Last week our Directors Chris Davidson and Dave Kerr presented a webinar with legal practice and case management software specialists Denovo. In it they discussed the impact Coronavirus has had on consumer behaviour and what trends are emerging.
Last week our Directors Chris Davidson and Dave Kerr presented a webinar with legal practice and case management software specialists Denovo. In it they discussed the impact Coronavirus has had on consumer behaviour and what trends are emerging.
There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.
When one thinks of Mike Tyson one does not necessarily think first of his wisdom. His words, which form the title of this post, are thought to be an adaptation of Joe Louis’ earlier comments: “everyone has a plan until they get hit”.
At the moment when rapid changes to your business are required to help you succeed, it’s worth soaking up the knowledge and experience of others to see how you can apply them to your own firm.
Over the past few weeks we have covered both the impact of the coronavirus and lockdown on our business and the businesses of our customers. What we have not covered, so far, is the impact of the Coronavirus on the people who make businesses work. As discussed last week, every working morning we have a virtual scrum and during these Zoom sessions I am confronted with a patchwork quilt of my colleagues’ faces.
Hope seems to be building that there is an end to the lockdown in sight. We’re still not exactly sure when this is going to happen but other European countries are loosening restrictions before the impact on their respective economies becomes intolerable. The predictions seem to change by the moment, oscillating between pessimism and optimism, depending on which news outlet is being read or heard at that particular point. One thing all seem to agree on is that it is going to take some time for the economy to recover.
So, here we are – another week of isolation, social distancing and working from home. It’s the 6th of April 2020 and I have to say that it feels a bit more normal now. Days of actually being in the office, frittering money away on expensive coffees and sandwiches seem strangely like a distant memory. For me there has been a significant reduction in expenditure, for others a significant, maybe terminal, reduction in income.
As we move into week two of pretty much full lockdown, it is interesting to see traffic trends as they relate to the traditional retail law firm landscape. At Moore Legal Technology, we work with law firms all over the UK and beyond to help them make the most of the Internet and its capacity to generate work.
After Monday nights' announcement from the Government, more of us than ever before will be working from home this week. For some of you this will be a completely new experience and one that might take a bit of getting used to.
We don’t need to wax lyrical about the importance of keeping your business moving through challenging times, but you might need some help keeping your law firm online when your bricks and mortar home is out of bounds.
It’s an uncertain time for us all with lots of unknowns.
MLT's David Kerr argues pricing transparency can be beneficial to law firms who base their marketing on value rather than price in the latest edition of the Journal.
The legal sector is more competitive than ever before, particularly when it comes to winning business online. Search Engine Optimisation (SEO) is an integral part of generating brand awareness and getting clients to visit your website. With more and more providers offering SEO services for law firms, it is important to understand why SEO for law firms is different than for other sectors.
The Law Society of Scotland has introduced guidelines designed to improve price transparency for legal services in Scotland
As we begin the new year, lawyers and law firm marketing teams will be considering their marketing priorities for the year ahead. The annual LexisNexis InterAction Law Firm Marketing & Business Development Survey revealed that 28% of firms cited ''too many opportunities'' as their biggest challenge in marketing and business development. This might sound like a good problem to have; however, we often hear from firms that are struggling to convert traffic, enquiries, leads and phone calls into clients. In this post, we take a look at two ways of narrowing your focus and maximising your returns.
According to a study carried out by Edelman and LinkedIn, 83% of buyers believed ‘thought leadership’ increases their trust in an organisation. Furthermore, 88% said they use this type of content – which communicates a company’s talent, experience and passion – when building a list of potential suppliers and 47% of c-suite executives agreed that it had a direct impact on how they awarded business. This is compelling evidence in favour of establishing your firm as a thought leader.
Moore Legal Technology is delighted to be shortlisted in the category of Support Team of the Year at the 2020 Scottish Legal Awards.
Moore Legal Technology is one of seven firms shortlisted for the award in their category at the event, which takes place on Thursday 19th March at The DoubleTree by Hilton Hotel in Glasgow.
We can't believe 2019 is almost at an end, but before the year is out, we have taken a look at what our customers can expect to see in the year to come with regards to law firm digital marketing.
We are delighted to announce several new promotions as we continue to support an increasing level of demand for our offering.
Emily McDonald has been promoted from a Customer Success Manager to our new Head of Customer Success.
She takes the reins on that role from Douglas Millar who becomes Digital Marketing Director.
A key part of how we continue to serve our clients better is by welcoming feedback and analysing data. We recently looked at why potential clients chose another agency over Moore Legal Technology, and we were surprised to find that some firms opted to go for design-first agencies with impressive-looking websites. In this post, we look at why that might not be the best option for your firm, depending on what your goals are.
Download our 6 step guide for solicitors to win new business from the internet, guaranteed. (2021 PDF Edition)
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