) for Sole Practitioners: Getting You Found Online

Photo of @GavWard at #RFPG on Twitpic

Earlier this week I presented to the Glasgow Sole Practitioners’ Group at The Royal Faculty of Procurators on the subject of Search Engine Optimisation (SEO) for Sole Practitioners: Getting You Found Online.

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Twitter Search Gets a Massive Boost - How to Search and Get Found for Older Tweets

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Search engine optimisation (SEO) is most often associated solely with Google, Bing and Yahoo. But it must not be forgotten that search engines also exist with the dominant social media platforms (Twitter, LinkedIn, Facebook, Google+ etc) and, with the growing significance of social media, these are becoming more important (indeed, there is a growing specialism in ‘social media optimisation’ (‘SMO’). Twitter search, in particular, just received a massive boost.

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Top 10 Web Marketing Mistakes Made by Law Firms and Other Businesses

Warning - website mistakes made by law firms and businesses
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call to action - call us today
newsletters for law firms and businesses
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Web marketing can produce powerful results for your law firm or other business, but there are some essential elements which must be done correctly if you are to achieve your online goals. If not, you may be not only wasting your time and investment, but you may also be risking damage to your reputation. The following are ten of the most common online marketing mistakes made by law firms and businesses and some tips on how you can avoid these:-

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Over 200 Million LinkedIn Members: The Professional Social Network Continues to Grow

LinkedIn 200 Million Members

The world's largest professional social media network, LinkedIn announced yesterday (9 January) that it has surpassed a new milestone: it now boasts more than 200 million members.

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Top 7 Internet Marketing Tips for Law Firms and Lawyers

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Internet marketing strategies 2013

We recently blogged our top 7 online marketing tips for professional services companies for the year. Here are our top digital marketing tips for law firms, lawyers and other businesses to get the most from their online marketing efforts and investment.

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Social media advertising revenues to reach £5 billion by 2016

A recent study from BIA/Kelsey forecasts that social media advertisement revenues will reach over $9.2 billion (over £5 billion) by 2016 in the US alone, as reported in Marketing Pilgrim.

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Top 5 benefits of content marketing for law firms

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Most lawyers have managed to harness the power of the written word for their practices. But not many have been able to use their writing mastery to its fullest for web marketing purposes. With the Internet continuing to evolve, the good news is that proficient content marketing has never been more powerful than it is today. We thought it would be useful to explain in basic terms what content marketing is and why it is an essential aspect of a law firm’s online marketing strategy.

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New white paper published for law firms: "Generating Business Online". FREE download here!

Further to our recent publications in Legal Futures (“Twitter and Facebook are the new golf course – law firms urged to take online marketing initiative”)  and The Law Society Gazette (“Competing with new entrants”), we are pleased to announce that our White Paper "Generating Business Online" regarding online business generation for law firms in the age of ABS is now available to download.

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Exact-Match Domains (EMD), Panda and Penguin: Latest SEO Updates

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Google's algorithm that determines the order of search rankings changes all the time and it's the job of the SEO team to stay on top of these changes to ensure clients' websites and online presence continues to perform as best as they can.

Within the past month there have been three significant updates to Google's algorithm. These are summarised as follows:-

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Social media and the new golf course for law firms: MLT comments in Legal Futures

To win legal business against ABS competitors who are already skilled retailers, lawyers will have become expert in such things as “networking, selling, social media, internet marketing, branding”. We explain why lawyers are being urged to take online marketing initiative in a recent article in Legal Futures. Our 'online business generation' report referred to in the article will be available soon and we'll notify you here on our blog.

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New vacancy! Online marketing and web conversion executive

Job Title: Online marketing and web conversion executive

Primary Location: Glasgow
Reports to:
Stephen Moore & Gavin Ward

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Third of SMEs spending £525 per month on average for social media management services

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Around one third of small and medium sized businesses are spending an average of $845 per month (the equivalent of £525 per month) on social media management tools or services and 87 percent of SMEs surveyed recently believe social media has been "somewhat helpful" or "helped a great deal" for their business, according to new research, as published in ZDNet.

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New Video: Our thoughts on ABS and inbound marketing opportunities for lawyers in the UK

Generating around £25bn each year for the UK's economy, the legal sector in the UK, as a result of the Legal Services Act, is in a state of flux, with supermarkets, haulage companies and others trying to re-write the rulebook on how people buy legal services.

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Website redesign for online business generation: MLT completes Lifetime Planning website overhaul

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MLT are pleased to announce the completion of another website redesign project: the overhaul of the website of Lifetime Planning, one of Scotland’s leading mortgage and insurance brokers: www.lifetimeplanning.co.uk

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Infographic on Inbound Marketing: 57% of businesses have acquired a customer by blogging; 42% through Twitter

Inbound marketing infographic

A fundamental change has been happening with Internet marketing and indeed with marketing itself in the past few years. Facilitated by the Internet, including social media, people rely much less on TV, radio, newspaper and billboards to learn about and connect with products or services ("outbound marketing"); instead, two-way conversation focused not on buying a person's attention, but instead earning it, is becoming key for people to connect with products and services.

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Google+ Local and Google+ Business Pages Finally Merging: Will Your Firm Be Found?

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Further to our recent post announcing the inception of Google+ Local which has replaced Google Places and subsequent comments, Google has recently announced that it is now possible to merge your Google+ Local listing with your Google+ business page (if you have already set one up).

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Google+ integrating even further with organic Google search results - Active Discussions


Google+ is now integrating even further with organic Google search results, reports leading search engine marketing (SEM) news website SearchEngineLand.

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Google+ Local: Changes to Local Search in Google

You may have noticed some recent changes in the way your Google Places listings are displaying in Google. As Google announced on 30 May, this is because Google are effecting a shift from traditional Google Places listings to Google+ local listings. Essentially, Google Places will soon be rendered entirely redundant.

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How law firms should use online marketing: sell YOUR services.

"What do you do for a living?" When you are asked this, you might reply that you are a lawyer or a solicitor. You might also respond with your particular practice area or specialism. You might also explain a little bit about what it is you do most, especially if the person seems interested.

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Twitter now a KEY referral source for lawyers

Twitter is now a key referral source for lawyers, as Legal Futures reports. New research conducted for Orange Business reveals that there has been a massive increase in people asking for recommendations of professional services providers through Twitter - and solicitors are near the top of the list.

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